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Article •
This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.
Case Study •
The municipality of Arona in south Tenerife used digital in-flight media to promote itself as a destination to tourists from all over Europe.
Article •
Looks at digital transformation in the travel environment, including seamless travel, the customer journey and how the industry is future-proofed for success.
Article •
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Article •
This report examines current and future trends in the global video industry, including a decline in linear TV ratings (especially among younger audiences) and increasing data application to linear television.
Case Study •
easyJet, the British low-cost carrier airliner, focused on brand building through data and tech in the UK.
Case Study •
Sports broadcaster Eurosport used targeted digital and social ads to increase subscribers across Europe during the 2018 Winter Olympics.
Article •
This Company Profile from Euromonitor provides key details and analysis of Airbnb, the peer-to-peer accommodation platform.
Research Paper •
Brands need to understand how consumers perceive them, but surveys and other methods for retrieving data are time consuming and expensive, so the participants in this study used social media to leverage the structure of relationships between brands and consumers.
Research Paper •
Paragon Partnership, a data and insight company, BBC Media Action, a British broadcaster's international development charity, and market researcher Big Sofa came together to solve an important industry issue – the quality of qualitative research globally.
Case Study •
Air Canada, Canada's flag carrier airline, overcame market turbulence and increased sales on its winter flights without succumbing to industry tropes.
Case Study •
Aer Lingus, Ireland's flag carrier airline, made a big impact on Ireland's rugby team in its extensive campaign, which showed its support and gave the airline an ROI of €16.
Article •
This Company Profile from Euromonitor provides key details and analysis of Samsung Corp in the consumer appliances market.
Article •
A global outlook on the beauty and personal care market, including the leading companies and brands, key trends shaping beauty and personal care, and market snapshots.
Article •
Estée Lauder, the beauty company, is using an approach called “micro-storytelling” to engage consumers.
Opinion •
Margaux Revol, Senior Strategist at AMV BBDO, reflects on Bodyform’s #bloodnormal initiative that took the Glass Lion Grand Prix at Cannes Bodyform/Libresse (Essity) is a Feminine Care brand with a global presence, but still a challenger, far behind the P&G giants (Always and Tampax), particularly in the UK.
Opinion •
What lessons did we learn from World Cup 2018 marketing strategies, and how can their influence be harnessed to deliver winning campaigns? TVSquared’s Marlene Grimm investigates.
Article •
This Company Profile from Euromonitor provides key details and analysis of Henkel AG & Co KGaA in the Home Care category.
Article •
Explores whether advertisers may be better served reaching consumers on the basis of digital media context.
Article •
Provides key details and analysis of Reckitt Benckiser Group, a multinational consumer goods company, including home care market assessment, surface care, laundry care and automatic dishwashing.
Case Study •
Bodyform, a brand of feminine hygiene products, got its company to think and act more boldly than ever before in order to bring to life its purpose and make a meaningful difference to women.
Gunn Report •
Looks into which campaigns from Europe (excluding the UK), along with the agencies that have worked on campaigns in this region, have performed best over the past year.
Article •
This Company Profile from Euromonitor provides key details and analysis of SC Johnson & Son INC, the world’s fifth-largest home care player and the global leader in air care.
Case Study •
Pure Earth, a not-for-profit organization, raised awareness of the Lancet Commission on Pollution and Health through a global, multi-channel campaign.
Case Study •
Golin Global, a PR and communications agency, launched a campaign in the US to encourage sustainable acts at the Cannes Lions Festival of Creativity.