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The judging panel for the Warc Prize for Innovation 2013 is made up of 15 experts, chaired by Howard Draft, Executive Chairman of Draftfcb.
Howard Draft, Executive Chairman, Draftfcb
Howard Draft is an entrepreneur who has navigated his way through multiple marketing revolutions. In 2006, he was named executive chairman of Draftfcb, an entity that brought together Draft and FCB, each an acknowledged industry leader. The resulting agency has more than 9,200 employees spanning 94 markets worldwide. Today, as executive chairman, Howard is responsible for setting the organization's strategic direction, managing key multinational client relationships, new business development and industry outreach.
Austin Lally, President – Global, Braun and Appliances
Austin is a veteran of Procter and Gamble with significant international experience. He was the Global Vice President and Gillette Global Brand Franchise Leader (Chief Marketing Officer for Gillette). He has served as Vice President of P&G's Baby Care business in Western Europe and as Vice President and Marketing Leader for P&G in China, where he was named in Advertising Age's Global Power 100. Austin also led the restructuring of P&G's operations in Germany following leadership roles in France and the UK, where he started his P&G career.
Russell Taylor, Global Brand VP, Axe, Unilever
As Global Brand VP of Axe, Russell is in charge of one of Unilever's €1 billion brands. Having worked for Unilever in south America as well as continental europe and the UK, Russell is responsible for setting the growth agenda for the brand, developing a strong innovation plan with outstanding communication and building a consistently healthy brand equity around the globe. Russell has participated in Unilever's leadership teams at the global category, personal care and global brand levels. He is tasked with expanding Axe's footprint and driving growth across the masterbrand.
Seth Farbman, CMO, The Gap
Seth Farbman is the Global Chief Marketing Officer for Gap. Seth joined Gap in early 2011 and manages a global marketing team from the company's New York-based Creative Center. He is responsible for the brand's marketing strategy, creative direction, advertising, digital, social media, communications programs and store experience. In 2012, Seth was recognized in Forbes magazine as one of the top ten most influential CMOs in the U.S. Before joining the Gap, Seth's career included roles at Ogilvy & Mather, Carter Ryley Thomas and AT&T Wireless.
Hans Helbig, Global Head of Digital Marketing, Reckitt Benckiser
As a digital leader at Reckitt Benckiser, the owner of a portfolio of brands that generated approximately £9.5bn of revenue in 2011, Hans has responsibilities that range from Durex to Cillit Bang. His career has extended across sectors from automotive to healthcare, telecoms, media and FMCG and he has also run his own consulting practice. Before joining Reckitt Benckiser his career included digitally-led roles at The Coca-Cola Company, Sony, Vestel and Hutchison 3G.
Mark Murray, Global Director of Consumer Planning, Diageo
Mark Murray is Head of Global Consumer Planning at Diageo. At Diageo his roles have included Vice-President, Global Planning for the Diageo Release portfolio (Smirnoff, Captain Morgan, Ketel One, Jose Cuervo) and Global Planning Director for the Diageo Rum portfolio. Prior to this he was at the advertising agency JWT where he held a number of roles including Head of Planning at JWT South Africa, Global Planning Director for the Smirnoff, Tanqueray and Malibu brands at JWT London and Global Planning Director at JWT, New York.
Mark D'Arcy, Director of Global Creative Solutions, Facebook
As director of Global Creative Solutions, Mark leads a team working to develop ideas that leverage the power of the social graph to transform industries, serve the needs of the company's largest marketing partners and drive revenue growth. Prior to joining Facebook he spent seven years at Time Warner where he was Chief Creative Officer of its Global Media Group. In this role he pioneered its transformation from a traditional cross-platform sales group into a media-arts practice serving the company's largest marketing partners. In 2009 he was also named President of the group.
Anna Pradzynska, Senior Director Marketing and Club at LEGO Group
Anna has been with LEGO Group for 10 years, having performed a variety of marketing roles at the toy group including Marketing Director and Head of Brand Development and Marketing Management. Previous to joining the company, she was a Marketing Manager at Nestlé Polska, Product Manager at Sara Lee DE Poland and a Junior Product Manager at Unilever Polska.
Dominique Delport, Global Managing Director, Havas Media Group
In November 2012, Dominique Delport was appointed Global Managing Director for Havas Media Group. He oversees all brands, all commercial activity and all research and intelligence for the group's 126 markets. In 2009 he was also elected to a two-year term as President and CEO of UDECAM (Union Des Entreprises de Conseil et Achat Média) which brings together all French media agencies. His earlier career included periods as the CEO of Streampower, a production group, and as an editor and manager of broadcast TV programmes.
Michael Wall, CEO, Lowe Worldwide
Michael joined Lowe Worldwide as CEO in September 2009. He was a founding partner of Fallon London back in 1998. He helped to develop this office into one of the most successful agencies in the industry, and went on to lead Fallon's international operations. Michael partners Lowe's Chairman, Tony Wright and their global leadership team, in leading Lowe and its agencies, including Huge and Rivet. Michael worked at creative agency, Simons Palmer, prior to its becoming part of TBWA's network. His early career was spent at Lowe Howard Spink, handling Tesco and Sony PlayStation.
Sue Unerman, Chief Strategy Officer, MediaCom
Sue is the Chief Strategy Officer at MediaCom and the co-author of Tell The Truth: Honesty is your most powerful marketing tool, published by BenBella Books. She is a frequent industry commentator and judge. During the earlier part of her career, she worked at Benton & Bowles, DMB&B, and Geers Gross Advertising in the UK.
Andy Stefanovich, Chief Curator and Provocateur, Prophet
Andy has earned a reputation as one of the most disruptive and effective advisers in business. He has spent the past 20 years helping organisations such as GE, General Mills, Procter & Gamble, The United States Olympic Committee, and the Coca Cola Company drive innovation from the inside out. Andy's true passion lies in guiding clients through the powerful evolution from inspiration to creativity to innovation. He teaches practical skills, leadership behaviors, and specific processes for developing and implementing ideas at work.
Lucy Jameson, Chief Strategy Officer, Grey London and EMEA
A respected industry judge and multiple award-winner, Lucy recently joined Grey. Previously, Lucy had been executive strategy director at DDB London, where she had worked for 18 years. During Lucy's time running the agency's London planning department, DDB won the title of Effectiveness Agency of the Year at the Institute of Practitioners in Advertising's Effectiveness Awards three times in a row. She worked on the complete range of DDB clients including Vodafone, Barclaycard, Tropicana, The Financial Times and public sector bodies from the Home Office to Transport for London.
Sveta Doucet, Chief Strategy Officer, MC Saatchi
Sveta joined M&C Saatchi NY in October 2012. She is responsible for brand strategy, creative and channel planning, brand innovation, intellectual property and data analytics. Sveta began as a media strategist at Y&R and Kirshenbaum Bond + Partners' Media Kitchen before moving into planning roles at Strawberry Frog, Anomaly and Profero. She has worked on well-known campaigns including Converse's "Domaination", Pepsi's "Refresh" Project and Smirnoff's "Nightlife Exchange" and contributed to work that has won Effies, Jay Chiat Planning Awards and a D&AD Pencil.
Simon Calvert, Digital Strategy Leader, Mindshare
Simon is responsible for helping Mindshare Worldwide's international client teams develop and execute strategic digital roadmaps for brands. He is part of Mindshare's global digital team, and works with Mindshare's digital strategists, planners, Adaptive Planners, DSP and data & technology enablement teams. He has previously worked at Digitas, Draftfcb, Proximity, Heresy, Carat, Eurorscg and Saatchi & Saatchi with brands and organisations such as Nivea skincare, Astra Zeneca, Motorola, Shell, Chevrolet, Oxfam, Cadbury, and American Express.