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Article

Taco Bell, the quick-service restaurant chain, is taking an approach to media measurement that looks well beyond the discipline’s traditional, and often esoteric, metrics.

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Media planners can draw on increasingly powerful effectiveness data, but run the risk of delivering homogenised campaigns if they do not seek out new forms of insight and growth.

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The Warehouse Group, one of New Zealand’s leading retailers, successfully built out a performance marketing capability that enables it to reach consumers in smarter, and more targeted, ways.

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Domino’s, the restaurant chain, ran a loyalty program that rewarded consumers for eating its own products, as well as alternative offerings made by its competitors, and even homemade pizzas.

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L’Oreal Group is the market leader for digital beauty in China, where its approach is offering lessons for the rest of the category.

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Avocados From Mexico, the produce brand, has successfully used a long-term commitment to Super Bowl advertising to build its business.

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Avocados From Mexico, the avocado brand, has targeted existing category buyers as a primary means for driving growth.

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Cadillac used a campaign around the 2019 Academy Awards to encourage consumers to reappraise its family of sports utility vehicles.

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Rosewood Hotel Group is taking a considered approach to its international ambitions as it further evolves its brand with changing traveller tastes.

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According to The Economist Intelligence Unit (EIU), retail trends in Asia are set to shift amidst the backdrop of a potential global trade war remains the top concern for the global economy this year.

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Trying new things is “the only way to survive right now” for big companies such as P&G says its digital transformation, marketing and communications director, Alexandra Volger.

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Bayer, the pharmaceutical company, is bringing programmatic advertising in-house through a two-year program that scales back agency involvement in this discipline over time.

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Alibaba’s Jack Ma, one of the world’s most influential businesspeople, offers his advice on adopting the principles of entrepreneurialism and how Alibaba became one of the world’s most successful brands.

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Hearst Magazines, the media company, has put Slack, a messaging and collaboration system for enterprises, at the heart of its efforts to spread audience insights.

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New Balance wanted to promote its Fresh Foam sneakers to 13–24-year-olds in the United States, China and, Japan.

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Insights from Wirecard’s Digital Payments Landscape in Hong Kong and International Holiday Shopping Report reveal a disparity between payment options and payment preferences.

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Looks at how Australian online home improvement marketplace hipages is making a big bet on TV through a sponsorship deal with Australian TV series The Block.

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Five examples of campaigns that succeeded by looking beyond the rational drivers of choice to tap deeper human truths.

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Reddit co-founder and CEO Steve Huffman outlines the social platform’s approach to advertising, data privacy and brand safety.

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A summary of Burger King’s strategy of using non-paid media, including design and technology, to compensate for a shortfall in ad budgets.

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Alibaba’s Hema, a grocery supermarket chain that represents a ‘new retail’ model blends offline and online elements together with much success.

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Insurance Australia Group (IAG), the insurance provider, will conduct a geographically targeted two-year test in a bid to discover the impact of taking a sole focus on building its brand.

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Wells Fargo, the financial services provider, believes that large budgets are not always essential to drive business-to-business (B2B) growth.

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Krispy Kreme, the doughnut specialist, found success in Australia and New Zealand through using Instagram as a gaming platform.

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Hershey, the confectionery manufacturer, is seeking to find the right balance between established marketing best practices and newer modes of communication.