Case Study
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MMA Smarties, Finalist, 2017
Aquafina, a global water brand, launched a campaign in Vietnam to become a larger inspirational lifestyle brand and introduce its new design by building brand awareness.
Case Study
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MMA Smarties, Finalist, 2017
This case study details how Aquafina, a bottled water brand, targeted millennials in Vietnam by using smart technology and 360-degree video to show them the health benefits of drinking water.
News
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04 September 2017
MUMBAI: Coca-Cola, the world’s largest beverage company, aims to make India its third-largest market globally, according to its new CEO during his first trip to the country.
Research Paper
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Mona Ahmed, Asli Kokcu Peksen and Ghaida Fatany, ESOMAR, MENAP Dubai, March 2017
This paper explores how PepsiCo, a food and beverage company, used a comparative assessment between multiple markets to measure the impact of the current economic situation on consumers in Egypt, Tunisia and Saudi Arabia.
Article
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Euromonitor Strategy Briefings, September 2016
This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.
Article
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Geoffrey Precourt, Event Reports, Re!Think, March 2016
This event report outlines some of the ways in which automated analytics have helped PepsiCo enhance its marketing.
Article
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Euromonitor Profiles, August 2015
This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.
Article
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Stephen Whiteside, Event Reports, The Market Research Event, October 2014
This event report discusses why PepsiCo, the food and beverage group, is avoiding the temptation of solely focusing on millennials.
Article
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Euromonitor Profiles, March 2016
This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, the owner of brands such as Nestlé Pure Life and Nestea Ice Tea.
Article
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Stephen Whiteside, WARC Trends, Snapshot, January 2014
This Warc Trends Snapshot examines the use of mobile messaging apps, expected to have two billion users worldwide by the end of 2014, and discusses the implications and next steps for brands.
Article
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Low Lai Chow, Event Reports, AdAsia, November 2013
This event report discusses how Suntory PepsiCo - a joint venture between the Japanese and US firms - is making headway in Vietnam.
Article
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Gale American Industry Overviews, 2011
This paper provides an overview of the bottled and canned soft drinks and carbonated waters industry in the United States.
Article
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Gale Global Industry Overviews, 2011
This paper provides an overview of the global soft drinks and bottled water industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.
Article
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Gale Emerging Industry Overviews, 2011
This paper provides an overview of the premium bottled beverages industry, primarily in the United States.
News
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09 February 2011
NEW YORK: Netflix and Apple enjoy the highest levels of customer loyalty among US consumers, a report has found.
Research Paper
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Vladimir Djurovic, Nadège Depeux, ESOMAR, Qualitative, Barcelona, November 2010
The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing.
News
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24 March 2010
PURCHASE, New York: The process of building brands has changed beyond recognition, meaning advertisers must find new ways of engaging consumers, Indra Nooyi, ceo of PepsiCo, has said.
News
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03 March 2010
WASHINGTON, DC: Brands made by Procter & Gamble, Coca-Cola and Unilever are among the products attracting the highest levels of loyalty among US shoppers, a new report has found.
News
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01 September 2009
NEW YORK: Competition is intensifying in the US bottled water category, as brands owned by companies like PepsiCo, Nestlé and Coca-Cola attempt to attract customers who have cut back on purchases for financial or environmental reasons.
Article
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Cheryl Swanson, Admap, February 2009, Issue 502, pp. 40-42
The article considers and predicts the socio-cultural changes occurring in America. There is a reaction against high expenditure and high-speed living; the economic downturn is forcing people to focus on “what really matters”.
Case Study
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Effie Worldwide, Silver, Renaissance, Effie Awards 2008
In 2006, Perrier's U.S. volume had been hit by years of steady decline, and its business had been reduced to a small group of suburban loyalists left over from the 1980s.
Article
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Stephen Whiteside, WARC Exclusive, July 2008
This article discusses the findings of Brand Keys' 2008 Customer Loyalty Engagement Index Rankings 2008.
Article
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Cheryl Swanson, Admap, June 2008, Issue 495, pp. 47-49
This article considers current cultural trends, and argues that the world needs creativity and imagination if humans are to survive.
Article
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David Benady, WARC Exclusive, April 2008
According to research from IRI Infoscan, only one in five product launches in the food and drink sector - whether for new brands or brand extensions - can be deemed a success (that is, achieving monthly sales of 80 per cent of the average for their category).
News
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10 September 2007
PURCHASE, New York: PepsiCo's sports brand drink Gatorade is to launch a new low-calorie beverage, ratcheting up the company's rivalry with Coca-Cola beyond their usual core market.
