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Article

KeVita, the drinks line owned by PepsiCo, is using sweepstakes as a tool to build excitement and engagement around its brand.

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At Spikes Asia, TikTok Japan shared three factors to boost the chances of any brand looking to attract young consumers via a hashtag challenge.

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Samsung Electronics America, the electronics brand, believes that experiences are the next frontier for its marketing strategy.

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India’s Tata Chemicals has embraced digital with much success and stays true of its marketing mission of consistently doing something that is authentic and meaningful.

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Dollar Shave Club, the direct-to-consumer brand owned by Unilever, has aimed to build out its data capabilities in various ways.

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Vudu, the streaming service owned by Walmart, is seeking to stand out in a competitive industry through a focus on mass-market, family appeal.

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Addresses some common misperceptions about OOH media which has changed significantly over the past few years.

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Looks at how online gaming platform Twitch is developing and why advertisers might want to consider adding it to their media mix.

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An exploration of the camera and video apps Snapchat and TikTok, and how brands are using them.

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Target, the retail giant, has drawn on lessons from strategic setbacks large and small to adapt its business in impactful ways.

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Procter & Gamble, the FMCG company, has changed its working patterns with agencies as it adapts to changing realities in the marketplace.

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Considers what “sustainability” actually means and the impact of ESG reporting.

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Tata Motors has maintained its market leader position in commercial vehicles by leveraging digital media and creative executions to build brand affinity with its target audiences.

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The Association of National Advertisers (ANA), the trade body, is pursuing various initiatives that it hopes will fuel industry growth.

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Telling genuine stories that resonates with consumers must be a priority for any successful branded content strategy, according to panellists from Amul, Colgate-Palmolive and TVF.

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There’s a lot of room for better consumer engagement via OTT as the industry grows rapidly in India, and marketers are already looking at how best to leverage it.

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Georgia-Pacific, the manufacturer of brands in categories from toilet paper to plastic utensils, is using retail media in order to reach digital shoppers in the environments where they actually make purchases.

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Diageo’s tech and innovation department shares its experience working in partnership with new players and explains how large brands can begin to understand the startup space.

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Spotify’s research into its Gen Z listeners identified three particular groups which it defined as: Band of Others; All the Feels; Surround Sound.

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Microsoft, the technology company, believes that inclusive marketing is an essential objective that should be applied across touchpoints and campaigns.

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Beauty brand e.l.f. had seen revenues decline and was closing several retail stores, but decided to boost its expenditure on brand building, with impressive results.

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The Kellogg Company, the fast moving consumer goods manufacturer, launched Cheez-It Snap’d with the express aim of attracting people who binge watch video online.

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Bain & Company, the consultancy, has identified the primary drivers of success for brands that are launching new products, features, campaigns, and so on.

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Nestlé Waters, a unit of the food and beverage company focused on bottled water, has yielded numerous benefits from social listening on platforms like Twitter and Instagram.

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Gymshark, the sports clothing brand, has become one of the fastest-growing companies in the UK by using a DTC model.