Research

WARC combines its own proprietary research with reports and studies from our partners around the world.

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WARC Research

2021 Asian Strategy Report

Insights from the WARC Awards for Asian Strategy

HFSS and the future of grocery retail

Unpacking the new rules for marketers and retailers.

Driving effectiveness with direct mail

Takes a fresh look at what direct mail can offer in today's world.

Insights from the 2021 Creative Effectiveness Lions winners

Analysis and lessons from the winning work.

Driving marketing effectiveness through digital packaging

An analysis of successful case studies that use packaging as the lead media.

The Marketer's Toolkit 2021

A guide to six major challenges facing brands in the year ahead.

Drivers of change: Part of the Marketer's Toolkit 2021

This data report looks at near-term trends in six key areas, following the STEPIC methodology.

Changing channels in B2B

An analysis of B2B marketing within the technology and telecoms sectors.

Rethinking Brand for the rise of digital commerce

How the marketing discipline should approach brand, media and performance marketing.

Journal of Advertising Research

jar

WARC is publisher of the prestigious Journal of Advertising Research (JAR) for the Advertising Research Foundation. Founded in 1960, the journal showcases research and development for professionals in all areas of marketing including media, research, advertising and communications. The archive on WARC.com includes all papers since 1993, plus a selection of earlier classic research.

Find out more about the Journal of Advertising Research, including past issues, Best papers and topics on the journal website.

Read the latest articles from JAR