Case Study
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Jennifer Murray, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
An ambitious social mission helped healing skincare brand Vaseline make Vaseline Jelly a powerful force for global good and catapult the brand back to relevance in the US.
Article
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WARC Exclusive, April 2018
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.
Article
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Russell Davies, Market Leader, Quarter 2, 2018, pp. 57-57
Offers four tips for improving productivity within creative industries.
Opinion
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Tom Roach, March 2018
Tom Roach, Managing Partner, Performance, at BBH London compiles his own selection of the most important data and charts by the IPA’s Godfathers of Effectiveness.
Article
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Sam Peña-Taylor, Event Reports, Lessons from the WARC Media Awards, February 2018
Deutsche Telekom, Channel 4, Suzuki, Disney, and Warner Brothers are among the brands that shared their learnings from the WARC Media Awards.
Gunn Report
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Gunn Articles, 2018
The Gunn 100 is an annual ranking of the world’s most creative advertising and marketing campaigns, and the companies that created them.
Gunn Report
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Gunn Creative, 2018
Contains the creative for the 'Nike Unlimited Stadium' campaign for Nike by the agency BBH in Singapore.
Article
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Sam Peña-Taylor, Event Reports, Mindshare's trends report, January 2018
Media agency Mindshare identifies five broad trends that are currently shaping the marketing world and which marketers will have to address in the coming 12 months.
News
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10 January 2018
GLOBAL: Campaigns for UK broadcaster Channel 4, US confectionery brand Extra Gum and detergent brand OMO in the Middle East are among the winners announced today in the Effective Channel Integration category in the 2017 WARC Media Awards.
News
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09 January 2018
GLOBAL: Executives from JetBlue Airways and Facebook are among the judging panel being named today for the Effective Social Strategy category in the 2018 WARC Awards, a global search for next-generation marketing effectiveness.
News
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03 January 2018
LONDON: Audi’s ‘Clowns’ campaign marked a departure for the auto marque but early brand metrics are looking promising according to the agency that developed the work.
Article
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Lucy Aitken, WARC Exclusive, December 2017
As cars evolve, so too does their marketing and traditional product-led advertising is giving way to a new approach as in-car technology takes centre stage.
Case Study
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Direct Marketing Association - UK, Bronze, 2017
Cargo handling company IAG Cargo attracted SME freight forwarders in the UK through an always-on loyalty programme tailored to their passion points.
Research Paper
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Andy Davidson and Fiona Hall, ESOMAR, Big Data World, November 2017
Dulux, a paint brand, used a new research methodology that harnesses the power of social data, which enabled it to understand painting and decorating in the wider context of UK consumers' lives.
Article
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WARC Exclusive, November 2017
Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2017 WARC Awards.
Article
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WARC Exclusive, November 2017
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2017.
Opinion
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Ben Shaw & Jack Colchester, November 2017
BEST OF 2017 OPINION: Ben Shaw, Head of BBH Live, and Jack Colchester, Senior Data Strategist, from the team at BBH London that created the Grand Prix-winning KFC Dirty Louisiana campaign in Effective Social Strategy of this year’s WARC Awards, highlight the difference between an impression and a lasting impression.
Article
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Vanella Jackson, Admap, November 2017, pp. 28-30
Expresses how behavioural data might be essential in encouraging precision targeting across channels, but can lead to brands confusing brief excitement with long-term affinity.
Case Study
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Yudhishthir Agrawal, Naina Meattle, WARC Prize for Asian Strategy, Entrant, 2017
Comparison website coverfox.com used a multichannel campaign to change the narrative around the category and make young people in India care about insurance.
Case Study
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Amanda Lim, Thomas Wagner, WARC Prize for Asian Strategy, Entrant, 2017
Insurance company Income used TV, social media and OOH to sell more life insurance and retirement plans to young people in Singapore.
Case Study
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Darius Karbassioun and Achim Schauerte, Account Planning Group - (UK), 2017
Samsung, a technology brand, partnered with the comedian Jack Whitehall to introduce its 'Samsung School Of' campaign to help drive brand love in the UK.
Case Study
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Alana King and Rowenna Prest, Account Planning Group - (UK), 2017
St John Ambulance (SJA), a British NGO that teaches first aid, managed to reach parents across the UK to teach them about baby CPR with its 'Nursery Rhymes Inc.' campaign.
Case Study
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Chris Baker and Simon White, Account Planning Group - (UK), 2017
Barnardo's, a British children's charity, re-established its brand with the British public by producing an advert that broke conventions of children's charity advertising.
Opinion
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Mike Teasdale, October 2017
Mike Teasdale discovered some of the secrets to building a successful brand when working on the launch of the New Covent Garden Soup Co.
Article
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Crawford Hollingworth and Liz Barker, WARC Best Practice, September 2017
This article offers strategies for recognising and minimising biases that can lead to suboptimal thinking and decisions in organisations.
