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Article

This article introduces advertisers to a new segmentation technique based on an individual's inherited taste sensitivity - that is, the "supertaster." Three studies demonstrate that this inherited supertaster difference can explain blind taste-test anomalies, such as the Pepsi Challenge; heightened brand loyalty; and a reduced sensitivity to peripheral product cues, such as visual variations.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Article

This Company Profile from Euromonitor provides key details and analysis of Amway, the owner of brands such as Nutrilite.

Case Study

This case study shows how L'Oréal Paris, a cosmetics brand, reengaged with its Brazilian audience by reasserting its support for women, including transgendered women.

Article

This article explains the pros and cons of programmatic TV (PTV), and how it differs from other programmatic media including addressable TV, streaming, video-on-demand and digital out-of-home.

Research Paper

This paper describes a desk research project for Avon, the cosmetics company, to provide cost-effective insights into its sales representatives in Brazil.

Research Paper

This article describes how Yanbal, a cosmetics brand, researched the increased use of digital technologies for its direct sales operations in Mexico, Colombia and Peru.

Article

This event report outlines how Intel, the technology company, undertook a major brand repositioning campaign.

Case Study

This case study shows how Philam Life, an insurance company, increased sales in the Philippines using a social experiment campaign film.

Article

This Company Profile from Euromonitor provides key details and analysis of Mary Kay Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the beauty and personal care market.

Research Paper

This article aims to understand Latin American women's relationship with make-up by mapping and quantifying the contents of women's 'beauty bags'.

Case Study

This case study describes how Pasty Presto, the Cornish pasty shop chain, was able to use brand styling and tone of voice to give the company a renewed vigour and help differentiate itself on the high street.

Article

In this second in the Marketing Society's series of Conversations with CEOs, Sir Ian Cheshire, the recently retired Group CEO of Kingfisher plc, reflects on a lifetime's experience in business.

Article

This Company Profile from Euromonitor provides key details and analysis of Avon Products. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the toiletries and cosmetics market.

Research Paper

Recently, the concept of value co-creation has gained popularity as it embraces customer and operant resources into the entire value-creation process, thereby overcoming the gaps of conventional marketing.

Article

This Company Profile from Euromonitor provides key details and analysis of Natura Cosméticos SA. Included is a strategic evaluation with key facts about the Brazilian company, competitive positioning against comparative brands, and assessment of its position in the Toiletries and cosmetics market.

Article

This Company Profile from Euromonitor provides key details and analysis of Barilla Holding SpA, the owner of brands such as Mulino Bianco and Harry's.

Article

This event report explores the social media habits of America's Hispanic population, and sets out which brands are best engaging this group, as discovered by analytics company Shareablee.

Article

This Company Profile from Euromonitor provides key details and analysis of Amway Corp. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the pharmaceutical market.

Article

This Company Profile from Euromonitor provides key details and analysis of Mondelez International, the owner of brands such as Fruit2o.

Research Paper

This paper details research by Oriflame, a cosmetics brand, to understand the needs and aspirations of women in India.

Article

This article examines the rise of the affluent class in China - the top third of the population by income - and how marketers can engage with them.

Research Paper

With the rapid growth of smartphone and smartphone application users, mobile apps have attracted an increasing amount of attention as an engaging platform for marketing communication.

Article

This report looks at how UK consumers interact with consumer goods brands and the opportunities this represents.

Article

In China, there is a growing trend for inconspicuous consumption as the market grows more sophisticated.