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Research Paper

Consumers' online activities such as keyword searching and writing reviews can provide valuable information that reflects their perception of the market.

Article

Audi USA, the automaker, partnered with Reddit on “Think Faster”, a content series that entertained the service’s users in an authentic, platform-appropriate way.

Case Study

Infiniti, the premium brand extension of Japanese auto manufacturer Nissan, used a mix of digital, radio and OOH to revive interest in a historically successful offer in the UAE.

Opinion

Protecting radio in cars is a top priority for Radioplayer. Managing director Michael Hill explains why.

Article

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

Opinion

In 2017, WARC launched the Brand Purpose category in the WARC Awards. The 2018 winners have just been announced.

Case Study

Porsche, a car brand, launched the Ode to Joy campaign to increase awareness of the Panamera model in China.

Case Study

Audi, an automotive brand, increased the relevance of its ads, and traffic to its dealer sites in Germany, by creating a geo-targeted campaign that tailored ads based on the customer's journey.

Gunn Report

Looks into which Asian campaigns, along with the agencies that have worked on campaigns in the region, have performed best over the past year.

Gunn Report

Looks into which campaigns from Europe (excluding the UK), along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Article

Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale.

Gunn Report

Looks into which automotive campaigns, along with the agencies that have worked on automotive campaigns, have performed best over the past year.

Opinion

Creators have extraordinary capabilities enabling them to show the world new ideas, says  Tham Khai Meng,  Ogilvy & Mather’s worldwide creative chief .

Article

Global strategies, campaign updates and trends in the luxury auto category.

Article

Global strategies, campaign updates and trends in the mass-market auto category.

Article

This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.

Case Study

Car maker Audi challenged the stereotypes of 'cars being for men, not women' in Spain through a Christmas campaign centred on a 3D-animated short video.

Article

Audi, the German car marque has built an econometric analytics system that allows the brand to model how much media spend they will need to put behind a production run of cars.

Case Study

BMW, the car manufacturer, used data science to target high-value customers and increase dealership visits in the US.

News

BALI: With the rise of new platforms such as Instagram Stories and the challenges facing Facebook, change is set to be the only constant for social media marketers this year.

Gunn Report

Contains the creative for the 'Ultimate Giving Pleasure' campaign for BMW by the agency FCB in Russia.

Article

Offers up five ways for marketers to build brands using the element of surprise.

Article

The WARC 100 is an annual ranking of the world’s best marketing campaigns and companies, based on their performance in effectiveness competitions.

News

GLOBAL: BBDO agencies dominate the league tables in the Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017 and the companies behind them.

Article

Reveals four actions brands can take to remain relevant, using examples from the likes of Nike and Whole Foods.