Black Lives Matter: Education, insight and action for marketers

HBCU Initiative

In partnership with the ANA Educational Foundation (AEF), the 4A’s Foundation and the Advertising Research Foundation (ARF), WARC and Cannes Lions have teamed up to bring industry knowledge to Historically Black Colleges and Universities (HBCUs). With the help of the HBCU Business Dean’s Roundtable, this initiative will ensure that future Black – and other under-represented groups of marketers – have the best content available to them on creative and marketing effectiveness.

Students from 100+ HBCUs across the US will have access to world-class content from the WARC and Cannes Lions’ The Work platforms, providing them with the tools and insights to help further their education in marketing. This commitment by WARC and Cannes Lions, worth over $1m per annum, is given free of charge.

To learn more about this initiative or if you are an HBCU and would like to sign up, please reach out to us at americas@warc.com.

WARC and Cannes Lions are committed to advancing and expanding diversity in marketing.

“This partnership will provide HBCU’s with practical educational tools to assist in enhancing our marketing programs. Our curriculum today requires business case studies and other current marketplace resources for student success. It is my hope that this initiative and others will help improve the access of our students to marketing careers across the industry.”

Van B. Sapp, Dean, Saint Augustine’s University School of Business, Management, and Technology and President, HBCU Business Dean’s Roundtable

Download the press release

Black Cultural Archives

The Black Cultural Archives (BCA) is the home of Black British History and its mission is to collect, preserve and celebrate the histories of people of African and Caribbean descent in the UK and to inspire and give strength to individuals, communities and society.

Mainstream voices have dominated marketing and advertising spaces, there is a need for minority audiences, customers and consumers to be spoken to and reached in an authentic and credible way.

In partnership with the BCA & in collaboration with Niche On Demand WARC’s aim is to:

Help businesses make their marketing more effective by embedding inclusion as a way of life.
Connect Black audiences to brands that want to engage in authentic and meaningful ways.
Provide access to world class insights, data and innovation to enable you to effectively market and engage authentically.
Showcase the pioneers in black British marketing, their influence and contributions.

Visit the Black Cultural Archives

Hidden Figures: A look at Black British marketing and design

Mainstream voices have dominated marketing and advertising spaces, and there is a need for audiences, customers and consumers to be spoken to and reached in an authentic and credible way.

In partnership with the Black Cultural Archives (BCA) and Niche on Demand (NoD), this video series explores the pioneers in Black British marketing, their influence and contributions.

Each interview draws on key themes such as lessons learnt from being one of the first black owned strategic marketing consultancies in the UK, the influence of black creatives and marketers on Brand Activism, and building on the next generation of black marketers/researchers.

Download the press release

Kevin Morosky, Creative Director, Havas Media Group and Co founder POCC

Launched 15th Oct

The current state of diversity, equity and inclusion in advertising – what do brands need to do next?
Personal experiences of progressing in advertising: Barriers faced and actionable steps.
The future of Black marketers and advertisers of tomorrow

Watch the video

Dr Glen Yearwood, Owner, Soul Marketing

Launched 22nd Oct

The importance of storytelling to success
Recommendations for the aspiring Black creatives and marketers of the future
What should brand do now in order to have true representation

Watch the video

Binki Taylor, Founding Partner, The Brixton Project, and Kunle Olulode, Director, Voice4Change – in memoriam of Jon Daniel

Launching 29th Oct

The importance of brand activism
The power of personality and openness in creating a change environment
Jon Daniel pivotal creative campaigns

Black Lives Matter: Education, insight and action for marketers

About this series

The WARC Guide to brand activism in the Black Lives Matter era

News and opinion picks

Marketers have the power to alter the entire trajectory of a global conversation

Research

Brands and messaging

Structuring for diversity

The WARC Guide to brand activism in the Black Lives Matter era

Black Lives Matter specific coverage

McDonald’s breaks with history to march boldly in support of Black Lives Matter movements

More on Black audiences and communities

Cases focusing on Black audiences and communities

World Afro Day: The most visible invisible problem

Brand activism content

Rising to the moment: A roadmap for brands amid social unrest

WARC Commitments to Racial Equality

Our Organisation

Our Team

Our Content

Our Product

Our Market Influence