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News

SINGAPORE: Major brand owners, including Nestlé, Unilever and Procter & Gamble, have been accused of profiting from the use of cheap palm oil produced by child labour.

Case Study

This case study shows how Thompson Aero Seating, a premium aircraft seat manufacturer based in Northern Ireland, launched a new product, the Vantage XL, and increased export sales with new customers across the world.

Article

This report outlines eight macro-forces which are driving changes in business models around the world, and six characteristics of the businesses of the future.

News

LONDON: Corporate communications departments' use of digital is generally poor according to an analysis of FTSE 100 companies in which several consumer-facing businesses are amongst the worst performers.

News

CHICAGO: Many retailers are failing to successfully exploit the volume of customer data that is available to them, whether that is collected by technology or comes in the form of interactions between customers and staff, a new report has claimed.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Research Paper

This paper is exploratory research that highlights the use of mobile phone technology in airline marketing in Egypt.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This paper provides an overview of the global air transportation industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

News

VEVEY: Nestlé, the food giant, has come under major pressure on social media sites like Facebook and YouTube regarding its sourcing of palm oil, showing how these platforms are changing communications.

News

LONDON: Coca-Cola has become the first grocery brand to post more than £1 billion ($1.5bn; €1.1bn) in annual sales in the UK.

Research Paper

Developing successful marketing strategies requires the unmasking of the inner human using appropriate methodologies.

Case Study

As a leading house brand, Nestlé's Aero hasn't been able to compete against Cadbury's Dairy Milk nor Masterfood's Galaxy.

Article

In this article, Judie Lannon talks to Jill McDonald, the Marketing Society’s Marketer of the Year, about how McDonald’s transformed its communications strategy, and learned to listen to its customers.

Case Study

This paper describes the 2002/3 advertising launch of Yoplait yoghurt in Canada. The growing diet segment was identified as having potential but was monopolised by Silhouette with 94% Quebec share.

Case Study

Labatt launched Boomerang in Quebec in 1998 and created a new segment. A year later, Molson jumped in with Tornade, followed by Smirnoff, Bacardi and Mike's Hard Lemonade.

Case Study

In 2001, Canada's leading wine marketing company, Vincor Inc., introduced a wine targeting the younger wine consumer.

Case Study

Familiprix had been positioned as ‘pharmacy owners who know health issues and are close by’. The health positioning reflected a product mix that skewed 70% to healthrelated products, compared to 30% for the competition.