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Molson Coors, the brewing company, aims to ensure that all its media buys meet a clear set of criteria and match its values as an organization.

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HSBC, the financial-services provider, undertook a rebranding exercise that aimed to reflect its internal culture of being a diverse, international organization, while remaining locally relevant.

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A survey of 500 executives in the marketing industry revealed several critical insights about how anti-Black prejudice is widespread in the casting process for ads.

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Discusses the idea that brands will need to engage with a different set of benefit propositions around food and beverages: how they aid wellbeing.

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Discusses the need to understand the behaviours that make digital transformations successful.

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When it comes to cool-hunting, brand strategist Lida Hujić has been in the front line and has developed ideas that build on existing notions of innovation diffusion.

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Looks at Huawei’s internal culture, which differs from the typical hierarchical structure and is focused on performance.

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Why Times Newspapers opted against dropping its paywall for coronavirus-related content during the pandemic.

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Amid unprecedented challenges in 2020, leading CMOs are committing to tangible change and leading with accountability on social issues like racial inequality.

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A Vivendi study found that nearly half of global consumers expect their media behaviours to permanently change after COVID-19.

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Understanding TV viewer personas and how these will shape the future of content discovery.

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Procter & Gamble, the consumer-packaged goods manufacturer, is ensuring that its marketers and supply-chain experts are more closely aligned to meet the rising demand on e-commerce platforms.

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Post-normal is a set of tools that attempt to help us understand a world in which uncertainty is not a bug in the system but fundamental to the system itself.

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Nivea’s chief marketer explores the details of how the challenges of taking on a new top job and understanding innovation affect the discipline.

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GlaxoSmithKline (GSK), the consumer healthcare company, took a multifaceted approach to its COVID-19 response strategy, covering everything from content to media and e-commerce.

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Attention is growing importance as a measure of advertising effectiveness and, indeed, in the buying and selling of media.

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Research firm System1 has taken a deep dive into advertising effectiveness during the COVID-19 pandemic in order to understand which types of commercials are effective.

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Bozoma Saint John, the CMO of Endeavor, has invaluable advice for marketers that are seeking to advance the cause of racial equality.

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Procter & Gamble, the consumer-packaged goods manufacturer, is using the power of marketing to help tackle the systemic racism faced by the Black community in the United States.

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Budweiser, the beer brand, is ramping up its e-commerce capabilities as more shoppers turn to e-commerce in the face of the COVID-19 pandemic.

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Vox Media, the US digital media publisher, changed approach to deliver branded content projects during the Coronavirus pandemic.

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Brands are ramping up their investment in e-commerce in the wake of the COVID-19 pandemic, but the pace of change can make it difficult to direct investment in the most impactful way.

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Research undertaken by James Hurman and Peter Field points to a "Creative Commitment" metric as having a strong correlation with campaign effectiveness.

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The Creative Effectiveness Ladder provides marketers with a rigorous framework to measure the impact of their creative work.

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Adtech firm Cadent sees the addressable TV market growing in Europe, albeit at different rates across a fragmented ecosystem.