Brand Purpose Report

Lessons from the purpose category of the 2019 WARC Awards

Download a free summary

The Effective Use of Brand Purpose Report analyses trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Brand Purpose category of the 2019 WARC Awards.

The report is available to WARC subscribers.

Inside the report

The report includes chapters on:

  1. Themes from the report
  2. Themes from the winning campaigns
  3. Winning case studies
  4. Data

Also included are summaries of all the winning case studies from the 2019 WARC Awards, Effective Use of Brand Purpose category.

Grand Prix winner

Putting 'Mum' into 'Parenthood'

Babyshop won the Grand Prix in the 2019 WARC Awards for Putting 'Mum' into 'Parenthood', a campaign which used a multichannel approach and created a new Arabic word for parenthood, ‘Al Umobuwah’, to drive brand meaning, and sales.