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The judging panel for the Warc Prize for Innovation includes experts under the chairmanship of Jonathan Mildenhall, VP, Global Advertising Strategy and Content Excellence, The Coca-Cola Company.
Prize Chairman Jonathan Mildenhall, Vice President, Global Advertising Strategy and Content Excellence, The Coca-Cola Company
Jonathan Mildenhall joined The Coca-Cola Company in December 2006 and is responsible for leading global creative vision and strategy for the company's portfolio of global brands, including Coke TM, Sprite, Fanta, Juice and Powerade. Prior to joining The Coca-Cola Company, Jonathan enjoyed an impressive career in London where he worked at some of the world's leading agencies including BBH, Lowe, TBWA and Mother.
Marc de Swaan Arons, Chairman, EffectiveBrands
Marc is co-author of the best-selling marketing book, THE GLOBAL BRAND CEO – How to Build the Ultimate Marketing Machine. At EffectiveBrands, he works with many of the world's most prominent CMOs and spearheads the company's Leading Global Brands™ study. Marc co-founded EffectiveBrands in 2001 following a successful career with Unilever working in the Netherlands and New York. He also serves as a volunteer on the Advisory Board of GoodWeave, which works towards ending child slavery in the carpet industry.
Karen H. Ebben, Director, Actionable Consumer & Brand Intelligence, General Motors
Karen is responsible for measuring marketing effectiveness and supporting GM brands with enabling analytics. Prior to her current assignment, she held key marketing leadership roles at GM including at Buick, GM Corporate and Oldsmobile. Karen has led the development of new product concepts, named and launched new vehicles, and directed some of GM's most successful campaigns. She also chairs the ECHO Board of Governors and is on the Advisory Boards of the Ehrenberg-Bass Institute, and the Marketing Science Institute.
Mark Holden, Worldwide Strategy & Planning Director for PHD
Mark moved into this position and back to the UK after setting up PHD Australia in 2007. He is the author of the books, 2014: Future of the Media Agency and Fluid: Harnessing The Rising Speed of Influence, and a co-creator of PHD's innovative planning tools. In 2010 Mark was named Campaign's Best Media Planner 2010 for Asia Pacific, and he is also a regular industry conference speaker and competition judge. Mark started his career in Saatchi & Saatchi before joining OMD. He later moved to PHD as MD of its agency, Rocket.
Amir Kassaei, Chief Creative Officer, DDB Worldwide
Amir has been one of top three creative officers in the Big Won, the annual ranking of agency performance in awards schemes, in each of the last three years. He made his reputation as the Chief Creative Officer and Associate Partner of DDB Germany, which still holds the record for the highest placed German agency in the Gunn Report ranking of agencies. Amir later went on to found Tribal DDB Germany and Hubble Innovations. During his career, he has worked on many top brands including Mercedes-Benz, Apple, Adidas, Bosch, and McDonald’s.
Phillip Manzi, Director of Global Marketing Operations, Nokia
Phillip's responsibilities at Nokia include marketing organisation capabilities, priority setting and marketing processes. His previous positions at Nokia include Director of Multimedia Brand and Marketing Strategy and Head of Mobile TV Marketing. Prior to joining Nokia, he was UK Marketing Manager for MSN, with responsibility for planning and execution of digital and social networking, and the development of partnerships with advertising clients. Previously, Phillip held roles at the UK pay-TV operators, ITV Digital and BSkyB.
Beth Uyenco, Senior Vice President, International Research, comScore.
Beth recently took up a new role in international research at comScore. She moved there from Microsoft where she focused on the understanding of how consumers interacted with different ad-supported platforms. Prior to joining Microsoft, she spent many years on the agency side including senior roles at OMD and Optimum Media. An active contributor to industry initiatives, Beth has chaired the Agency Media Research Council, the Media Accountability Council of the Advertising Research Foundation and the media research committee of the 4A's.