This Company Profile from Euromonitor provides key details and analysis of Danone. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the packaged food market.
LONDON: Danone, the yoghurt maker, is reviewing the way in which it uses shopper data with a view to shaping bespoke marketing campaigns for supermarkets in the same way that Google delivers personalised search results.
Research on WARC, A Deloitte report published by the Advertising Association, 2013
This report argues that advertising adds at least £100 billion to UK GDP by increasing the level of economic activity and increasing the productivity of the economy; on average, £1 of advertising spend generates £6 for the British economy.
Peter Field and Carlos Grande, WARC Trends, January 2013
This full version of the 'Seriously Social" Warc Trends Report (also available in summary form) identifies and explores effectiveness trends across approximately 800 recent case studies on Warc that contained a social media element.
Chris Wragg and Tony Regan, Admap, November 2012, pp. 32-33
Meat substitute Quorn is an established brand with huge untapped potential. It had previously enjoyed heavy consumption from a small, but loyal group of vegetarians but this was not enough to drive brand growth.
Rowenna Prest and Alice Huntley, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2012
In 2009 Activia was the major challenger within the chilled yoghurt and dessert market in the UK, but its positioning as a solution to the problem of bloating had finite relevance, preventing it from taking the top spot.
MADRID: Danone, the food and beverage group, is attempting to turn around a decline in market share in Spain, indicating the obstacles facing firms trying to progress as the country's economy stutters.