Andrea Sophocleous, Event Reports, Australian Broadcasting Digital Media Summit, February 2014
This event report discusses how digital platforms such as video-on-demand services and social media today often serve as companions to television viewing, rather than replacing it, as many observers had originally predicted.
MEXICO CITY: Megacable Holdings, Mexico's biggest cable TV operator, posted an increase in net profits of 21% to 1.85 billion pesos ($123m; €97m; £87m) in 2008, with its total sales also growing by 41% to 5.86 billion pesos.
ENGLEWOOD, Colorado: Liberty Global, the media group operating in countries from South America to Central and Eastern Europe, posted a loss of $788.9 million (£547.6m; €619.5m) last year, largely thanks to an increase in expenditure in the last ...
SYDNEY: Advertising expenditure in Australia will decline by 2.4% in 2009 as the credit crunch bites – with traditional media sliding by some 5% – according to Finola Burke, media analyst at financial services giant Credit Suisse . Higher lending ...
The author describes how the U.S. entertainment industry develops the global appeal of its films, TV shows, and celebrities; and how marketers in other industries can benefit from imaginative tie-ins with entertainment programmes distributed worldwide.
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