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Opinion

As the winner of the 2020 Grand Ogilvy Award, Goodby, Silverstein & Partners was recognized for a breakthrough campaign focused on tackling bias in law enforcement. WARC’s Geoffrey Precourt looks at this initiative, and another breakthrough campaign from the agency’s past.

News

Nissan, the automaker, has improved its marketing agility and seen an uptick in various performance metrics after deconstructing traditional silos in its in-house and agency teams.

Opinion

Audience fatigue and disinterest are a marketer’s worst enemies during a webinar, but there are ways to keep them engaged, argues Shootsta’s Christine Pang.

News

Following an investigation that lasted over a year, the US Justice Department has issued an antitrust lawsuit against Google, claiming the search giant has made it impossible for rivals to compete by making its search engine the default across a rang

News

With consumer behaviour changing fast in a challenging year, the need to strategise for sustainable change has become a critical priority for marketers in Asia; a new WARC report sets out how.

News

UK marketing budgets shrank further in Q3, although at a less drastic rate than in the record-breaking previous quarter, the latest data shows.

News

The Chinese consumer market is facing more challenges than ever before but is also showing signs of recovery and resilience as the coronavirus situation improves, according to a new report from Mintel.

Article

The 2020 festive season in India provides an opportunity for marketers to make up for some of the losses incurred in the six months of lockdown as consumers look for ways to celebrate.

News

Marketers often adhere to a “small-budget fallacy” which causes them to ignore the core principles of effectiveness when building out strategies, according to research presented at Lions Live.

Article

Research by Cannes Lions has found that “lo-fi” content, which does not rely on traditional high-end production values, can have various benefits for marketers.

Data

An overview of Snapchat's latest advertising revenue and daily active users in Q3 2020.

News

A campaign by Grey Bangladesh for United Commercial Bank and retail chain Shwapno has won the Grand Prix in the 2020 WARC Prize for Asian Strategy.

News

The value of a brand’s name, its reputation, its associations, often built up painstakingly over decades, seems more relevant than ever as online retailers struggle in a crowded space to find distinction, but in a world in which building them is more

News

With demographic changes over the next 30 years expected to deliver a new multicultural mainstream in the US, the only way for brands to be successful is to understand how to impact growth audiences authentically, says the CEO of UWG.

Opinion

Dairy giant Amul emerged from India’s lockdown in a much stronger position than before. RS Sodhi, managing director of the Gujarat Co-operative Milk Marketing Federation and owner of the Amul brand speaks to WARC’s Gabey Goh about never going dark, meeting new consumer demands, being hyper-local and the organisation’s belief in long-term consistency.

Opinion

Brands need to reshape their customer experience to cater for unprecedented needs, says TBWA’s Terence Ling, with many now focusing on experiences within the home.

News

US fashion does not sell well in China – unlike other foreign brands, from Italy, France and the UK, Chinese consumers see US brands as lacking cachet.

Article

A “small-budget fallacy” is encouraging marketers with limited resources to ignore the main drivers of effectiveness when formulating their strategies.

Opinion

2020 will go down as the year in which TikTok tipped into the media mainstream. Trevor Johnson, the social video app’s Head of Marketing, Global Business Solutions, Europe, tells WARC’s Alex Brownsell how brands should go about engaging – and selling to – its growing number of users.

Opinion

E-commerce platform Shopee found itself playing an increasingly central role in consumers’ lives thanks to COVID-19 and lockdown measures. Regional Head of Marketing, Agatha Soh, speaks to WARC’s Gabey Goh about staying relevant to users and what the future holds for live streaming and e-commerce in Southeast Asia.

News

Lockdown restrictions have put pause to in-person meetings, but this isn't a problem for B2B companies.

News

New research, published exclusively by WARC, charts the shifting impact of touchpoints as a result of the pandemic: a sign of evolving consumer behaviours.

Data

Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020.

Opinion

The winners of the 2020 ANA ECHO Awards uncover powerful examples of data-led targeting and personalisation, writes WARC’s Chiara Manco.