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Article •
This article explains how employees are internal customers and why brands should consequently put them at the heart of brand strategy.
Article •
This article explains the reasons for digital consultancies' increasing inroads and how they compare to traditional ad agencies in creative and digital.
News •
NEW YORK: Accenture Interactive has acquired digital optimization company, Clearhead, in a move that promises to supply clients with a platform for continuous test-and-learn, and an opportunity to compete with agile digital native businesses.
Opinion •
This commentary appears in WARC’s new ‘Future of Strategy’ report, based on a global survey of senior agency planners.
Article •
This report analyses results from a global WARC survey of senior agency planners, covering the current state of the strategic discipline, future opportunities and challenges, and guidance on building the planning team of the future.
Case Study •
This case study shows how Trinity Mirror, a news publisher, redefined the UK mass media market and positioned itself as a gateway for advertising businesses to engage with it through media placements.
News •
SYDNEY: Global consulting business Accenture has acquired one of Australia's top creative agencies, The Monkeys, in what has been widely viewed as a statement of intent as the battle between ad agencies and consultancies in Australia heats up.
Article •
This short report summarises the results for the UK from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.
News •
GLOBAL: The percentage of consumers who prefer watching TV shows on television sets has halved in just one year, according to a new global survey, which claims that laptops and desktops have overtaken TVs as the preferred devices for watching TV ...
News •
LOS ANGELES: Accenture Interactive, the digital marketing services group, believes the traditional relationship between clients and agencies is "out of date", offering opportunities for consultancies to expand their presence in this space.
Opinion •
Recent issues around media transparency, fake ads and brand safety issues have put a strain on client-agency relationships.
News •
BEIJING: Last year 11m cars were recalled in China, just over 120,000 of which were domestic brands, but this apparent discrepancy is not deterring foreign brands from targeting what remains a growing market.
Article •
This event report addresses the growing battle for marketing dollars taking place between agencies and consultancies.
Article •
This article explores the rise of the "Independent Republic of the Supply Chain", a demographic of people that constitutes a mobile workforce not tied to any single country.
News •
LONDON: Accenture, the global professional services firm, is working on helping its clients set up their own in-house, digital media-buying capabilities in a move that will be seen as a threat to media agencies.
News •
GLOBAL: Colgate-Palmolive, Kellogg, L'Oréal, Microsoft and PepsiCo are just some of the leading brands to be judged as among the most ethical in the world, according to a new report that also includes several less-known names.
News •
SINGAPORE: Consumers in Singapore are showing signs of disengagement from traditional loyalty programmes with a quarter (24%) reporting that their expectations of brand loyalty have completely changed, a global study has found.
News •
NEW YORK: Businesses need to rethink their approach to loyalty programs or risk wasting billions of dollars, new research suggests, as more consumers shift their allegiances more frequently and as their expectations of brands change.
Article •
This article presents four steps brands can take to ensure they succeed with moment marketing through social media, as they engage with potential customers, often in conjunction with TV viewing.
News •
GLOBAL: Seven in ten consumers around the world are willing to accept "robo-advice" on financial services, according to a new report, which also finds that two-thirds want human interaction when it comes to complaints and complex products.
Article •
This article asks readers whether their company has the appropriate purpose to drive meaningful relationships between brands and customers.
News •
Even before Accenture's recent purchase of Karmarama, the growing role of management consultants in supplying the sort of strategic help to companies and brands that might once have been the preserve of agency planners was a hot topic on Warc.
Article •
This short article explores statistics around the consumer interest, impression, and adoption of artificial intelligence systems.
Article •
This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.
Case Study •
This case study describes how United Arab Emirates banking brand Emirates NBD, created a fitness-related banking app to grow its business and its brand as an innovative bank that makes people's everyday lives more rewarding.