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Article

The US Open Tennis Championships launched a new logo in 2018, a strategic decision that was intended to achieve various goals.

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Agencies need to regain the trust of clients, but must also push back against the unreasonable demands they often face in order to foster long-term success.

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Agencies face the challenge of responding to a fundamental shift in the balance of power between consumers and brands.

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Mars, the confectionery and food group, has sought to maximize the impact of its media activity in various ways.

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Agencies need to drive innovation in their own working practices, and on behalf of their clients, to thrive in a rapidly evolving landscape.

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UK supermarket Iceland and campaign group Greenpeace’s created the extremely popular Rang-tan film, which caused a stir in 2018 for its anti-palm oil message.

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Increasing diversity should be a priority for agencies, and requires taking numerous conscious steps throughout the organization.

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Fast-growing British fitness and apparel brand Gymshark has built its success around a community of fans and a smart approach to social media.

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Simon Murray, media analyst at Digital TV Research, outlines trends in the OTT television and video sector in Western Europe.

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The Advertising Research Foundation (ARF), the trade body, is pushing for ethics, transparency and best practices to drive the research industry forwards at a time of growing complexity.

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Market research company Ipsos advises on how brands can better understand Asia's fast-evolving Gen Z, seniors and affluent demographics.

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The Advertising Research Foundation (ARF), the industry body, believes that real progress is being made in tackling some of the biggest problems facing the research industry.

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Procter & Gamble, the consumer packaged goods giant, believes that radical change is needed in the media supply chain.

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Predictions for the future of India’s consumer landscape, covering connectivity, the middle-class economy, technology, business models and shopping.

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Citi, the banking giant, believes that outmoded stereotypes about this industry should be reassessed, not least by ambitious marketers.

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As Indians are inundated with more content, the head of India’s Star TV believes that powerful storytelling and technology integration is the way to connect.

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Can plant-based food innovations take off in Asia where meat consumption is still increasing?

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McDonald’s, the quick-service restaurant chain, is tapping into the power of emotional marketing as it seeks to break through with consumers.

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Taco Bell, the quick service restaurant chain, has made rapid progress on digital as it adapts to changing realities.

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Fiat Chrysler Automotive, the car giant, found an effective way of communicating in different ways about three of its brands without saturating or confusing consumers.

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Jeep, an auto brand owned by Fiat Chrysler Automotive, ran a powerful spot based around the national anthem, a strategy that required considerable nuance from conception to execution.

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Is the future of food meat-free? Impossible Foods and Quorn are taking plant-based meat alternatives to the masses.

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VIVO Cannabis, formerly ABcann, needed to transition its marketing out of a medical-prescription market and into a legal over-the-counter, wellness, and recreational offer – it needed to understand the Canadian cannabis market and launch brands to compete in it before it became legal.

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Executives from Google, The New York Times, Mindshare and HSBC discuss how audio advertising is likely to develop in the coming years.

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Marty Carroll, Global VP Digital Marketing at Electrolux Global, explained how the appliance manufacturer implemented a global media transformation programme.