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Case Study

Google, the digital giant, broadened internet access in India with a free WiFi scheme.

Case Study

Mobile brand Vodafone used a multichannel campaign to relaunch its network in India and highlight its superiority over 4G.

Case Study

BBC Asian Network, a UK digital radio station, successfully increased its audience by re-positioning itself as a true representative of its evolving community.

News

SHENZHEN: As the development of a global 5G mobile standard reaches its final stage, China is keen to use its people and technological power to become a leader in the new landscape that will emerge.

Research Paper

Using established marketing laws, such as the brand usage and image relationship and the double jeopardy effect, the current research shows how to analyze the market performance of different types of mobile apps.

Case Study

Ronald McDonald House Charities (RMHC), a non-profit charity, piloted its ‘Blink’ campaign in the US, which introduced a mobile communication technology for families with very sick children.

Article

This article explores what 5G is, the impact it will have on advertisers and challenges that it faces.

Article

This article looks at the growth of the Israeli start-ups, particularly in the automotive industry, and why the company is punching above its weight in innovation.

Case Study

This case study shows how telecoms brand O2 was able to improve brand equity and sales in the UK by partnering with charity War Child in staging a series of performances.

News

MUMBAI: The use of mobile video is spreading to all parts of Indian society according to a new report, helped by the advent of 4G services and falling mobile data costs.

Article

This article explores how Cambodia is becoming a new frontier of growth for multinational brands, and what marketers need to focus on to achieve success in the country.

News

GLOBAL: Newspapers ought to be well placed to capitalise on recent brand safety concerns but they could end up losing out as new research shows their mobile sites take longer to load than most people are prepared to wait.

Research Paper

This paper examines divided attention in TV viewers in the Indian market and whether the time is right for marketers measuring audiences to enter into behaviour-based measurement.

News

HONG KONG: After just two years since they were launched, 4G networks now account for almost 6-in-10 (59%) of all mobile subscribers in mainland China, a leading telecoms analyst has revealed.

Opinion

Unless you were working in the highest levels of government during Cold War, you wouldn't have known much about geolocation until the 1990s, when you got a GPS for your car.

News

SAN JOSE, CA: Mobile data traffic is forecast to grow seven-fold by 2021 because of strong growth in mobile users, smartphones and Internet of Things (IoT) connections as well as network speed improvements and mobile video consumption.

Article

This article explores the topic of Masterbrands, a point of reference from which subsidiary brands flow, and a guiding architecture for the outlook of the company.

News

NEW DELHI: The number of internet users in India is expected to almost double to 600m by 2020 as the country adopts 4G and 3G, but several barriers are holding back the government's Digital India initiative, a new report has found.

News

MUMBAI: The spread of 4G telecoms services across India is transforming all areas of work and leisure and how people consume content and shop, a new report has said.

Research Paper

This research report details the digital habits and behaviours of 'fitness fanatics' around the world, defined as individuals who say they exercise more than four times per week and have a strong interest in health and fitness.

Research Paper

This paper examines the potential impact of the 'Internet of Things' (IoT) on market research and how it can be used to understand the needs and satisfaction of customers and research participants.

Case Study

This case study shows how Horlicks, a health food brand, developed a game app to drive kids' pestering power and increase sales.

Case Study

This case study describes how Vodafone, the second-biggest telecom company in Romania, demonstrated its brand promise of 'better lives through digitisation' to become the best-perceived mobile brand and sell more smartphones than ever.

Case Study

This case study shows how Eurotunnel Le Shuttle, a transport service between the UK and Europe, step-changed its advertising performance, driving business growth at competitors' expense.

Case Study

This case study demonstrates how Vodafone, India's second largest telecom service provider, increased affinity for its brand by creating an emotional connection to its 3G offering.