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Article

This report analyses the current state of LGBTQ portrayals in advertising, with brand examples and key learnings for marketers who wish to engage this audience.

Research Paper

This paper describes research for Pernod Ricard, the alcoholic drinks company, investigating Colombian consumers' online path to purchase of liquor and spirits brands.

Research Paper

This paper examines the challenge of completing the first commercial market research study in Cuba since its revolution in 1959.

Article

This report looks at the trends and technologies that are set to become more important and relevant to marketers in 2017 including live video, VR and AR, web TV and chatbots.

Article

This event report outlines how Citi, the financial services group, is planning to leverage virtual reality to enhance its music-based partnerships.

Article

This article summarises Warc's Toolkit 2017, a guide to six key challenges for brands in the coming year.

Article

This article, taken from the Warc Toolkit 2017 report, explores how developments in virtual and augmented reality are offering new and increasingly viable ways for brands to emotionally engage with consumers.

Case Study

This case study describes how Coca-Cola used the power of social media to send a message against prejudice in the Middle East.

Article

This Company Profile from Euromonitor provides key details and analysis of Pernod Ricard, the owner of brands such as Jacob's Creek and Montana.

Article

This Company Profile from Euromonitor provides key details and analysis of Bacardi & Co Ltd, the owner of brands such as Grey Goose and Eristoff vodka.

Article

This article argues that creativity is essential when trying to establish brand difference as increasing numbers of companies now use their brand as a way to guide all decisions and to embody what it is that makes them different from and better than their competition.

News

NEW YORK: Absolut Vodka, the drinks brand owned by Pernod Ricard, has successfully created space for marketing innovation by forming a separate business unit dedicated solely to this activity.

News

LONDON: Malibu, Pernod Ricard's coconut rum brand, is about to launch a campaign that will test the growing UK consumer trend of contactless transactions.

Article

This event report discusses the evolution of Absolut Labs, an innovation-focused unit of the vodka brand focused on cutting-edge marketing activations.

News

NEW YORK: Absolut Vodka is experimenting with virtual reality (VR) both as a channel to engage consumers and to test new marketing monetisation models.

Article

This event report demonstrates how Absolut Vodka has leveraged virtual reality to engage consumers and test new business models.

Article

This event report outlines developments in the Internet of things (IoT), according to SharpEnd, a reputed 'agency of things'.

Article

This article demonstrates how brands can use packaging to convey their stories and build up a mythology around them.

Case Study

This case study shows how Miller Lite, a beer brand, tapped into a wider consumer base by creating its own music showcasing platform in Colombia.

Case Study

This case study shows how an online video-led campaign from Coca-Cola in the Middle East sent a message against prejudice during Ramadan, and achieved massive earned media support.

Article

This essay outlines how personalisation will potentially transform traditional aspects of marketing for both the consumer and the marketer.

Article

This event report describes how the programmatic business Spongecell is integrating programmatic with creative to create more successful campaigns.

Article

This article argues that in the era of personalisation, marketing will need to learn to embrace multiplicity, as too much of current marketing theory is still rooted in the singular: an insight, a core proposition, a target audience.

Article

This article challenges commonly held views in order to provide a more nuanced perspective on the concepts of brand differentiation and salience.

Case Study

This case study describes how Coca-Cola, a leading soft drink brand in the Middle East, held an Iftar (Ramadan meal) in the dark and removed labels from their cans to encourage people to see others without prejudice, and raise its brand profile.