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Article

Looks at how The San Francisco Chronicle is tackling the issues of declining print revenues and local engagement.

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L’Oréal, the beauty giant, is tapping the power of personalization to build deeper relationships with consumers through a blend of digital and physical solutions.

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Procter & Gamble, the consumer goods manufacturers, believes that blockchain solutions could have several useful applications for engaging with customers.

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Apple, the technology giant, is making privacy a core point of brand differentiation at a time of rising anxiety around this subject.

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Procter & Gamble, the consumer goods giant, believes that in-person observation still plays a vital role in the research process, despite the growing availability of digital data.

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Procter & Gamble, the consumer packaged goods manufacturer, is transforming its marketing operations to ensure its messaging remains impactful and relevant to consumers.

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PepsiCo, the food and beverage company, is seeking to engage on-the-go Millennials with ads shown alongside premium mobile-first content.

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Delta Airlines, the air carrier, used innovative research techniques as it sought to gain a fuller insight into the customer experience.

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Walmart, the retail giant, is drawing on deep consumer insights as it seeks to disrupt the healthcare industry in a meaningful way.

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Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.

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Walgreens, the pharmacy retail chain, is innovating around "last-mile" delivery to create a powerful new mode of engagement with consumers.

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Procter & Gamble, the consumer packaged goods manufacturer, is pursuing an approach called “constructive disruption” as it seeks to deliver innovative, compelling products.

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Looks at how Deutsche Telekom developed a new media operating model to cope with the complexity of the media landscape.

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The "Internet of Things" is set to give way to the "Intelligence of Things" as artificial intelligence (AI) becomes an increasingly widespread element of consumers' lives.

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Aviva, the British insurance multinational, is adapting its thinking around customer experience questions and adopting terminology and processes that have helped to show the boardroom the importance of CX.

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Research by full-service agency VMLY&R revealed that 71% of people believe that brands are more of a force for good than governments and institutions, demonstrating clear opportunities for marketers.

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English Premier League football club Everton has undertaken a wide-scale listening exercise with its fans to better understand how to engage the broad range of people who support it.

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System1, the research firm, has developed various recommendations for boosting the effectiveness of TV ads based on a significant body of analysis.

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With the California Consumer Privacy Act (CCPA) coming into force in early 2020, a major shift in the privacy landscape is underway, with numerous further developments expected to rapidly take shape.

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V Narendran, chief executive officer and managing director, Tata Steel shares the benefits and lessons learnt from the 112-year-old organisation’s journey to embrace the tech and digital culture.

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Premier League club Chelsea engages with fans from around the world, many of whom have a totally different relationship with the team than its UK fans – it is now enhancing the way it relates to its 100 million supporters.

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Diageo’s Stuart La Brooy outlines how the company is navigating the intricacies of a fragmented and digitally-dominant consumer landscape at the FUTR Asia Summit in Singapore.

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Uber, the ride-sharing platform, has begun expanding into financial services with products that are aimed at its passengers and drivers.

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Ramesh Iyer, vice chairman and managing director, Mahindra Finance outlines the challenges of serving rural consumers in India and how digital could be the key to unlocking potential.

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The sharing economy is in transition away from the sale of access to resources and toward services that can give users access to a community.