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Article

This event report discusses how digital platforms such as video-on-demand services and social media today often serve as companions to television viewing, rather than replacing it, as many observers had originally predicted.

Research Paper

This presentation revisits predictions made in one of the very first papers about Return Path Data delivered in 2005 at WAM Montreal.

Case Study

AUSTAR, an Australian pay television operator, wanted to promote a pay-per-view André Rieu concert to an older audience.

Research Paper

This paper reports from a range of data sets (including four new ones, described) on how different levels of ad clutter in TV and radio affects how advertising works.

News

MEXICO CITY: Megacable Holdings, Mexico's biggest cable TV operator, posted an increase in net profits of 21% to 1.85 billion pesos ($123m; €97m; £87m) in 2008, with its total sales also growing by 41% to 5.86 billion pesos.

News

ENGLEWOOD, Colorado: Liberty Global, the media group operating in countries from South America to Central and Eastern Europe, posted a loss of $788.9 million (£547.6m; €619.5m) last year, largely thanks to an increase in expenditure in the last ...

News

SYDNEY: Advertising expenditure in Australia will decline by 2.4% in 2009 as the credit crunch bites – with traditional media sliding by some 5% – according to Finola Burke, media analyst at financial services giant Credit Suisse .  Higher lending ...

Case Study

Growing its subscriber base meant confronting a conundrum for Austar: Dad wants pay TV to watch more sport, yet Mum is resistant to the idea because it may take time away from other things.

Case Study

AUSTAR is a communications and entertainment company that provides subscription TV, mobile phones and internet to regional Australia.

Research Paper

This paper demonstrates how a well conceived and executed, practical research programme can help achieve a significant turnaround in business performance.

News

The head of Australian television broadcaster Seven Network has been accused of "fabricating evidence" during his appearance at one of the nation's biggest ever media trials.

News

Kerry Stokes, top shareholder in Australia's largest commercial TV broadcaster Seven Network, is not someone to forgive and forget easily.

Article

This article describes the developments that are taking place as interactive TV becomes a more significant advertising vehicle.

News

Australia’s stagnant pay-TV market could be set for a major restructuring as the nation’s second largest cable operator mulls merger with a rival.

Article

The author describes how the U.S. entertainment industry develops the global appeal of its films, TV shows, and celebrities; and how marketers in other industries can benefit from imaginative tie-ins with entertainment programmes distributed worldwide.