WARC combines its own proprietary research with reports and studies from our partners around the world.
2021 Asian Strategy Report
Insights from the WARC Awards for Asian Strategy
HFSS and the future of grocery retail
Unpacking the new rules for marketers and retailers.
Driving effectiveness with direct mail
Takes a fresh look at what direct mail can offer in today's world.
Insights from the 2021 Creative Effectiveness Lions winners
Analysis and lessons from the winning work.
Driving marketing effectiveness through digital packaging
An analysis of successful case studies that use packaging as the lead media.
The Marketer's Toolkit 2021
A guide to six major challenges facing brands in the year ahead.
Drivers of change: Part of the Marketer's Toolkit 2021
This data report looks at near-term trends in six key areas, following the STEPIC methodology.
Changing channels in B2B
An analysis of B2B marketing within the technology and telecoms sectors.
Rethinking Brand for the rise of digital commerce
How the marketing discipline should approach brand, media and performance marketing.
Journal of Advertising Research
WARC is publisher of the prestigious Journal of Advertising Research (JAR) for the Advertising Research Foundation. Founded in 1960, the journal showcases research and development for professionals in all areas of marketing including media, research, advertising and communications. The archive on WARC.com includes all papers since 1993, plus a selection of earlier classic research.
Find out more about the Journal of Advertising Research, including past issues, Best papers and topics on the journal website.
WARC.com provides new research from academic journals, industry organisations, and research companies.
Advertising Research Foundation
The ARF brings together advertisers, agencies, media companies, research companies and ad tech into one conversation.
Market Research Society
MRS serves all those in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.
ESOMAR promotes the value of market and opinion research in illuminating real issues and bringing about effective decision-making.
Euromonitor supplies WARC with 100 profiles of global consumer goods and services companies as well as selected Strategy Briefing reports.
International Journal of Market Research
IJMR pioneers new innovations in market research, helping researchers to develop new and better ways of gaining insight into consumer and social behaviour.