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Article

Discusses issues surrounding the changing culture of client-agency relationships over the course of decades, and explores issues arising from a relentless focus on cost.

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AT&T, the telecoms giant, believes that 5G cellular connections will have a transformative impact on many different industries.

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As direct-to-consumer brands start to make an impression in multiple industries, legacy businesses have begun to rapidly develop their own capabilities in the digital space.

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Native ads offer an effective alternative to banner ads, which most consumers now routinely ignore if they aren’t actively blocking them.

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The digital ecosystem is rapidly transforming away from a world of banners and video ads, and instead becoming a hub for building new direct-to-consumer brands and creating value.

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Digital tools like Bluetooth-powered labels can help fashion brands foster direct relationships with consumers and build customer loyalty over time.

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Coca-Cola, the soft drinks giant, believes that gaming represents an increasingly powerful way for its brands to engage with consumers.

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Procter & Gamble, the fast moving consumer goods manufacturer, is responding to dramatic changes in the advertising ecosystem by preparing for a very different communications landscape.

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Mattel, the toy manufacturer, is taking a balanced approach to integrating new technology into its products, in reflection of the specific needs of parents and children.

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India’s travel boom is set to offer new and exciting opportunities for brands over the next few years.

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The advertising and media industries are facing significant challenges around issues such as fake news and a lack of trust but there are steps they can take.

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With Instagram clutter and influencers now crowding Australia’s luxury market, getting cut-through to premium consumers has never been more difficult.

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India is one of the world’s fastest growing consumer markets, but marketers need to consider new strategies.

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Australia’s luxury retail sector is thriving, even as mainstream retail brands struggle to maintain growth.

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As India’s internet and mobile connectivity has grown at pace, telcos – and regulators – are gearing up for the new era of 5G and connecting India’s rural areas.

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Gerber, the baby food and products manufacturer owned by Nestlé, has driven several core brand metrics thanks to Dotti, a one-to-one digital engagement tool for parents with young children.

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The decade-long partnership between Australian grocery chain Coles and MasterChef is a standard setter for brand integration within a television setting.

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The New York Times, the news brand, is preparing for the next-generation journalism opportunities that will be provided by 5G connectivity.

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Unilever, the fast moving consumer goods manufacturer, is preparing for a near future in which data-driven marketing at scale becomes a true possibility.

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Delta Airlines, the air carrier, believes that data can play a central role in helping it stand out in a highly competitive category.

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Red Bull, the global drinks brand, undertook a behavioural study to uncover a need-state based segmentation of its audience in order to aid retail partners.

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National Geographic, the media organization, believes that the introduction of 5G connectivity could have a powerful impact on its storytelling efforts.

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TV industry bodies produce reports showing how well television works, but it’s digital advertising that keeps growing and the reasons are not necessarily connected to its effectiveness, research for thinktv Canada suggests.

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Deloitte Digital, the creative digital consultancy, believes that a wave of coming technological innovations could have a huge impact on marketing.

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CES 2019 delivered a huge amount of buzz around technologies like artificial intelligence (AI), 5G and smart homes, but executives must grasp the nuances at work in each area of technological advancement.