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Case Study

This case study explains how charity Ovarian Cancer Canada (OCC) used a playful TV ad, print and digital ads, and PR to increase awareness of ovarian cancer.

News

NEW YORK: AstraZeneca, the pharma company, successfully tapped into patient advocacy as part of a campaign it developed to kickstart a conversation around opioid-induced constipation (OIC).

Article

This event report outlines how AstraZeneca, the pharma company, boldly kickstarted a conversation around opioid-induced constipation (OIC) to help build its Movantik brand.

Case Study

This case study outlines how the pharmaceutical company AstraZeneca used entertainment to educate its target audience about the launch of its new drug.

Case Study

This case study shows how Plume Labs, a predictive technologies start-up, created a Twitter engagement campaign to increase awareness around air pollution in London.

News

LONDON: When it comes to corporate website performance, there are a few standout organisations in the UK, but many of Britain's leading companies deliver only a "mediocre" digital experience, according to a new report.

Case Study

This case study describes Astra Zeneca's campaign in South Africa to screen for respiratory illnesses, achieving expansion across the continent.

Opinion

The DMA International ECHO Awards 2015 went live on warc.com last week. The awards are given to campaigns that have the power to change business.

Article

This Company Profile from Euromonitor provides key details and analysis of Pfizer Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the pharmaceuticals market.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Vicks, Metamucil, Pepto-Bismol and Prilosec OTC.

Case Study

This case study demonstrates how AstraZeneca, the pharmaceutical company, created awareness of its diabetes treatment portfolio in the US by helping patients develop custom-fit plans to manage their illness.

Article

This Company Profile from Euromonitor provides key details and analysis of JCB Co Ltd, the owner of brands such as Tylenol, Zyrtec and Nicorette.

News

LONDON/NEW YORK: Media giant Google has been named as the world's top brand for the second year running in a new index that is dominated by US brands.

Opinion

In this post, for The Economist Group Lean Back blog, Rich Bryson argues that marketing departments need to organise themselves differently to deliver the customer experience.

News

LONDON: A global strategy for brand building and marketing does not mean that a company can take a global approach to reputation a new study has said.

Article

This article recommends that in order to create outstanding customer experiences, change is needed from within by reorganising around the 4S Marketers model to integrate the roles of Scientists, Strategists, Storybuilders and Socialisers.

Case Study

This case study describes how pharmaceutical company AstraZeneca developed a 3D virtual consulting room to help demonstrate how its six Type-2 diabetes (T2D) products can provide patients with personalised treatment options.

Case Study

This case study describes how Onglyza, a diabetes medication developer, targeted doctors with an immersive simulator experience to enable doctors to experience hypoglycaemic events.

Opinion

The Warc Prize for Asian Strategy went live on warc.com last night. Warc subscribers can browse all 176 of them here .

Article

This report shares ideas and examples which will help organise marketing teams around the customer experience, building on learning from 120 of the world's leading organisations.

Case Study

This case study describes a mobile app created by AstraZeneca, the pharmaceuticals company, to promote patient compliance with a cholesterol-lowering medication in Japan, through gamification and timely messaging.

Article

This Company Profile from Euromonitor provides key details and analysis of Merck KGaA, the owner of brands such as Seven Seas and Cabion.

Article

This speed read reviews and summarises key points from The Growth Drivers: The Defi nitive Guide to Transforming Marketing Capabilities.

News

MOSCOW: Foreign brand owners like PepsiCo, Ernst & Young and AstraZeneca are largely upbeat about trading prospects in Russia, but some obstacles do remain to succeeding locally, a study has found.

News

LONDON: Shell, AstraZeneca and J Sainsbury are the UK companies making the most effective use of social media for corporate branding purposes, according to a new study .