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Article

This Company Profile from Euromonitor provides key details and analysis of Danone. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the packaged food market.

Article

This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.

Article

The event report reveals how international dairy manufacturer Danone used social media listening to analyse product preferences and key concerns of consumers in China and the UK.

Research Paper

This paper discusses a project from Danone that aimed to share insights with people in a faster way, and ultimately increase the ROI of its insights.

Opinion

The Atticus Awards went live on warc.com today. They are a selection of winning papers which are open exclusively to professionals working in WPP companies.

Article

This article explains how brands can use behavioural economics to be more successful.

Article

This article explores how brands are adapting from Western to Eastern markets - and vice versa - and pulls out some best practices for success in a different market.

Article

This Company Profile from Euromonitor is the second part of three, providing key details and analysis of Nestlé SA in the baby food and dairy sector.

Case Study

This case study reveals how a brand re-design of Müller Corner, a popular yoghurt brand in the UK, returned it to being the number one brand in the chilled yoghurt and pot dessert market.

Case Study

This case study describes a campaign in Canada to launch iögo, a new yoghurt brand owned by Ultima Foods.

News

LONDON: Danone, the yoghurt maker, is reviewing the way in which it uses shopper data with a view to shaping bespoke marketing campaigns for supermarkets in the same way that Google delivers personalised search results.

News

MADRID: The Spanish advertising industry has launched a new campaign which aims to promote the social and economic relevance of the sector in a country hard hit by economic downturn.

Article

This report argues that advertising adds at least £100 billion to UK GDP by increasing the level of economic activity and increasing the productivity of the economy; on average, £1 of advertising spend generates £6 for the British economy.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Case Study

With this campaign, probiotic yogurt brand Activia, owned by Danone, sought to increase consumption in Canada by persuading existing buyers of the importance of eating the product daily.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This full version of the 'Seriously Social" Warc Trends Report (also available in summary form) identifies and explores effectiveness trends across approximately 800 recent case studies on Warc that contained a social media element.

Article

Meat substitute Quorn is an established brand with huge untapped potential. It had previously enjoyed heavy consumption from a small, but loyal group of vegetarians but this was not enough to drive brand growth.

Case Study

In 2009 Activia was the major challenger within the chilled yoghurt and dessert market in the UK, but its positioning as a solution to the problem of bloating had finite relevance, preventing it from taking the top spot.

Case Study

Activia Selects is a yogurt brand sold in the US. For this launch campaign, the brand was presented as offering an exotically-flavoured alternative to the core Activia range.

News

MADRID: Danone, the food and beverage group, is attempting to turn around a decline in market share in Spain, indicating the obstacles facing firms trying to progress as the country's economy stutters.

Case Study

When Hamdi Ulukaya started making Chobani in the north-eastern US, Greek yogurt was mostly unheard of by consumers.

Research Paper

Traditionally product assessment before and after its launch has relied primarily on verbalisations and surveys; these methods offer great insight regarding consumer's opinion and cultural perception.