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Case Study

This case study describes how ABN AMRO, a Dutch retail bank, launched a viral campaign and competition to improve customer sentiment.

Opinion

Events have long been used by brands to build awareness, attract new customers and display their values.

Case Study

This case study describes a campaign by ABN AMRO, the Dutch bank, which aimed to promote its Youth Account to children aged 6-12.

Case Study

This case study describes how ABN AMRO, the bank, promoted its youth account in the Netherlands by focusing on a single day.

Research Paper

The market research sector is currently a field of activity subject to considerable changes. Clients' information needs are shifting further away from the realms of traditional research agencies toward other types of suppliers, often ICT-driven.

Article

Mark Riseley, presenting for EMEA Market Insights and Google UK at Warc's Advertising Research asks why evaluating targeted online media (search, display) is hard, and what are the best options, looks at A/B testing - measuring the online-to-store effect with geo-targeted experiments; econometrics - using search data to enhance econometric models; and fitting together research findings, attribution modelling and optimization.

Article

This paper provides an overview of the global credit and debit card issuing industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the systems integration industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the business-to-business e-commerce industry, primarily in the United States.

Case Study

This case describes the turnaround of Farmers, the loss-making New Zealand department store with a staid image, which revived its fortunes by moving into higher-margin, fashion-related categories.

Case Study

Dutch bank Rabobank were experiencing a decrease in the amount of teenagers applying for a new bank account and therefore wanted to raise awareness of the brand amongst those between 12 and 18 years old.

News

DELHI: The month of March saw the largest monthly dip in India's industrial production since 1993, as demand for the country's exports slowed around the world, but observers remain positive about the overall prospects of the country's economy.

News

HONG KONG: Brokerage CLSA says its China Purchasing Managers' Index (PMI) rose to 50.1 in April from 44.8 in March, the first time the index, which measures manufacturing activity, has moved into positive territory since July 2008.

Research Paper

Shopper research is a buzzword today. There are equally compelling reasons to study the behaviour of customers of financial products when they are inside the premises of the service provider.

Case Study

Banking in Brazil has long been based on perceptions of size and safety: in a frequently unstable continent, consumers wanted to entrust their money to a brand that was seen as secure and reliable.

News

SYDNEY: Australian television network Ten's warnings about the effects of the economic downturn on its future revenues has ignited a wider debate about prospects for the country's A$12 billion ($11.2bn; €7.2bn; £5.7bn) advertising industry Late ...

Article

Increasing female independence and wealth has pushed women up the marketer's agenda, but advertising for financial brands often fails with patronising campaigns.

Article

ABN AMRO's sponsorship investment in the Volvo Ocean Race (VOR) shows the growing importance of internal communications and employee engagement in sponsorship, and also highlights the need for professional media and public relations expertise in order to maximise the value of external communications.

Research Paper

This study focuses on the effects of news and advertising expenditures on corporate reputation. Both advertisement expenditures and the tone (or tenor) of business news exert a positive influence on corporate reputation.

News

LONDON: Banking giant Barclays could scrap its 300-year-old corporate logo if it is successful in its takeover bid for Dutch rival ABN Amro .

Case Study

Between 1994 and 1996 Fila USA climbed from seventh place in the athletic-footwear category to an impressive third place.

Case Study

When students begin their further education they feel the need for a good Bank that offers a special student account, and ABN Ambro perceives students as potential future high earners.

Research Paper

Need based segmentations are based on psychological needs or motives present in every one of us. The more fundamental these needs are, the more they can be considered universal: the need for status is present in every culture, as is the need to belong to a group, the need for safety, or even the need to stand out as an individual.

Research Paper

Rarely does market research shape Board-level decisions at a major plc. But when marketing services company Aegis Group faced the need to evaluate the performance of its Board it turned to research agency Synovate.

Research Paper

The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce.