WARC Rankings

The ultimate, independent benchmark for marketing

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The 2021 WARC Rankings will be published in November 2021, once all the award shows we track have published their 2020 results.

Until then, we are recognising and celebrating the most awarded work of 2020, and the brands that successfully navigated the year’s volatility. Our new report series will elevate the extraordinary campaigns and brands, and provide lessons to help you rebuild, renew and recover.

Celebrating excellence in creativity, media and effectiveness

In an industry that can struggle to defend its place in the C-suite, the WARC Rankings offer an opportunity for marketers to benchmark their work against the best.

We combine the winners’ lists from the industry’s most important global and regional awards shows to establish the annual worldwide league tables.

In April 2021 we are offering:

  • The most awarded work
    Available to WARC Rankings subscribers.

  • Marketing through volatility
    Available to WARC subscribers.

  • The health of creativity
    Available to WARC Rankings subscribers.

Discover the truth behind the extraordinary



The most awarded work

Available to WARC Rankings subscribers.

Three decks showcasing the most awarded work of 2020 for creativity, media and effectiveness.

The campaigns were selected using our rankings methodology but are not ranked, and are from a range of categories and geographies.

Marketing through volatility

Available to WARC subscribers.

Three reports exploring the most awarded work, selected using our proprietary WARC Rankings methodology, combined with industry interviews and our own knowledge experts to delve into creativity, effectiveness and media excellence.

The health of creativity

Available to WARC Rankings subscribers.

A new analysis of rankings data between 2015 and 2019, assessing how often awarded creativity is also awarded for effectiveness.

The report introduces data by year, category and agency network, with a look at the characteristics of the most creative and effective work.

Navigate your marketing challenges with confidence

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work