Warc Newshttps://www.warc.com/News/Summaries and links to the full text of the latest Warc News from around the world.2017 Copyright and database rights owned by Warc.18 December 2017Warcnews@warc.comwebmaster@warc.com5<![CDATA[Facebook changes its video ad strategy]]>https://www.warc.com/Content/News/Facebook_changes_its_video_ad_strategy.content?ID=48249a5a-f419-4747-95d5-12b6ac6daa66Warc18 December 2017 00:00:00 GMT<![CDATA[Starbucks cracks Chinese culture to succeed]]>https://www.warc.com/Content/News/Starbucks_cracks_Chinese_culture_to_succeed.content?ID=d777d1b8-de94-4dd6-89a6-85f977b3af1fWarc18 December 2017 00:00:00 GMT<![CDATA[Disney deal will overturn India's TV market]]>https://www.warc.com/Content/News/Disney_deal_will_overturn_India39;s_TV_market.content?ID=4fcb7f32-9ee4-474b-a994-1ef7d8e001e9Warc18 December 2017 00:00:00 GMT<![CDATA[Marketing comms takes bigger role in luxury]]>https://www.warc.com/Content/News/Marketing_comms_takes_bigger_role_in_luxury.content?ID=9f87e2f9-2ad4-445f-af25-21c8a347dad2Warc18 December 2017 00:00:00 GMT<![CDATA[Age is nothing but a number ]]>https://www.warc.com/Content/News/Age_is_nothing_but_a_number_.content?ID=af087f4c-5c45-4753-9551-143dce33804dWarc18 December 2017 00:00:00 GMT<![CDATA[Jones win over Moore offers limited ad lessons]]>https://www.warc.com/Content/News/Jones_win_over_Moore_offers_limited_ad_lessons.content?ID=91d4033f-9fee-4594-b0f1-09396d538ec5Warc18 December 2017 00:00:00 GMT<![CDATA[National stereotypes and email marketing]]>https://www.warc.com/Content/News/National_stereotypes_and_email_marketing.content?ID=050bbff6-ace3-46d9-a6f7-e73392ce4b1fWarc18 December 2017 00:00:00 GMT<![CDATA[Why local is increasingly powerful]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2586Elspeth CheungSmarter marketing and investment in communications is helping local brands fight back against the multinationals. Elspeth Cheung, Global BrandZ Valuation Director at Kantar Millward Brown, explains

It’s easy to be bamboozled...]]>14 December 2017 16:00:00 GMT<![CDATA[Is Discounting Fools Gold?]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2579Paul HuntWith deep discounting holidays, like Boxing Day looming, it can be tempting to throw caution to the wind and discount like crazy in pursuit of traffic and margin-low spend, says Paul Hunt of Pricing Solutions (part of the iris network), but...]]>14 December 2017 10:00:00 GMT<![CDATA[2018: The year the industry must grow up]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2580Richard ReevesDigital publishing may be a relatively young industry, but as excuses go, this just doesn’t wash any more. Collectively, we now have enough knowledge, experience, and expertise to assume responsibility for the challenges we face –...]]>13 December 2017 22:00:00 GMT<![CDATA[A guide to trendspotting]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2578Brian Carruthers“To look at where the future is heading, don’t look at consumers but at the expectations that are created by the innovations on which they are lavishing love and attention today,” Henry Mason, managing director of...]]>13 December 2017 12:00:00 GMT<![CDATA[GDPR is about action – here’s where to start]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2577Julian SaundersConsultations are not the answer to the questions posed by GDPR, says Julian Saunders of PORT.im. What matters is the way we can act now.

Just this week I’ve received a baker’s dozen of emails from various groups...]]>13 December 2017 10:00:00 GMT<![CDATA[Seize users’ attention with experiences they can’t find anywhere else]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2576Lucy AitkenAs the jury for the Effective Content Strategy category of the WARC Awards is announced, Lucy Aitken interviews John Dokes, CMO, AccuWeather and the jury...]]>12 December 2017 15:40:00 GMT<![CDATA[Think like a scammer: How to protect your brand from ad fraud]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2575Richard K. KahnFraud is a big problem and the only way we’re going to solve it is by becoming realistic about marketers’ response to fraudsters, argues Richard Kahn. As long as fraudsters are at work, we have to work harder.

Ad...]]>12 December 2017 14:00:00 GMT<![CDATA[Experience – a brand’s best gift this Christmas]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2574Heather DansieHeather Dansie, associate research director at Publicis Media, discusses why experience is core to a Christmas strategy and what brands can do to truly embrace the festive season.

Every year, the familiar phrase pops up around this...]]>12 December 2017 10:00:00 GMT<![CDATA[Why comms planning needs to be less relay and more rugby]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2573Lawrence DoddsWhile the multi-platform world presents significant opportunities for brand advertisers, it also presents new challenges. Today's planners need to call on new and existing skill-sets to unlock the full potential for their clients, argues...]]>07 December 2017 11:00:00 GMT<![CDATA[Supernormal stimulus]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2572Eaon PritchardHumans have only experienced modernity as a blip – for the rest of our existence, the natural world was the basis of all our stimulus. Rapid changes in the way we live, not least in the last 20 years have brought supernormal stimuli,...]]>06 December 2017 10:00:00 GMT