Opinion
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Margaux Revol, August 2018
Margaux Revol, Senior Strategist at AMV BBDO, reflects on Bodyform’s #bloodnormal initiative that took the Glass Lion Grand Prix at Cannes Bodyform/Libresse (Essity) is a Feminine Care brand with a global presence, but still a challenger, far behind the P&G giants (Always and Tampax), particularly in the UK.
Opinion
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Marlene Grimm, July 2018
What lessons did we learn from World Cup 2018 marketing strategies, and how can their influence be harnessed to deliver winning campaigns? TVSquared’s Marlene Grimm investigates.
Article
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Euromonitor Profiles, July 2018
This Company Profile from Euromonitor provides key details and analysis of Henkel AG & Co KGaA in the Home Care category.
Article
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Alex Brownsell, WARC Trends, July 2018
Explores whether advertisers may be better served reaching consumers on the basis of digital media context.
Article
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Euromonitor Profiles, June 2018
Provides key details and analysis of Reckitt Benckiser Group, a multinational consumer goods company, including home care market assessment, surface care, laundry care and automatic dishwashing.
Case Study
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Marketing Society UK, Excellence Awards, Grand Prix, 2018
Bodyform, a brand of feminine hygiene products, got its company to think and act more boldly than ever before in order to bring to life its purpose and make a meaningful difference to women.
Gunn Report
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Gunn Articles, May 2018
Looks into which campaigns from Europe (excluding the UK), along with the agencies that have worked on campaigns in this region, have performed best over the past year.
Case Study
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SABRE Awards, North America, Global Campaign, 2018
Pure Earth, a not-for-profit organization, raised awareness of the Lancet Commission on Pollution and Health through a global, multi-channel campaign.
Case Study
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SABRE Awards, North America, PR Agency Employee Program, 2018
Golin Global, a PR and communications agency, launched a campaign in the US to encourage sustainable acts at the Cannes Lions Festival of Creativity.
Case Study
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Margaux Revol, Alaina Crystal, WARC Awards, Grand Prix, Effective Use of Brand Purpose, and Evaluation Special Award, 2018
Bodyform, the feminine hygiene brand, used a digital film to break taboos and connect with women globally.
Article
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Geoff Wicken, Admap, April 2018, pp. 42-43
Outlines the value of the Key Multiple Device Audience and how to identify it, as well as explaining how newsbrands need to focus on their 'core' digital readers.
Case Study
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Design Business Association, Bronze, 2018
Air Wick, a plug-in airfreshener brand, drove global penetration with category non-consumers with its Air Wick Scented Oil Warmer product by designing it to fit into home décor.
Research Paper
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Fred Bonner and Robert de Hoog, International Journal of Market Research, Vol. 60, No. 1, 2018, pp. 88-103
More than 100 years ago, the term conspicuous consumption was coined. In the economist tradition, emphasis was always on the demonstration of wealth, income, and status by material purchases.
Case Study
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SABRE Awards, Best Use Of Gamification/User-Generated Contests, In2, 2018
Catelli, a Canadian pasta brand, connected its brand with modern Canadian families by launching a contest where they could win a $10,000 family reunion.
News
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07 February 2018
GLOBAL: Lenovo, the Beijing-based technology firm, is the Chinese brand that has made the biggest impact in international markets, according to a new report that highlights innovation as the key to the success of China’s leading brands.
Article
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WARC Exclusive, January 2018
Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards.
Article
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Euromonitor Profiles, December 2017
This Company Profile from Euromonitor provides key details and analysis of TUI AG.
Article
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Euromonitor Profiles, December 2017
This Company Profile from Euromonitor provides key details and analysis of Ryanair Holdings Plc.
Article
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Euromonitor Profiles, December 2017
This Company Profile from Euromonitor provides key details and analysis of the Emirates Group, an international aviation holding company.
Article
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Mobile Marketing Association, 2017
Delivers an educational guide on understanding what viewability is and how marketers can assure better, and safer, returns on digital.
Research Paper
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Yamen Koubaa, International Journal of Market Research, Vol. 59, No. 6, 2017, pp. 749-765
This paper describes a study that tests for the enhancement of low-sugar pastry via olfaction and examines its effects on pastry consumption.
Article
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Adam Smith, Rob Norman, Research on WARC, November 2017
This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.
Research Paper
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Alfredo Troncoso, Adelina Vaca and Aranzazú Gómez, ESOMAR, Global Qualitative, November 2017
Danone, a multinational food products brand, set out to understand what one of its key attributes, 'naturalness', meant in the Mexican market.
Article
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Euromonitor Strategy Briefings, October 2017
A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Article
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Euromonitor Profiles, October 2017
This Company Profile from Euromonitor provides key details and analysis of Haier Group.
