Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

127 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Case Study

Maybelline New York, the makeup and cosmetics brand, used a famous singer to connect with its young female audience and boost brand image and sales in Ukraine.

Article

This Company Profile from Euromonitor provides key details and analysis of Natura Cosméticos SA.

Article

This Company Profile from Euromonitor provides key details and analysis of L'Oréal, the owner of brands such as Garnier, Body Shop and Lancome.

Case Study

Avon, the beauty brand, used a campaign during Breast Cancer Awareness Month in India to further build its reputation as a champion of women.

Article

Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.

Article

Pearle Vision, the eyewear retailer, successfully achieved a brand transformation that moved it into more premium territory.

Article

This Company Profile from Euromonitor provides key details and analysis of Coty Inc, owner of brands such as Rimmel and Marc Jacobs.

Article

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

Article

This Company Profile from Euromonitor provides key details and analysis of Mary Kay Inc.

Article

This Company Profile from Euromonitor provides key details and analysis of Avon Products.

Article

Looks at the main elements for a successful digital brand campaign.

Article

This article introduces advertisers to a new segmentation technique based on an individual's inherited taste sensitivity - that is, the "supertaster".

Article

This Company Profile from Euromonitor provides key details and analysis of Amway, the owner of brands such as Nutrilite.

Case Study

This case study shows how L'Oréal Paris, a cosmetics brand, reengaged with its Brazilian audience by reasserting its support for women, including transgendered women.

Article

This article explains the pros and cons of programmatic TV (PTV), and how it differs from other programmatic media including addressable TV, streaming, video-on-demand and digital out-of-home.

Case Study

Beauty products brand Avon launched a campaign to raise awareness about breast cancer in Russia by enticing the daughters and children of at-risk groups into taking their mothers to the doctor.

Case Study

Avon, a beauty and personal care products brand, increased brand awareness and sales by launching a live event celebrating female empowerment in Argentina.

Research Paper

This paper describes a desk research project for Avon, the cosmetics company, to provide cost-effective insights into its sales representatives in Brazil.

Research Paper

This article describes how Yanbal, a cosmetics brand, researched the increased use of digital technologies for its direct sales operations in Mexico, Colombia and Peru.

Article

This event report outlines how Intel, the technology company, undertook a major brand repositioning campaign.

Case Study

This case study shows how Philam Life, an insurance company, increased sales in the Philippines using a social experiment campaign film.

Case Study

Vodafone, a telecommunications brand, launched Women First in Turkey, a campaign that helped support, showcase and encourage women’s contributions to the Turkish economy.

Research Paper

This article aims to understand Latin American women's relationship with make-up by mapping and quantifying the contents of women's 'beauty bags'.

Case Study

This case study describes how Pasty Presto, the Cornish pasty shop chain, was able to use brand styling and tone of voice to give the company a renewed vigour and help differentiate itself on the high street.