American Academy of Advertising

The Journal of Interactive Advertising (JIAD) is an official online publication of the American Academy of Advertising. Founded in 2000, JIAD is an online refereed journal published twice per year, designed to promote our understanding of interactive advertising, marketing, and communication in a changing world.

The Editorial Board consists of people from Ivy League, Big Ten and other universities from advertising, communication, marketing, library science and telecommunication, Internet advertising agencies, Internet content providers, traditional New York, Mexico City, Austin and Chicago advertising agencies, as well as a number of international academicians.

The American Academy of Advertising

The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Through the Journal of Advertising, the Journal of Interactive Advertising and the annual conferenceProceedings, the Academy disseminates research findings and scholarly contributions to advertising education and the profession.

For further information, including sponsorship opportunities, submissions and manuscript guidelines, email the Editor, Hairong Li of Michigan State University, at

Browse the latest Journal of Interactive Advertising papers on WARC

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