This Company Profile from Euromonitor provides key details and analysis of Starbucks Corp. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the food market.
David Miln, Admap, May 2006, Issue 472, pp. 50-52
Using findings from client-agency relationship satisfaction studies conducted by Results Business Consulting, David Miln examines what it is that leads to long-term success, and what leads to relationship breakdown.
The Communications Council, Advertising Effectiveness Awards, 1998
Objectives To counter the public reaction to the landslide tragedy. A few months before the winter 1998 season started, 25% of Thredbo skiers considered it unsafe for a holiday and pre-season bookings were down 43% from 1997.Results With irreverence and humour used to galvanise the public in willing Thredbo back to its position as Australia's premier ski resort, its winter market share grew 1%.