Advertising Council Australia
Advertising Council Australia is the peak body for Australia’s leading agencies in the advertising industry. Our purpose is to foster the long-term prosperity of the industry, making advertising the most valued professional services industry in Australia.
We are committed to advancing the practice, reputation and influence of the advertising industry through career development, leadership, demonstrating the value our industry contributes to commerce and society, and serving as a tireless champion of creativity.
The Australian Effie Awards
Presented by the Council, The Australian Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness.
The annual awards are presented to recognise the year’s most effective advertising and marketing communications campaigns - campaigns that have delivered superior results in meeting the objectives they were designed to achieve.
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