WARC 100

A ranking of the world's best marketing campaigns and companies, based on performance in effectiveness and strategy competitions.

The WARC 100 is a benchmark for commercial creativity, allowing marketers to compare their performance with their peers.

Each year, we track results from over 80 effectiveness and strategy competitions from around the world. From there, following our rigorous methodology, we get the rankings of the year's best campaigns, agencies and brands.

Top marketing campaigns

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Share the Load

Share The Load

Challenging traditional gender stereotypes in India

John Lewis Christmas ads

John Lewis Christmas 2012-2015

Turning advertising into an iconic Christmas event

Lucy The Robot

Lucy The Robot

Creating a humanoid robot to be first in the queue for a new iPhone

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Top creative agencies

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BBDO Mumbai

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Top media agencies

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Starcom New York

Mindshare New York

Atomic 212° Group

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Top digital / specialist agencies

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Proximity London


Ketchum New York

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Top agency networks

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BBDO Worldwide

Ogilvy & Mather Advertising

McCann Erickson

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Top holding companies

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Omnicom Group

Interpublic Group

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Top brands

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John Lewis

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Top advertisers

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Procter & Gamble



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Top countries

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Lessons from the WARC 100

Analysis highlighting the shared characteristics of successful campaigns

Summary of results

2017's top marketing campaigns and companies, according to the WARC 100

Table Builder

Using the table builder tool, WARC subscribers can create bespoke company rankings from the WARC 100 database.