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Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV.

Article

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

Article

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

Article

A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.

Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

Article

Details research from MMR on what drives perceptions of premium across FMCG and, using its findings, provides tips for brands to better their communications.

News

GLOBAL: Campaigns for confectionery brand M&M’s in Brazil, and The LEGO Batman Movie and Suzuki in the UK, are among the winners announced today in the Effective Use of Partnerships & Sponsorships category in the 2017 WARC Media ...

Case Study

Vodka Cruiser, a pre-mixed/ready-to-drink brand used Facebook Live to create an interactive branded 'TV show' to reconnect to young women in Australia.

Case Study

Etika Sdn. Bhd., the Malaysian FMCG manufacturer, competed with Nescafé with its Wonda Coffee brand on International Coffee Day.

Case Study

This case study shows how Vodka Cruiser, a Ready to Drink brand, went from being a brand that Australian millennials thought was uncool to one that they'd like to be seen with through a chat show streamed weekly on Facebook Live.

News

HO CHI MINH CITY: Global brewers are attracted to Vietnam not only because it’s one of the fastest-growing beer markets in Southeast Asia, but because they have a unique opportunity to buy their way in as the government prepares to sell off ...

Article

This Company Profile from Euromonitor provides key details and analysis of Molson Coors. Included is a strategic evaluation with key facts about the Canadian and US company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This Company Profile from Euromonitor provides key details and analysis of Anheuser-Busch, the owner of such brands such as Beck's, Stella Artois and Budweiser.

News

MUMBAI/TOKYO: Indian subscribers to Amazon Prime Video will soon be able to stream popular Japanese anime content after Amazon announced a new partnership with Tokyo-based TV Asahi Corporation.

Research Paper

This paper examines how storytelling can be implemented into methodologies for understanding brand experiences in the Japanese and Asian market.

Article

This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.

Case Study

VINCI Airports, a French-owned airport operator, used PR to help it win a tender for a Japanese airport.

Case Study

The case study explains how Vodka Cruiser, a brightly coloured vodka-based alcoholic drink, made in Australia by Independent Liquor, a subsidiary of Asahi Breweries, used promoted posts on its Facebook page to engage with fans, carry out live polls, give supporters a chance to have their say and share it with friends.

Article

This Company Profile from Euromonitor provides key details and analysis of Diageo, the owner of brands such as Guinness.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Article

This Company Profile from Euromonitor provides key details and analysis of SABMiller Plc. Included is a strategic evaluation with key facts about the British company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This event report outlines how PepsiCo goes about building its brands in China, with a particular emphasis on entertainment, to the point that it sees itself as "an entertainment company selling soft drinks".

News

LONDON: Growing adoption of smart devices has helped Google to cement its dominance as the world's largest media owner, according to new global rankings.

Article

This Company Profile from Euromonitor provides key details and analysis of Suntory Ltd. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the soft drinks market.

News

SHANGHAI: The media world has changed so completely that the traditional role of agencies is in danger of being usurped by media owners, according to a leading industry figure.