WARC combines its own proprietary research with reports and studies from our partners around the world.

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WARC Research

Sonic boom

How digital audio can help Retail and CPG brands win the path-to-purchase

The Future of Measurement

Evolution of marketing.

Retail’s balancing act

Your guide to sustainable performance.

When entertainment meets effectiveness

A guide to maximising impact.

The gravity of e-commerce

How e-commerce costs keep companies grounded, and what marketers can do about it.

Insights from the 2022 IPA Effectiveness Awards

Analysis and lessons from the winners of the IPA Effectiveness Awards.

The Marketer’s Toolkit 2023: Global Trends Report

Your guide to focus, survive and thrive.

Local, global or glocal

Effective brand governance in the age of marketing transformation.

The invisible enabler

Unlocking the creative potential of technology.

Journal of Advertising Research


WARC is publisher of the prestigious Journal of Advertising Research (JAR) for the Advertising Research Foundation. Founded in 1960, the journal showcases research and development for professionals in all areas of marketing including media, research, advertising and communications. The archive on includes all papers since 1993, plus a selection of earlier classic research.

Find out more about the Journal of Advertising Research, including past issues, Best papers and topics on the journal website.

Browse the latest articles from JAR