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Article

The contribution of regression analysis (econometrics) to advertising and media decision-making is questioned and found wanting.

News

Anheuser-Busch InBev, the brewer, has built on a wide array of consumer insights as it seeks to engage women in richer and more powerful ways.

Article

Anheuser-Busch, the brewer, has conducted in-depth research into how women perceive and respond to the beer category as it seeks to drive consumption among this audience.

Case Study

ABInbev, a drink and brewing holdings company, connected with teens in Columbia using social media influencers to make customized branded content only generated as the result of engagement and interaction.

Article

Skol, the beer owned by Anheuser-Busch InBev, transformed its brand positioning in Brazil as it sought to reflect new shifts in culture.

Article

The Association of National Advertisers (ANA) and Cannes Lions have joined forces to help marketers tackle some of the most pressing challenges facing the industry.

News

Anheuser-Busch InBev, the brewer, saw various positive results from an innovative advertising campaign that applied blockchain technology to the mobile channel.

Article

Anheuseur-Busch InBev, the brewer, has been an early adopter of blockchain solutions in the mobile marketing space.

News

CHICAGO: Bud Light, the beer brand owned by Anheuser-Busch InBev, has generated a powerful return on investment from introducing special cans for teams competing in the National Football League (NFL).

Article

This Company Profile from Euromonitor provides key details and analysis of Anheuser-Busch, the owner of such brands such as Beck's, Stella Artois and Budweiser.

News

CHICAGO: Anheuser-Busch InBev, the brewer, is taking a more flexible approach to leveraging paid media in connection with its sponsorship programs.

Research Paper

Although weather is known to impact consumer behavior and, accordingly, businesses react to weather-influenced consumer behavior, marketing scholars have not examined weather marketing as intensively as its practical importance suggests.

Article

Bud Light, the beer brand made by Anheuser-Busch InBev, has found that cans which are associated with specific NFL teams deliver an extremely strong level of return on investment.

Article

Anheuser-Busch InBev, the brewer, has developed a bespoke formula for measuring the return on investment (ROI) generated by its sponsorship programs.

News

GLOBAL: Anheuser-Busch InBev, the world’s largest brewer, has announced significant changes to its organisational structure, including an overhaul of its senior marketing team.

News

CANNES: Anheuser-Busch InBev, the brewing giant, has already witnessed benefits from a recently launched mobile advertising campaign that employs blockchain technology.

Article

Anheuser-Busch InBev, the brewer, tapped the power of blockchain technology to run an innovative mobile advertising campaign.

Article

Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.

Case Study

Budweiser, an American beer brand, created a connection between Budweiser and hockey enthusiasts in Canada by creating a goal-synced beer glass.

Case Study

Shock Top, a beer brand, reversed declining sales and increased visibility in the US market by giving an irreverent voice to its mascot during Super Bowl season.

Case Study

Budweiser, a beer brand owned by AB InBev, increased its share of market in Brazil by helping basketball player, Oscar Schmidt, to be drafted into the NBA All Star Weekend.

Article

Takes an in-depth look at the science of emotion and why some emotional ads sell, while others do not, examining what drives choice and what the role of emotions in decision-making really is.

Gunn Report

Looks into which campaigns from Latin America, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

News

RIO DE JANEIRO: Addressing the gender bias in advertising can shift brand metrics, even in categories such as beer which commonly deal with long-held stereotypes, according to research from Brazil.

News

NEW YORK: Anheuser-Busch InBev, the brewer, has seen success through modifying the ad testing model to nurture ideas rather than simply receive an overall rating on creative work, and used this new process for brands such as Budweiser.