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Research Paper

Explains how context in ad placement has a tangible effect on how people react to advertising.

News

CANNES: United Healthcare, the healthcare provider, has effectively leveraged humour as a means of engaging consumers in a classic low-interest category.

Article

This event report details how United Healthcare, the healthcare provider, has used humor to engage with its target audience in new ways.

Article

This short report summarises the results for the financial services category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This article provides the best habits of ANA Multicultural Excellence Award nominees and winners to gain an insight on how to apply multicultural marketing successfully.

Article

This article describes best practice for marketing effectively in today's multicultural United States, where roughly 40% of the population is non-white, constituting a big demographic shift; at their core, marketer's problems arise from siloing by profile.

Opinion

This year's North American Effie Awards bestowed its top prize to Moms Demand Action, the US pressure group for gun control, for its 'Groceries not guns' campaign.

Case Study

This case study describes how Allstate Insurance, one of the largest US insurers, increased brand affinity and sales by creating a meaningful social experience during the 2014 World Cup.

Case Study

This case study describes how Allstate, an 85+ year-old insurance company, used a fresh media campaign to make its old-fashioned brand relevant among young social media users in the US, prompting them to reconsider their current insurance provider.

Case Study

This case study examines how Allstate, a US insurance giant, used wit instead of preaching to increase brand engagement and spread its message.

Case Study

This case study describes a single impact event from Allstate, the US insurer, at the Super Bowl, holding a 4-hour 'Mayhem Sale' of items from a couple who let the world know they were at the game, and not at home.

Article

This event report focuses on how GEICO, the insurer, has used a distinct storytelling strategy to engage consumers.

Article

This article provides marketers with information and guidance about using advanced targeted approaches offered by addressable TV.

News

NEW YORK: Usage-based insurance (UBI) is gaining ground in the US automotive segment, with millennials proving especially enthusiastic about these personalised product offerings, a study has found.

News

MIAMI, FL: Allstate, the insurance provider, has successfully shown how engaging brand characters can help marketers reach diverse groups of consumers with nuanced messages.

Article

This event report outlines how Allstate, the insurance provider, has adapted its core brand messaging to suit different groups of multicultural consumers.

News

MIAMI, FL: Allstate, the insurance group, has enjoyed various brand benefits by extending its "good hands" positioning to find new ways of authentically connecting with the LGBT audience.

Article

This event report addresses how Allstate, the insurance provider, is engaging with LGBT consumers.

Case Study

This case study describes how insurance company Allstate launched a campaign to educate homeowners about the need for adequate insurance and the true value of their household items.

News

NEW YORK: Leading brand advertisers and agencies have signed up to the anti-piracy pledge of the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain.

News

MIAMI, FL: Kimberly-Clark's Kleenex brand - and VSA Partners, its Chicago-based agency - were the best-in-show winners at the Association of National Advertisers' (ANA) 2015 Multicultural Excellence Awards.

Article

This event report demonstrates how Progressive Insurance keeps its marketing fresh and disruptive - two crucial tasks in a highly competitive category.

Research Paper

U.S. service-brand marketers have a long history of going head to head using "strictly" comparative advertising.

Article

This article details how more retailers in the US are experimenting with same-day delivery to combine the ease and practicality of online shopping with the thrill of walking out of a store with a new purchase.

News

AUSTIN, TX: Esurance, the auto insurance provider, believes it "has to take risks" to effectively compete with major rivals like GEICO and Progressive.