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Article

Offers an industry overview of alcoholic drinks, including innovation and disruption caused by changing consumer attitudes.

News

Rising nationalist sentiment in India and the cheap cost of data is behind the widespread sharing of fake news in the world’s largest democracy, a major study by the BBC has found.

Case Study

Google, the technology company, launched YouTube Go with an activation campaign to drive app downloads in Indonesia.

Case Study

Sunlight, a dishwashing brand, used hyper-local targeting to reach rural consumers in Vietnam with the promise of free mobile data.

Case Study

OMO, a laundry detergent brand, gained market share in rural Vietnam as a result of its mobile-led promotion.

Article

Explores insights from new research into the threat to big brands of attack by small 'insurgent' brands.

Case Study

Vodafone Ireland, a telecommunications company, used emotion over the long term to build brand value and resist commodification.

Case Study

Vodafone, a telecommunications company, managed to become the clear Bill Pay market leader in Ireland, while maintaining their price premium in a mature and highly competitive market.

Case Study

Staqu, an AI startup, launched its AI-based Human Efface Detection technology to help technologically progress the Indian Police Department.

Gunn Report

JCDecaux, the outdoor media owner, used its billboards to solve an urban problem in Brazil.

Case Study

Xfinity, a subsidiary of global telecommunications conglomerate Comcast, launched a new mobile destination in store to increase sales in the US.

Research Paper

Médiamétrie, an audience measurement and research company, redesigned its audience measurement approach in France in order to provide its customers with more reliable, and rich, insights.

Article

US mobile network Sprint wanted to understand the impact of its customer retention efforts not only on chosen targets but also on those targets’ contacts who were also Sprint users.

Article

Research from the Cultural Marketing Council has shown the uniquely powerful connection between culture and content.

News

ABIDJAN: West Africa’s mobile industry is forecast to contribute more than US$50bn to the region’s economy annually by 2025, on the back of consistent value to the tune of $37bn last year, or 6.7% of GDP.

Case Study

BBC, the British broadcaster, refreshed the identity of its Asian Network radio station in the UK to revive its relevance among the 18- to 34-year-old audience.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

News

GLOBAL: Recent forays by the tech giants into software to improve the experience of lower end devices indicate that they are not focused just on the upper end of the market in their pursuit of growth.

Opinion

Future network standard 5G is expected to take centre-stage at this year’s MWC in Barcelona, but, despite the excitement, Marc Schader of Havas expects some of the substantive issues to go unquestioned.

Case Study

Java Republic, the Irish premium beverage company, achieved high growth by using a new design to take advantage of the growing speciality tea sector.

Article

This article outlines the key media trends set to shape Thailand's marketing landscape through to 2020, including mobile, programmatic, AI, big data, and addressability.

Case Study

Reveals how Idea created a buzz in the market and achieved its growth goals, including a revenue market share of more than 9%.

Opinion

Faris Yakob wonders whether the explosion of the craft beer industry and resulting decline in the fortunes of the brewing behemoths carries any lessons for advertising? I'm in London this week and, having not been back for a while, I was struck by the visibility of craft beers, which I hadn't noticed to the same degree before.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2017.

Case Study

Google, the digital giant, broadened internet access in India with a free WiFi scheme.