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Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

News

LONDON: Ebay is using EEG headsets to understand what is happening to shoppers at a neurological level during the shopping experience, by exposing them to art.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

News

LONDON: Binge-viewing has taken such a hold in the UK that eight in ten adults (79%), or 40m people, use catch-up technology and streaming services to watch multiple episodes in one sitting, a new official study has revealed.

News

LONDON: Heritage British brands head YouGov’s first UK brand health rankings, with high-end retailer John Lewis in first place, followed by the BBC’s iPlayer service, in contrast to the young tech brands that dominate the global ...

Article

This event report looks at the evolution of the BBC’s digital engagement with children via its apps.

Article

This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.

Article

This article examines how brands can commit to meeting people's needs, simplifying the complex, and evolving quickly, so that they can achieve relevance for people and win customer loyalty.

News

LONDON/SAN FRANCISCO: Women on both sides of the Atlantic have given their verdict about which brands deliver the best positive impression, with retailer Marks & Spencer (M&S) winning in the UK while Band-Aid tops the rankings in the US.

Article

This report looks at the trends and technologies that are set to become more important and relevant to marketers in 2017 including live video, VR and AR, web TV and chatbots.

Research Paper

This paper demonstrates how research helped safeguard the future success and revenue of ITV, a commercial broadcaster in the UK, by developing its under-performing Video on Demand service to compete better with rivals.

Case Study

This case study describes how Taiwanese electronics company, HTC, launched its VR offering VIVE with the creation of a world-first immersive experience in London and Paris.

News

LONDON: Some 87% of all TV viewing in the UK is still live at the point of broadcast, with other uses for the TV screen representing on average only 40 minutes per day, according to research from the Broadcasters Audience Research Board (BARB).

Article

This article seeks to understand the habits of linear TV users as online viewing moves through its infancy and into the mainstream.

Article

This article argues that while micro-targeting individuals, too many marketers are prepared to ignore vast swathes of their potential target market.

News

LONDON: Netflix, the US streaming service, has signed up an estimated 5m subscribers in the UK and industry analysts attribute its success to popular content, competitive pricing and effective marketing.

News

LONDON: The shift of BBC3 to an online-only channel is the first stage of a potential wider restructuring at the BBC and further evidence of the major impact of digital on broadcasters and consumers.

Article

This event report looks at the changing viewing habits of children as digital devices become commonly used among even the youngest age groups.

News

LONDON: Paid TV streaming services are expected to be used by more UK consumers this Christmas than free catch-up services, according to a report that also highlights the popularity of online TV around the world.

Case Study

This case study demonstrates how BBC 1Xtra, a digital radio station for 15-24-year olds, particularly from ethnic minorities, has found an audience-led strategy to maximise the potential of existing assets on air, online and with ongoing outreach.

Case Study

This case study describes how BBC Audience Services, a customer-facing department of the broadcasting company, used the findings from its Customer Satisfaction study to make changes within the business and improve its iPlayer help service.

Article

This article discusses recent global statistics, research and insights into mothers.

Article

This article examines advertising in online video and argues that advertisers should demand increased transparency of the costs, impact and return involved.

Opinion

The annual report on the UK's media habits reveals a steady increase in the use of video-on-demand services, smartphones and mobile online behaviour through 4G.

News

LONDON/NEWPORT: Nearly two-thirds (62%) of UK internet users download or stream content, such as TV shows and music, but one-in-five continue to do so illegally, a new official report has revealed.