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News

CHICAGO: 19 Crimes, the wine brand, claimed the top prize at the 2018 REGGIE Awards for a campaign that tapped the power of augmented reality (AR) and was created by agencies J.

Case Study

German telco Deutsche Telekom used mobile and social channels globally for the launch of the Sea Hero Quest game (mobile and VR) that provided a vast data set to be used in dementia research.

Case Study

Tech company Microsoft empowered and inspired young females around the world to pursue a career in STEM (Science, Technology, Engineering, Math).

Article

Brand Alley, the online retailer, approaches the issue of customer centricity from three different angles in order to deliver an effective experience to its members.

Article

Fashion brands are diversifying their marketing strategies away from print as social media and influencers offer new opportunities to capture millennial shoppers.

News

PARIS: Luxury behemoth LVMH, owner of high-end fashion, and high-end beverages, is investing in younger companies working in the luxury sector, including counterfeit detection software and new materials firms.

Article

Recent news surrounding the use of consumers' personal data has re-framed the debate around privacy, and with new legislation set to change the rules, companies need to be prepared to re-think communications.

Article

With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.

News

NEW YORK: Taboola, the US content discovery and recommendation firm, has announced that it has formed a partnership with ZTE, the Chinese mobile device maker, to offer a news aggregation service for ZTE customers.

News

SAN FRANCISCO: Stringent new data privacy protections will be introduced by the European Union next month, yet Facebook was reported to be holding back from committing itself to applying them to all its users around the world.

News

KUALA LUMPUR: Counterfeiting is rife in Asia and no longer affects just high-end brands, but now extends to any product with a logo, a leading representative from the Organisation for Economic Co-operation and Development (OECD) has warned.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

News

SAN FRANCISCO: Fewer than half of American respondents to a Reuters/Ipsos survey trust Facebook to comply with privacy laws, a sign that the social network has much work to do to maintain trust.

Research Paper

This article summarizes our work using a network-based approach to mapping the main constituencies discussing specific topics on Twitter.

News

NEW YORK: Facebook, the social network, could soon face scrutiny from the Federal Trade Commission (FTC) in response to a data-privacy crisis connected to Cambridge Analytica, a UK-based analytics company.

Article

The lessons of behavioural science are being taken on by more and more marketers, even as many fail to appreciate that they are themselves affected by industry biases.

Research Paper

Attribution modeling (AM) has a crucial role in measuring the impact of advertising inputs in driving actions (clicks, conversions, purchases, homepage visits, etc.).

Article

The advertising world is undergoing profound changes, but agencies will still have considerable opportunities in the ecosystem that is emerging.

Article

Discusses advertising over the years through an interview with the author and highlights some key things that happened in 1998.

Article

Describes how customer loyalty is a myth and that if brands want to stay relevant then they need to stay useful.

Article

British companies must renew their focus on innovation if they do not want to stagnate in the long term.

News

MENLO PARK, CA: Facebook, the social media giant, is reported to be working with as many as ten news publishers as it tests a daily news video that it plans to launch on its Watch platform this summer.

News

WASHINGTON, D.C.: The vast majority (85%) of American consumers say they use at least one of six devices, programs or services that feature artificial intelligence, a new study reveals.

Opinion

The term ‘strategic’ is overused and often misused, says Tim Williams. Marketing professionals should think more carefully about using the word, as calling people ‘strategic’ can make everyone else with a non-strategy role feel unnecessarily undervalued.

Article

Outlines six ways to build a strong brand signature from owning the central character, as in Coca-Cola owning Christmas with the Coke Santa, to brand identity emblems like the Google Doodle and physical icons such as Apple’s glass staircases.