Article
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WARC Exclusive, September 2018
Analyses the key themes and summarises the winning case studies from the 2018 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.
Opinion
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WARC, September 2018
dmexco has come and gone, but what did the industry learn? Here are the top themes of 2018 in the words of those who ought to know: ad tech leaders.
News
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13 September 2018
LONDON: S4 Capital, Sir Martin Sorrell’s post-WPP venture fund has published its first stock market prospectus, with a warning to agencies as it seeks to compete with the consultants.
Article
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Marianne Vita, WARC Best Practice, September 2018
Focuses on the role and effectiveness of premium multi-screen video in a marketer’s video plan and identifies six key elements of a strong video ad platform.
Case Study
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Helen Rankin, WARC Prize for MENA Strategy, Entrant, 2018
Omobono, a leading B2B marketing agency based in Dubai, newsjacked a key industry event to launch its digital report and achieve maximum amplification for minimum budget.
News
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14 August 2018
SHENZHEN/NEW YORK: Accenture, the global consultancy, has formed a strategic alliance with and has invested in the computer-vision start-up Malong Technologies, in a move that hints at the company’s China growth strategy and its belief in the ...
News
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10 August 2018
BEIJING: As pressure from tariffs increases on Asian companies, the need for meaningful brand differentiation is becoming more important than ever, argues Superunion’s Global CEO, Jim Prior.
Article
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Geoffrey Precourt, Event Reports, 4A's Accelerate, April 2018
Publicis Media, the media agency network, is adapting to the changing demands of the marketing ecosystem.
Opinion
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David Tiltman, July 2018
Accenture Interactive has been at the forefront of consultancies’ shift into marketing services. Anatoly Roytman is its Managing Director for Europe, Africa and Latin America.
News
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17 July 2018
CARY, NC: Business leaders already appreciate the importance of customer analytics and believe that real-time analytics will become a strategic priority over the next couple of years.
News
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12 July 2018
GLOBAL: Senior marketers from McDonald’s, Spotify and Booking.com are joining the judging panel for the Best Use of Data category in the 2018 WARC Media Awards.
Article
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Mobile Marketing Association, 2018
Provides insights from the 2018 Mobile World Congress (MWC), which discusses the age of hyperconnectivity, issues such as the 4th Industrial Revolution (thanks to 5G) and the application of Artificial Intelligence.
Article
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Colin Grimshaw, Admap, July/August 2018, pp. 10-11
Outlines the implications for agencies presented by the digital revolution, social media, e-commerce and artificial intelligence.
Article
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Alan Martin, Admap, July/August 2018, pp. 19-21
Examines ways in which a true multi-discipline planning team of equals could be assembled and who within the industry could lead the way in adopting this approach.
Article
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Zaid Al-Zaidy, Admap, July/August 2018, pp. 40-41
Argues that the 'planner of the future', who can help guide clients through well-argued and supported strategies for growth, is in more demand than ever.
Opinion
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Leo Rayman, June 2018
Traditional ad planners and strategists are facing a unique set of pressures as the worlds of creativity and technology merge ever more closely together, finds Leo Rayman, CEO, Grey London.
Article
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Anil Thakraney, Event Reports, ZEE MELT, May 2018
Sir Martin Sorrell, ex-CEO of WPP, outlines why he’s so optimistic about the role of India in the international advertising industry and why he believes starting from a clean slate is an advantage.
News
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31 May 2018
MUMBAI: Sir Martin Sorrell believes the advertising and marketing services industry is in a state of flux and that the structural and cyclical disruption currently taking place offers new opportunities for growth.
Opinion
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Lucy Aitken, May 2018
WARC has been rewarding effective innovation since 2013 through its awards programmes. This year, Effective Innovation was a category in the 2018 WARC Awards and the winners were announced on 24 May.
News
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24 May 2018
NEW YORK: Accenture Interactive is launching a Programmatic Services practice which will add the planning, buying and management of programmatic campaigns to its previous offer of advice on bringing programmatic buying in house.
News
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21 May 2018
LONDON: As traditional agencies and consultancies continue to compete for business, the advertising industry can expect the disciplines to converge into so-called “cagencies”, according to a top executive at Accenture Interactive.
Case Study
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SABRE Awards, North America, The SABRE Award for Superior Achievement in Measurement and Evaluation, 2018
Columbia Gas of Ohio (COH), a gas company, launched its campaign, Saving Matters, in the US to increase customer participation in its energy efficiency programs and motivate behavior change.
Case Study
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SABRE Awards, North America, Product Media Relations (trade media), 2018
IBM, a multinational technology company, used PR to launch its campaign in the US to raise awareness of the broad applications of blockchain and its role across industries.
Opinion
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Geoffrey Precourt, April 2018
Ken Auletta has put the advertising industry in the crosshairs in his new book. At the 4A’s (American Association of Advertising Agencies) 2018 Accelerate Conference, The New Yorker journalist was tackled by Bill Koenigsberg, president/CEO of Horizon Media.
News
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04 April 2018
TOKYO: Agencies in Japan are reinterpreting the meaning of creativity away from posters and films, and establishing consulting units as Dentsu and Hakuhodo formalise diverse forms of creativity.
