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Article

This Company Profile from Euromonitor provides key details and analysis of Sanofi-Aventis. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the pharmaceutical market.

Case Study

Thiscase study explains how Stayfree, the feminine hygiene brand, addressed the issue of anaemia amongst women in India with its charitable foundation, Women for Change.

Case Study

Dermacyd Teen, the intimate female hygiene soap developed for teenage girls by Sanofi, the global healthcare group, wanted to embed its product into the lives of its target consumers.

Article

This Company Profile from Euromonitor provides key details and analysis of Otsuka Pharmaceutical Co Ltd, the owner of brands such as Nature Made.

Article

The marketing landscape has changed dramatically over the past decade with the proliferation of new media channels.

News

BRUSSELS: Most of Europe's biggest brand owners plan to raise research and development budgets as they seek to drive growth and enhance their capabilities across various disciplines.

Article

This paper provides an overview of the global medicinal and botanical products industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global pharmaceuticals industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the micromachines and nanotechnology industry, primarily in the United States.

Research Paper

This presentation argues that globalisation is increasing the contribution of Insight professionals to strategic marketing decisions for international brands as well as making their job more difficult.

Article

In this paper the millennial generation is examined through the prism of gender, seeking to understand the direction in which they will advance society in the near future.

News

CUPERTINO, California: Apple, the electronics giant, is hoping to win the battle for "mind share" in key emerging markets, having successfully "trained" millions of customers to adopt new habits elsewhere.

News

VIENNA: Some of the biggest European brands, including Nokia and Louis Vuitton, have declined in value during the last year, a study has argued.

Article

Post-economic crisis, the old debate of local versus global has shifted subtly. Global clients are re-assessing the assumption that BTL activity is the preserve of local markets.

News

NEW YORK: Many brand owners believe there is a major "talent gap" which threatens to hamper their future plans across the globe.

Article

Research from Euro RSCG Worldwide is showing a shift in both personal and consumer values, as people begin to rethink what is important and how they want to live.

Opinion

Here are a couple more awards dates for your diary. The annual DBA Design Effectiveness Awards is to launch its call for entries later this week (details here ).

News

CAMBRIDGE, Massachusetts: Consumer packaged goods brands will be among the main drivers of growth in interactive advertising expenditure in the US over the next five years, according to a new forecast from Forrester, the research firm.

News

LONDON: Sanofi Aventis, the pharmaceutical giant, took the Grand Prix at the DBA Design Effectiveness Awards 2009, for the Solostar, a disposable pen injector for insulin it developed with DCA Design International .

Case Study

Pen injectors were introduced over 20 years ago to deliver liquid medication. They allow users to select a dose of medication and inject this via a needle connected to a small reservoir within the pen.

News

SURESNES, Paris: Havas, the advertising and communications group, posted a 9.2% decline in organic revenues in the first half of 2009, although its digital operations continued to enjoy growth during this period.

News

MUMBAI: Companies that increased their advertising expenditure levels in India during the last fiscal year enjoyed a bigger upturn in revenues and net profits than those which cut back, a new piece of research has revealed.

News

NEW YORK: Pharma companies including Johnson & Johnson, Novartis and Astra Zeneca are increasingly moving to adopt online communications tools such as YouTube and Twitter as part of their broader direct-to-consumer advertising strategies in the ...

Research Paper

Over the last 10 years, it has been said that TV consumption has been decreasing, losing out to the development of the internet around the world.

News

WASHINGTON, DC: A number of major pharma firms, including Johnson & Johnson and GlaxoSmithKline, have received a warning letter from the US   Food and Drug Administration regarding their online search ads, which are said to contain insufficient ...