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Article

This Company Profile from Euromonitor provides key details and analysis of Starbucks Corp. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the food market.

Case Study

Aviva was number two in market share in the Canadian auto and home insurance category, but only had 2–3% in unprompted brand awareness.

Case Study

Despite having an established customer base, Nestlé owned ice cream brand Haagen- Dazs was beginning to suffer due to a preconceived perception of being elite.

Case Study

This 2006 campaign by Amalgamated Holdings aimed to promote the ski centre of Thredbo during the worst-ever snow season.

Article

Using findings from client-agency relationship satisfaction studies conducted by Results Business Consulting, David Miln examines what it is that leads to long-term success, and what leads to relationship breakdown.

Research Paper

This paper is based upon the research findings of an independent study carried out to investigate the world of the modern healthcare consumer.

Research Paper

This empirical study sought to establish the views of a sample of 319 members of the British public concerning the practice of child-specific advertising.

Research Paper

Describes a research case-study by Research International for The Share.com (later rebranded Sharepeople), an on-line share-dealing service about to be launched in 1999.

Article

Cutting or eliminating commission-based compensation is about ensuring that agencies are paid on quality and not quantity.

Case Study

Objectives To counter the public reaction to the landslide tragedy. A few months before the winter 1998 season started, 25% of Thredbo skiers considered it unsafe for a holiday and pre-season bookings were down 43% from 1997.Results With irreverence and humour used to galvanise the public in willing Thredbo back to its position as Australia's premier ski resort, its winter market share grew 1%.