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Article

Global strategies, campaign updates and trends in augmented and virtual reality.

Article

Global strategies, campaign updates and trends in programmatic advertising.

Research Paper

Surprisingly little empirical research has examined the effects of event marketing at the company level.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Article

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.

Research Paper

SEAT, a car manufacturer, developed a solution using Artificial Intelligence (AI), machine learning and statistics to extract deeper insights from SEAT's global customer satisfaction survey.

Article

Analysing trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Effective Use of Brand Purpose category of the 2018 WARC Awards.

Opinion

At the end of the year, trends are all around us. From across the marketing circuit, here are some that could cause a rumble in the coming year.

Case Study

Car-maker ŠKODA used comedic online video to boost brand awareness and capture attention to trigger emotional connections at a local level in Taiwan.

Opinion

Multiple Gold IPA Effectiveness Award winner Tom Roach, Head of Effectiveness at BBH London, shares a personal perspective on the value of writing an IPA Effectiveness entry, and reveals the top 20 IPA case studies on WARC.

Article

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

Research Paper

The British Broadcasting Corporation (BBC) researched the emotional impact of content marketing and how that can be used as a campaign metric.

News

BBH was named Effectiveness Company of the Year last night, picking up the IPA Effectiveness Awards Grand Prix, for its work in transforming Audi’s UK business and delivering the automaker’s highest ever profit ROMI, as well as three ...

Opinion

On Tuesday, Audi took the Grand Prix at the IPA’s Effectiveness Awards, having established its brand as the 'progressive premium' marque, before a lauded film, Clowns, redefined luxury auto advertising.

Case Study

Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.

Case Study

Audi, an automotive brand, launched a sequel to it’s the Doll That Chose to Drive ad in Spain by releasing a short film that broke the traditional stereotypes of a fairytale.

Research Paper

This article is concerned with qualitative descriptions of the morphological structure of Twitter interaction network topologies.

News

Airbnb, the online hospitality service, has found that partnerships are a powerful way of building its brand in its core business and when expanding into new categories.

Opinion

Driving success in automotive advertising can be a tough ask. Saddington Baynes’ Chris Christodoulou explores how experience can inform auto advertising.

News

NEW YORK: Founded in 1994, the US Major League Soccer (MLS) is a young sport in the country, but with immigrants from football-obsessed nations, young people, and a shorter matchday experience, the sport and league are gaining on America’s ...

Article

Kingspan Group, the building materials firm, made effective use of analytics as part of the launch program for its Kooltherm insulation product.

Article

Airbnb, the online hospitality service, leverages strategic partnerships to reach new audiences and shift perceptions about its brand.

Research Paper

Consumers' online activities such as keyword searching and writing reviews can provide valuable information that reflects their perception of the market.

Article

Audi USA, the automaker, partnered with Reddit on “Think Faster”, a content series that entertained the service’s users in an authentic, platform-appropriate way.

Case Study

Infiniti, the premium brand extension of Japanese auto manufacturer Nissan, used a mix of digital, radio and OOH to revive interest in a historically successful offer in the UAE.