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Article

This article examines how brands can create communications earlier in the purchase journey - before the competitive active stage - by using data signals to identify the pre-triggers for purchase, illustrated by case studies from the banking and finance sectors.

Case Study

This case study shows how The Heart Foundation, a heart disease organisation, successfully changed New Zealander's behaviours towards heart attacks using an effective TV ad campaign.

Article

This article explores how to implement a media strategy capable of stretching across all types of media touchpoints, paid, owned, and earned.

Article

This Best Practice paper explains how to position a brand, arguing that effective positioning needs to be distinctive, appealing and relevant.

Case Study

This case study describes how Aldi, the German discount supermarket, used the 'Supermarket Switch Challenge' on Australians, embracing hate to convert thousands of shoppers.

Case Study

This case study describes how The Heart Foundation, a New Zealand charity for heart disease awareness, created a challenge, 'The Heart Attack Act' that taught people how to recognise heart attack symptoms.

Case Study

This case study details a campaign from Australian home insurer Budget Direct that developed a brand story to maintain sales and reduce acquisition costs.

Case Study

This case study describes a campaign from beyondblue, an Australian non-profit working in mental illness, that leveraged its proprietary insight to 'blame the brain' to help young people understand that their illness is not who they truly are.

Case Study

This case study describes Multiple Sclerosis Limited's campaign in Australia that raised money for MS treatment, and created huge earned media awareness by putting a disease into a bike.

Case Study

This case study describes how Officeworks, an office supplies chain, achieved record growth by shifting its focus from being product-centric to customer-centric.

Case Study

This case study describes the Australian Meat and Livestock Association's campaign to improve the fortunes of the beef industry, in the face of steady decline by branding beef as fuel for everyday champions.

Case Study

This case study describes Seeing Eye Dogs Australia's campaign that increased the number of carers to look after them before the puppies could begin training, by starting a subscription service.

Case Study

This case study looks at a campaign from Westpac, the Australian bank, that embraced brave spoof marketing: offering free cash to anyone, in order to get young people to start considering banking with them.

Case Study

This case study explains how Taylors Wines reversed its dollar value sales declines by creating Optimum Drinking Temperature Sensors, elevating wine-making credentials, and imparting useful, shareable information to improve the experience for thousands of Australian wine drinkers.

Case Study

This case study looks at Brownes Dairy, and its campaign to reverse a significant sales decline by channeling mothers' enjoyment of their kids' enjoyment.

Case Study

This case study explores Double Robotics' news-grabbing stunt to launch robotics into the Australasian market, while bolstering their name in the US and UK.

Case Study

This case study describes the effort of Australian department store Myers to improve its call-centre customer service and decrease phone call abandonment rates with a creative solution to boring hold music.

Case Study

This case study looks at Australia's Water Corporation, who responded to Perth's severe water shortage by persuading citizens to reduce their sprinkler usage by a few minutes, causing a huge cumulative impact on water saved.

News

SYDNEY: A campaign by The Monkeys agency for Meat & Livestock Australia has won the Grand Effie at the 2016 Australian Effie Awards.

Case Study

This case study describes how ALDI, the discount supermarket, brought its brand into the mainstream by broadcasting the views of sceptics in return for tasting and lie detector tests.

Case Study

This case study looks at Australia's NSW Fire Service, who brought citizens out of apathy and into action by targeting houses at high risk of bushfire and repositioning action as the inescapable right choice.

Case Study

This case study describes how Sportsbet, the Australian online betting shop, took the lead on responsible gambling.

Case Study

This case study explores how ALDI, the discount supermarket, stole share from the big 2 Australian supermarkets by celebrating the battle that is Christmas.

Case Study

This case study covers a campaign from Narellan, one of Australia's largest pool builders, that leveraged first and third-party data to identify the tipping point from consideration to sale, increasing leads and sales.

Case Study

This case study describes a PR-led campaign from the Australian bank ANZ to build greater affinity amongst women by stimulating a national conversation about gender inequality.