Scott Manson, WARC Best Practice, February 2017
This article describes the best practices and principles to keep in mind when marketing to men, a group changed by recent history; ideas of masculinity and roles in society have changed - marketing must change also.
Christopher Hylton Fitzroy Nailer, Bruce William Stening and Marina Yue Zhang, International Journal of Market Research, Vol. 57, No. 6, 2015, pp. 855-876
For reasons primarily associated with the reliability of the data it generates, the timeliness with which it can be produced (and hence its relevance) and its limitations in handling context-sensitive issues, market research in emerging markets that relies too heavily on quantitative methodologies has considerable limitations.
Steve Gladdis, Pauline Robson and John Beardsworth, Admap, February 2015, pp. 10-12
This article proposes nine methods marketers can use to grab the attention of young people, who are harder to interest as they are used to multitasking and are easily distracted - partly due to patterns of technology use.
LONDON: The Admap Prize 2014 has been won by Megan Averell for her essay titled 'The Age of Less'. Averell, who has previously held account planning/strategy roles with leading agencies in the US, is currently an account director at GALKAL, an ...
Peter Field and Carlos Grande, WARC Trends, January 2013
This summary version of the 'Seriously Social' Warc Trends Report (also available in its full version) provides an overview of key findings from a study of almost 800 award-winning cases on Warc that included a social media element.
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