Warc Newshttps://www.warc.com/News/Summaries and links to the full text of the latest Warc News from around the world.2017 Copyright and database rights owned by Warc.25 September 2017Warcnews@warc.comwebmaster@warc.com5<![CDATA[Customer experience journey maps pay dividends]]>https://www.warc.com/Content/News/Customer_experience_journey_maps_pay_dividends.content?ID=3f580388-7870-4e40-8be6-46d0ea7e3dacWarc25 September 2017 00:00:00 GMT<![CDATA[Automotive marketing needs a shake up]]>https://www.warc.com/Content/News/Automotive_marketing_needs_a_shake_up.content?ID=fff7a6e2-56ed-4fb5-8765-c564657dde4fWarc25 September 2017 00:00:00 GMT<![CDATA[Emerging markets drive APAC m-commerce]]>https://www.warc.com/Content/News/Emerging_markets_drive_APAC_mcommerce.content?ID=3b0daf1f-b642-4959-ae4c-93cfa8eb420bWarc25 September 2017 00:00:00 GMT<![CDATA[How IKEA's brand purpose informs its comms]]>https://www.warc.com/Content/News/How_IKEA39;s_brand_purpose_informs_its_comms.content?ID=e0828068-ba59-4f9d-95a4-b895ad67a27eWarc25 September 2017 00:00:00 GMT<![CDATA[PHE sees digital as key to improve health outcomes]]>https://www.warc.com/Content/News/PHE_sees_digital_as_key_to_improve_health_outcomes.content?ID=7b68898b-1b3d-4dc5-929d-08350e3b85e7Warc25 September 2017 00:00:00 GMT<![CDATA[Facebook serves ads based on offline activity]]>https://www.warc.com/Content/News/Facebook_serves_ads_based_on_offline_activity.content?ID=02e0950b-c3e3-41f1-b95d-6d6f28e13c0bWarc25 September 2017 00:00:00 GMT<![CDATA[How data shapes decisions at Netflix]]>https://www.warc.com/Content/News/How_data_shapes_decisions_at_Netflix.content?ID=501b4eee-63fe-494e-bc4a-6a8b0b7b0386Warc25 September 2017 00:00:00 GMT