Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

44 results found
Sort by

Case Study

This case study details how Aquafina, a bottled water brand, targeted millennials in Vietnam by using smart technology and 360-degree video to show them the health benefits of drinking water.

News

MUMBAI: Coca-Cola, the world’s largest beverage company, aims to make India its third-largest market globally, according to its new CEO during his first trip to the country.

Research Paper

This paper explores how PepsiCo, a food and beverage company, used a comparative assessment between multiple markets to measure the impact of the current economic situation on consumers in Egypt, Tunisia and Saudi Arabia.

Article

This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.

Article

This event report outlines some of the ways in which automated analytics have helped PepsiCo enhance its marketing.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Article

This event report discusses why PepsiCo, the food and beverage group, is avoiding the temptation of solely focusing on millennials.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, the owner of brands such as Nestlé Pure Life and Nestea Ice Tea.

Article

This Warc Trends Snapshot examines the use of mobile messaging apps, expected to have two billion users worldwide by the end of 2014, and discusses the implications and next steps for brands.

Article

This event report discusses how Suntory PepsiCo - a joint venture between the Japanese and US firms - is making headway in Vietnam.

Article

This paper provides an overview of the global soft drinks and bottled water industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the bottled and canned soft drinks and carbonated waters industry in the United States.

Article

This paper provides an overview of the premium bottled beverages industry, primarily in the United States.

News

NEW YORK: Netflix and Apple enjoy the highest levels of customer loyalty among US consumers, a report has found.

Research Paper

The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing.

News

PURCHASE, New York: The process of building brands has changed beyond recognition, meaning advertisers must find new ways of engaging consumers, Indra Nooyi, ceo of PepsiCo, has said.

News

WASHINGTON, DC: Brands made by Procter & Gamble, Coca-Cola and Unilever are among the products attracting the highest levels of loyalty among US shoppers, a new report has found.

News

NEW YORK: Competition is intensifying in the US bottled water category, as brands owned by companies like PepsiCo, Nestlé and Coca-Cola attempt to attract customers who have cut back on purchases for financial or environmental reasons.

Article

The article considers and predicts the socio-cultural changes occurring in America. There is a reaction against high expenditure and high-speed living; the economic downturn is forcing people to focus on “what really matters”.

Case Study

In 2006, Perrier's U.S. volume had been hit by years of steady decline, and its business had been reduced to a small group of suburban loyalists left over from the 1980s.

Article

This article discusses the findings of Brand Keys' 2008 Customer Loyalty Engagement Index Rankings 2008.

Article

This article considers current cultural trends, and argues that the world needs creativity and imagination if humans are to survive.

Article

According to research from IRI Infoscan, only one in five product launches in the food and drink sector - whether for new brands or brand extensions - can be deemed a success (that is, achieving monthly sales of 80 per cent of the average for their category).

News

PURCHASE, New York: PepsiCo's sports brand drink Gatorade is to launch a new low-calorie beverage, ratcheting up the company's rivalry with Coca-Cola beyond their usual core market.

News

ATLANTA: The Coca-Cola Company has slaked its thirst for a significant share of the US 'enhanced water' market with its costliest-ever acquisition.