Warc Newshttps://www.warc.com/News/Summaries and links to the full text of the latest Warc News from around the world.2024 Copyright and Database Rights owned by Ascential Events (Europe) Limited19 March 2024Warcnews@warc.comwebmaster@warc.com5<![CDATA[Travel adspend in Hong Kong during Q3 almost doubled YOY]]>/newsandopinion/news/travel-adspend-in-hong-kong-during-q3-almost-doubled-yoy/en-gb/46740WarcAmong the top 10 industries with the highest adspend in Hong Kong, travel & tourism services (ranked 9th in adspend) experienced a remarkable 99% YOY increase in the third quarter.

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20 October 2023 00:00:00 GMT
<![CDATA[Say No to propositions...]]>/newsandopinion/opinion/say-no-to-propositions/en-gb/1008Simon LawIt's time to upgrade from propositions as our holy grail of strategy and briefs.

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21 January 2010 12:39:23 GMT
<![CDATA[Who are the agency conductors of the future?]]>/newsandopinion/opinion/who-are-the-agency-conductors-of-the-future/en-gb/1012Zaid Al-ZaidyAbout three weeks ago, I was invited to attend a brand briefing as one of a group of agencies working together as an inter-agency brand team. I remember vividly how the marketing director, having inspired us with his vision for the brand, made...]]>20 January 2010 14:12:46 GMT<![CDATA[Time to move on from military marketing]]>/newsandopinion/opinion/time-to-move-on-from-military-marketing/en-gb/1025Katy LindemannIt's interesting, isn't it, that the holy grail for marketers is engagement - to build meaningful relationships between people and our brands. And yet the way we think about marketing is frequently diametrically opposed to the desired end...]]>18 January 2010 16:28:54 GMT<![CDATA[Marketers need to better understand creativity]]>/newsandopinion/opinion/marketers-need-to-better-understand-creativity/en-gb/1020Bob DeutschIt can be said that creative advertising is like brain surgery.  When advertising is artfully done it cures people of the status quo by activating neural circuitry.
To be creative artfully requires a dynamic mix of imagination and...]]>
18 January 2010 15:28:54 GMT
<![CDATA[Socialising Luxury]]>/newsandopinion/opinion/socialising-luxury/en-gb/1010Tiffany KenyonI waited in the queue for the Alexander McQueen sale two lunch breaks in a row without getting so much as a glimpse of a stiletto or skull-print scarf. There was just not enough room for the snaking lines of savvy fashionistas who'd received the...]]>15 January 2010 12:58:51 GMT<![CDATA[Crowdsourcing ad ideas]]>/newsandopinion/opinion/crowdsourcing-ad-ideas/en-gb/1011Tracey FollowsIt's Advertising Jim, but not as we know it.

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14 January 2010 13:30:28 GMT
<![CDATA[6 tips for a brand doing some “Social Networking”…]]>/newsandopinion/opinion/6-tips-for-a-brand-doing-some-social-networking/en-gb/1009Simon LawIn the pursuit of a social networking strategy for the brand I'm working on, I've been digging around to see what other brands are doing and trawling for information, learnings, advice, etc… And I thought I'd share the five key things I...]]>12 January 2010 12:46:32 GMT<![CDATA[The purchase funnel isn't curvaceous enough]]>/newsandopinion/opinion/the-purchase-funnel-isnt-curvaceous-enough/en-gb/1016Bob DeutschPeople lived in a state of positive expectation. There were relatively few products and great demand. Most products enjoyed high brand differentiation. This was the world circa the 1950s and '60s, the era when most of the marketing models in use...]]>07 January 2010 14:36:41 GMT<![CDATA[If you love strategy, don't let it go...]]>/newsandopinion/opinion/if-you-love-strategy-dont-let-it-go/en-gb/1007Simon LawRight now, there's a massive shift taking place - it's being discussed online, in agencies and with clients. As the media channels fragment and the internet provides the forum for debate, the messages about every brand being discussed by the...]]>05 January 2010 12:18:31 GMT<![CDATA[A lesson in unintended consequences]]>/newsandopinion/opinion/a-lesson-in-unintended-consequences/en-gb/1024Judie LannonNot being an economist by trade but, like everyone these days, forced to absorb at least a superficial grasp of financial ideas, I've come to see that Shareholder Value theory seems to have gone badly wrong. So when Hugh Davidson asked if I'd...]]>28 September 2009 16:09:00 GMT