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Article

This Company Profile from Euromonitor provides key details and analysis of Haier Group.

News

GLOBAL: Randall Rothenburg, CEO of the Internet Advertising Bureau, last week took aim at the European Union’s ePrivacy proposals, an addition to the bloc’s forthcoming General Data Protection Legislation, likening the proposals to an ...

Article

This article argues that telecom marketers need to re-evaluate their media strategies in order to adapt to three paradigm shifts: the death of broadcast TV; brands as publications; and phones moving from voice to data.

Case Study

This case study shows how Nutella, the chocolate spread brand, convinced Taiwanese mothers that Nutella is a suitable breakfast option by setting up a social media competition.

Article

This paper reports on the findings of the IAB Video Center of Excellence, which undertook desk research, alongside consultation with practitioners and industry experts to provide perspectives and insights on the video advertising ecosystem.

News

BRUSSELS: Digital video is increasingly being recognised as an essential brand building format with stakeholders moving towards measuring brand KPIs such as awareness and purchase intent and away from simple clicks, according to new research.

Article

This report examines Chinese mothers' attitudes towards infant nutrition and demonstrates how brands can communicate with these mothers on social media, based on data from WeChat, the messaging app.

Research Paper

This paper explains how AT&T, the US telecommunications company, developed a variant of marketing mix modelling to better understand the impact of different digital ad formats.

Case Study

This case study describes how Situation Stockholm, a magazine sold by homeless individuals in Stockholm, Sweden, cut through apathy by helping consumers connect with the sellers.

Research Paper

This paper discusses how big data can be combined with survey data to understand how and what information is used in the consumer path to purchase, using an example from Ford Motors.

Article

This report discusses global trends in mobile ownership and usage, and finds that connectivity is mobile's core utility to consumers.

Case Study

AT&T, the US telecoms provider, wanted to address the dangerous issue of texting while driving, particularly among young people.

Case Study

Texting while driving (TWD) is more dangerous than driving while intoxicated: a serious problem people weren't taking seriously.

Research Paper

Social media data extraction tools enable analysts to develop a search query for a brand and a related sub-topic (e.g.

Article

This summary highlights emerging technologies and their relevance to marketers. It describes what each technology is for, who will use it, its role in the purchase decision journey, the competitive space, partners, campaign examples and brand opportunities.

Opinion

Comedian Louis C.K. does this marvelous bit where he berates consumers about how spoiled they are about technology today.

News

NEW YORK: Apple's iPad remains by far the number one choice of US consumers and companies intending to purchase tablets, according to a new study.

Article

This paper provides an overview of the wireless communications and wireless application protocol (WAP) industry, primarily in the United States.

Article

This paper provides an overview of the data mining industry, primarily in the United States. Data mining is a process in which special software applications are used to analyze multiple sets of information and find patterns or relationships between them.

Article

This paper provides an overview of the telephone services and accessories industry, primarily in the United States.

Research Paper

This article investigates—and compares—the effects of brand publicity in social and “traditional” digital media.

Opinion

Do you ever find yourself confused by a TV commercial? We don't mean you watched and didn't understand what they were saying.

News

NEW YORK: Consumers in the US and UK want "new ways" to shop which more fully integrate the online and offline worlds, a survey has revealed.

Research Paper

The author outlines ways in which advertising can influence and bring about social change, particularly in relation to the voluntary and non-profit sectors.

News

NEW YORK: US brewing giants SABMiller and Molson Coors are to merge their domestic operations to compete more effectively with number one rival Anheuser-Busch .