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Article

Influencer marketing is a rapidly-growing discipline, and brands need to understand the needs and motivations of the individuals they partner with, as well as their audiences.

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Nicholas Kontopoulos, Adobe’s regional head of APAC commerce marketing outlines how brands can adapt their organisations and sync up better with channel-less consumers.

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Denny’s, the quick-service restaurant chain, has committed to engaging multicultural consumers in powerful, authentic ways, helping overcome an uneven legacy in this area.

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FCB Greater China’s Steve Xue and Weltmeister Automobile’s Michael Shi talk about the roadblocks and lessons learnt in the brand’s growth journey at Spikes Asia.

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Unilever and Domino’s Pizza share some lessons in adapting a global playbook to local rules in a market like Indonesia, during the FUTR Asia Summit in Singapore.

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Luckin Coffee, a Chinese coffee firm, uses its customers data to cut costs, improve quality, and to inform marketing to focus on a convenience-focussed young urban audience.

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Johnny Chong, head of sales at iPay88 Holding provides an overview of the payments landscape and highlights some untapped opportunities for businesses looking to grow.

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Looks at how distiller William Grant created and marketed a new whisky brand.

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System1, the market-research firm, conducted a variety of studies that helped determine the impact of changing approaches to TV advertising.

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Looks at research from Les Binet and Peter Field into how marketing effectiveness works in B2B.

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The Clorox Company, which makes products ranging from bleach to charcoal and salad dressing, has a major presence in Latin America, and is making sure its brand strategies are fit for purpose in the region.

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Looks at the rebranding of UK travel brand Thomson in line with parent company TUI.

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Discusses how bookmaker Paddy Power approaches marketing challenges using its distinctively cheeky tone of voice.

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Ford, the auto marque, has identified a valuable opportunity in connecting with Black women, who are helping fuel growth for the company.

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Dove, the beauty line, used its “Project #ShowUs” campaign to provide stock images that embrace female beauty in all its forms.

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Volvo, the automaker, has generated record sales in Brazil through transforming various core elements of its strategy.

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Looks at the evolution of Rent the Runway from a digital business renting clothes for special occasions into one that dresses people on a daily basis.

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Wieden+Kennedy, the agency, is developing an agency culture that reflects the evolving contours of the marketing universe.

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Dunkin’, the quick-service restaurant chain, successfully revitalized its brand through focusing on optimism.

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Looks at neuro-research into how sensorial marketing can impact in-store sales.

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Mark Joseph Panganiban, Fintech Philippines Association’s committee chairman of e-commerce outlines the current state of e-commerce in the country.

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XFINITY, the cable TV and online services brand, engaged an audience of millions with a campaign that drew on the mass appeal of reality television.

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Television media was integral for P&O Cruises' transformation in 2014, after intense competition and an addiction to discounting left the brand in trouble.

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Agencies must drive internal change in order to help their clients succeed at a time of rapid evolution in almost every marketplace.

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Looks at how supermarket Tesco returned to profit after recording the largest ever loss by a UK retailer (£6.4 billion) in 2014/15.