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The WARC Awards

The WARC Awards are dedicated to identifying the most effective and strategically robust work, across the globe. The work is judged by a diverse range of industry experts from across the globe.

The WARC Awards will be expanding in 2024. Combining the legacies of all the WARC Awards shows that have come before, the 2024 competition will celebrate strategic brilliance and effective impact. Entries open on 24 October. Register your interest here

2023 winners announced

WARC Awards for Effectiveness

A global marketing effectiveness benchmark like no other, in association with LIONS

Learn more

Winners announced

Why enter the WARC Awards

Showcase your work to our high-caliber jury, a stellar line-up of industry leaders from brands and agencies.

Unique to these Awards, your work will be judged against the global effectiveness benchmarks of the WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders.

See your work featured in WARC’s case study database, the world's largest collection of marketing effectiveness case studies.

The Awards are easy to enter and open to all agencies and brands.

WARC Awards for Effectiveness 2022
Grand Prix, Instant Impact

Ogilvy Frankfurt: Deutsche Bahn, Rediscover Germany

Rail operator Deutsche Bahn collaborated with state tourism associations to motivate Germans to holiday in Germany and get there by train. Using a multichannel and personalised campaign based on surprising locations that were then revealed to be in Germany, they achieved a conversion rate of 2.6% and Deutsche Bahn exceeded its gross revenue forecast by 62%.

WARC Awards for Effectiveness 2022
Grand Prix, Collaboration & Culture

Publicis New York: The Lil Jif Project

Jif, a peanut butter brand, launched a campaign in the US that tapped into hip-hop culture. Jif partnered with rapper Ludacris to release a new single based on the common complaint that new rap artists sound like they're rapping with a mouth full of peanut butter. The campaign, which included the #JifRapChallenge on TikTok resulted in significant increases in category shaire, share of voice, organic website traffic and brand consideration.

WARC Awards for Effectiveness 2022
Grand Prix, Business-to-Business

Havas Business London: Maersk/The Upside of Integrated Logistics

Shipping and logistics provider, Maersk, shifted the conversation from risk to opportunity with its global campaign featuring an Alice in Wonderland-esque film and a diverse media mix that included upside-down visuals. The creative received strong view-through rates and a high number of interactions, while Maersk's share of voice in the category enjoyed a significant increase.

WARC Awards for Effectiveness 2022
Grand Prix, Brand Purpose

MediaCom Singapore: SK-II Olympics

SK-II leveraged its Olympics sponsorship, producing a series of long-form films to champion female athletes. The campaign generated 1.4 billion views, 99% positive sentiment, an 11% sales increase, and a 39% increase in searches.

WARC Awards for Effectiveness 2022
Grand Prix, Long-term Growth

Colenso BBDO Auckland: Get The Skinny

Mobile operator Skinny used a multichannel campaign based on local people with famous names to relaunch its brand and grow credibility, consideration and sales in New Zealand. the 3 year campaign helped Skinny to relaunch its brand, regain credibility, reduce customer churn and grow consideration and sales.

WARC Awards for Effectiveness 2022
Grand Prix, Customer Experience

FCB New York: Michelob Ultra, Courtside

Michelob Ultra, a beer brand, grew sales by digitally transporting basketball fans to the court during the NBA games during the COVID-19 lockdowns in the USA. By calling on fans to scan their Michelob Ultra bottle for a chance to win a coveted 'seat', sales grew by 32% and brand reach increased by 31%

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Interested in becoming a judge?

If you are interested in nominating yourself or a colleague for judging or just have general enquiries please contact :

John Bizzell Awards Lead

john.bizzell@warc.com