WARC combines its own proprietary research with reports and studies from our partners around the world.

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WARC Research

Accelerating growth with marketing effectiveness: A playbook

Outlines a framework for brand organisations that want to develop advanced marketing effectiveness capabilities.

The attention advantage

Exploring the impact of mail in an attention-scarce world.

Marketing mix modelling

How to get started and ensure success.

Growth efficiency: Marketing's existential metric

Why brand building is essential to scaling up profitably on Amazon.

Raising the bar in APAC: How media quality and performance drive outcomes

The impact of media quality and performance in driving more effective outcomes in APAC.

Next wave measurement

Marketing mix modelling in the age of retail media.

Building a culture of creative effectiveness

A newly developed framework for brand organizations wanting to develop a culture of creative effectiveness.

Making a Promise to the Customer

How to give campaigns a competitive edge.

Sonic boom

How digital audio can help Retail and CPG brands win the path-to-purchase

Journal of Advertising Research


WARC is publisher of the prestigious Journal of Advertising Research (JAR) for the Advertising Research Foundation. Founded in 1960, the journal showcases research and development for professionals in all areas of marketing including media, research, advertising and communications. The archive on includes all papers since 1993, plus a selection of earlier classic research.

Find out more about the Journal of Advertising Research, including past issues, Best papers and topics on the journal website.

Browse the latest articles from JAR