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Article

ViacomCBS' Christian Kurtz presented new research that reveals what watching TV really means to consumers around the world.

Article

Net Promoter Score is used by many companies as a way of measuring their customer experience, but few make use of all the data collected.

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The spread of Coronavirus is placing unique demands on marketers, and will demand a nuanced combination of short-term and long-term thinking.

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Using an analysis of the Australian Effies database, consultant Robert Brittain revealed that single long term, complex campaigns are more effective than multiple shorter campaigns.

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Advertising budgets will come under pressure in many industries as a result of Coronavirus, raising the pressure on brand custodians to achieve the greatest possible efficiency.

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Toys “R” Us Canada faced the challenge of re-engaging consumers after separating from its previous parent company, which had entered into bankruptcy.

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From handbags to hand sanitisers, the coronavirus impact on retail is challenging.

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GroupM and Havas Media Group executives discuss the future of media agencies.

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Research into Australia’s changing video content consumption habits and an overview of opportunities in the nascent advertising video on-demand (AVOD) space.

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Looks at how Henkel created a “structural capability” that enables it to efficiently feed its innovation pipeline.

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Banking is a notoriously difficult sector to research, but Lloyds Banking Group has found a way that offers promise.

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Techdivine Creative Services CEO Ananthanarayan V takes attendees through the critical points of effective digital marketing at the World Digital Marketing Congress 2020 in Mumbai, India.

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Twitch, the livestreaming platform owned by Amazon, is seeking to foster a powerful sense of community as part of its growth strategy and core proposition for marketers.

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Beiersdorf-owned Nivea creme needed to increase its appeal among younger audiences through a brand refresh and pre-tested the strategy’s written form to create a global position.

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Marketplaces are useful as part of a broader retail strategy, especially for customer acquisition, but they shouldn’t be your end-all and be-all strategy because brands have little flexibility and sway over UX.

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Lärabar, an all-natural energy bar owned by General Mills, was a market leader in the US, but launch in the UK required a strategic and hyper targeted approach.

Article

The Association of National Advertisers, the industry body, is urging marketers to make responsible use of the technology now at their disposal.

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Procter & Gamble, the consumer goods manufacturer, is seeking to ensure that a focus on the humans behind digital data is a consistent point of emphasis for its strategy.

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GSK, the global pharma company, and Ipsos, the research company, explore what innovations are emerging from lead users to shape comms and new products.

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Behavioural Insights Team managing director Rory Gallagher gives some real-life examples of how simple behavioural nudges can have a big impact on complex systems.

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Woolworths, the South African retailer, used a bot to conduct qual research on its customers’ food habits and motivations revealing insights that have adapted its comms and NPD.

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DDB managing director, strategy and innovation Leif Stromnes and chief creative officer Ben Welsh explain how an over-reliance on rationality is endangering creativity in marketing.

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Looks at how Kindoh used a pop-up community to gather insights about the German diaper market as well as test and rate its own product.

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Melbourne Business School’s Ujwal Kayande gives a frank assessment of the realities of data science and reveals the limits of applying machine learning and AI to marketing.

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General Motors, the automaker, is aiming to blend digital data with a human-focused strategy in reaching consumers.