Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

355 results found
Sort by

Case Study

Entry-level car Datsun redi-GO achieved lifts in brand awareness and perception in India with a bold campaign that pitted it against its competition.

Case Study

State Farm, an insurance brand, increased brand awareness by launching a CSR multi-channelled campaign that helped US consumers to contribute to social causes through a brand-led volunteering digital directory.

Case Study

Adobe, a computer software company, launched a campaign in Norway to increase users of the Adobe Creative Cloud and celebrate Adobe's collaboration with The Munch Museum.

Case Study

Microsoft, a technology company, launched a campaign in Poland to market the creative features of the New Surface Pro, Microsoft 2in1 device.

News

NEW YORK: Pi-hole, a free, open-source software package for the Raspberry Pi basic computer, enables users to block ads and halt trackers across an entire network, potentially creating “a black hole for internet advertisements”.

Article

Lenovo, the electronics giant, brought its programmatic operation in-house to exert more control over its media, but then reverted back to a “hybrid”-managed model to focus more on its core function – selling PCs.

Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

Case Study

The University of Sydney, the Australian education institution, used programmatic and personalisation to increase postgraduate applications.

Opinion

GDPR is still much of an unknown quantity ahead of its implementation, but one thing is clear: marketers need to know what data they have.

Article

Brands should beware becoming addicted to digital hypertargeted advertisements which can be detrimental to brands in the long term.

News

NEW YORK: One of the first online-only magazines, Salon, has unveiled a new feature on its site that will allow the publisher to find revenue even when a user has an ad blocker: by giving them the option to donate unused computing power “to ...

Case Study

Adobe, a multinational computer software company, promoted its Creative Cloud mobile products in the US by creating #MakeItOnMobile, a social campaign that got famous artists to create artwork using its apps.

Case Study

Starburst, a candy brand, used the social conversation around pink Starbursts to create the All Pink Starburst pack, which aided brand buzz and sales in the US.

News

LONDON/BRUSSELS: Sky and TVbeat are among a number of leading players in the European TV market who have formed a new thought leadership consortium to explore opportunities arising from audience data and other developments.

News

LONDON: Programmatic, personalisation, content, social media and response-led digital have led to the exponential growth in collateral that has allowed a creativity deficit to widen in marketing, says Oliver Feldwick, prompting the need for ...

Article

Reveals the four levels of cyborg creativity, from simple automation to higher-order creativity, and discusses what the new cyborg agency of the future might look like, and how to achieve it.

News

LONDON: As customer experience – increasingly based on digital interactions – becomes a competitive differentiator, brands need to assess their current capabilities and understand where they may need to make changes, according to an ...

Article

Key tips on delivering effective digital customer experiences, an area of increasing importance as customers are putting less emphasis on the products they buy from brands and more on the experience they receive.

Opinion

Consultations are not the answer to the questions posed by GDPR, says Julian Saunders of PORT.im. What matters is the way we can act now.

Case Study

Channel 4, a British public-service television broadcaster, built a bespoke email using CSS animation to promote the England vs Scotland UEFA Women’s championship game on live TV and All 4.

Research Paper

Beatgrid Media, a Dutch measurement start-up, uses a single-source approach to measure TV and video advertising exposure across screens and platforms, at the respondent level.

News

SAN JOSE, CA: Figures from a range of sources indicate that online sales surged on Cyber Monday, with one source now predicting that this year’s total holiday season will be the first to break the $100bn barrier.

Case Study

The launch of KA+, a value car model by Ford, had to be strategically planned to target the challenging and savvy buyers of value cars in the top five European markets.

Case Study

The University of Sydney, in Australia, used programmatic to deliver highly personalised ads which led to an increase in postgraduate applications and a reduction in cost per acquisition.

News

SAN JOSE, CA: Online retailers in the US can expect a bonanza this holiday season, with a new study predicting that online sales will reach $107.4bn, up 13.8% since last year.