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Article

Deloitte Digital, the creative digital consultancy, believes that a wave of coming technological innovations could have a huge impact on marketing.

Opinion

Every year a few strong trends dominate the marketing industry. This year was supposed to be about blockchain, artificial intelligence, machine learning and the rise of the consultancies, but one subject has emerged to overshadow the rest.

Article

Global strategies, campaign updates and trends in programmatic advertising.

Article

Discusses how DTC brands create brand salience through a persistent and purposeful brand experience, rather than pure ad-driven front of mind brand recollection.

News

Customer experience was a significant focus of marketers’ attention in 2018, and, according to WARC’s Marketer’s Toolkit 2019, will continue to occupy their thinking for the year ahead.

News

Ownership over the whole brand experience and the data that stems from it is a big theme in the WARC Marketer’s Toolkit 2019; at its launch in London yesterday, experts gathered to share perspectives and insight on the strategic landscape in ...

News

Stores on both sides of the Atlantic experienced a decline in footfall on Black Friday at the same time as e-commerce sales rocketed, according to a variety of sources.

Opinion

Artificial intelligence is out of control, says Sam Cox, senior creative technologist at We Are Social.

Research Paper

Netquest, a market researcher, designed a new method to detect Personal Identifiable Information (PII) based on "learning from experience" with participants from Brazil, Mexico, Spain and the United States.

Article

Adobe, the software company, leaned in to a new strategy to promote its Photoshop tool that is used for creating and editing graphics, photos and artwork.

News

Online sales during this year’s holiday season in the US are forecast to grow 14.8% to reach a record $124.1bn, far outpacing the more modest growth of 2.7% expected at brick-and-mortar stores, according to a new retail study.

Article

Provides personalisation success stories in India from brands such as Uber, Suzuki and Flipkart and explains what makes them work.

News

British and European brands see AI as a vital part of personalising the customer experience – but the UK is behind its Euro business competitors when it comes to implementation, new research shows.

News

Anheuser-Busch InBev, the brewer, saw various positive results from an innovative advertising campaign that applied blockchain technology to the mobile channel.

Article

Anheuseur-Busch InBev, the brewer, has been an early adopter of blockchain solutions in the mobile marketing space.

Article

Explores how the clean up of digital advertising is likely to unfold as we approach the end of 2018, following the industry’s brand safety scandals, changing viewability demands, and ad fraud developments.

Opinion

In a digitised world, relationships are becoming increasingly fragile. Merkle EMEA's Tom Byrne, asks whether the relationships modern marketers are building with consumers are much different, arguing that it’s only a mind-set shift, not an ad stack addition that can create relationships with long-term value.

Case Study

Air Canada, Canada's flag carrier airline, overcame market turbulence and increased sales on its winter flights without succumbing to industry tropes.

Case Study

Philips AirFloss, an electronic power flossing device, increased its sales volume and value of its product in the UK by launching a set of executions that showed people why busyness is a poor excuse for not flossing.

Case Study

Adobe, a computer software company, increased subscribers to its Creative Cloud in Norway by digitalising the original paintbrushes of Norwegian painter Edvard Munch.

Case Study

Hellmann's/Best Foods, a brand of mayonnaise, took itself into the homes of consumers, providing them with recipes for every occasions, leading to a 12% increase in brand favorability.

News

Companies that make the mistake of creating poor employee experiences cannot realistically expect those same employees to create great experiences for their customers, a leading organisational psychologist has advised.

Article

Employees are an important touchpoint for brands seeking to improve customer experience.

News

Adobe Systems last week announced that it is acquiring software maker Marketo for $4.75bn in a move widely seen as one that will strengthen its position in the fiercely competitive cloud computing and marketing tech sector.

Article

Subaru, the automaker, is taking a balanced approach between storytelling and data as it finds the marketing sweet spot for its brand.