Warc Newshttps://www.warc.com/News/Summaries and links to the full text of the latest Warc News from around the world.2017 Copyright and database rights owned by Warc.23 November 2017Warcnews@warc.comwebmaster@warc.com5<![CDATA[MENA needs more local campaigns]]>https://www.warc.com/Content/News/MENA_needs_more_local_campaigns.content?ID=6d2fc207-1a9e-4f14-ac99-f3ce184c34ddWarc23 November 2017 00:00:00 GMT<![CDATA[Media thinking evolves in Asia]]>https://www.warc.com/Content/News/Media_thinking_evolves_in_Asia.content?ID=a02d24a8-20a8-48ff-a137-e802da74fab0Warc23 November 2017 00:00:00 GMT<![CDATA[UK advertising industry continues to grow]]>https://www.warc.com/Content/News/UK_advertising_industry_continues_to_grow.content?ID=703418ff-34a1-47a2-bd1e-6fe6dd790e84Warc23 November 2017 00:00:00 GMT<![CDATA[Easyday offers Retail 3.0]]>https://www.warc.com/Content/News/Easyday_offers_Retail_3.0.content?ID=cea29230-27d5-40a8-9454-dd4a43233507Warc23 November 2017 00:00:00 GMT<![CDATA[Shifting engagement metrics challenge marketers]]>https://www.warc.com/Content/News/Shifting_engagement_metrics_challenge_marketers.content?ID=f8f39a4d-7823-4ac9-9ecd-71e07c70aadeWarc23 November 2017 00:00:00 GMT<![CDATA[End of net neutrality threatens higher prices]]>https://www.warc.com/Content/News/End_of_net_neutrality_threatens_higher_prices.content?ID=1f9322f3-e0f9-4d25-8cf0-30bde4bf8b2fWarc23 November 2017 00:00:00 GMT<![CDATA[Why net neutrality matters]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2561Walter KnappFreedom of speech is fundamental to the U.S. constitution, but the latest developments in the dispute over net neutrality are putting this basic human right under threat, argues Sovrn's CEO, Walter Knapp.

The internet as...]]>23 November 2017 00:00:00 GMT<![CDATA[The 7 types of Christmas ads]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2560Tom EwingThe modern Christmas ad is deeply associated with John Lewis and its mega-successful formula of tear-jerking storytelling and thoughtful gifting. But that’s just one of several strategies retailers and other brands use to win...]]>22 November 2017 00:00:00 GMT<![CDATA[Of sex and ice cubes: The great subliminal advertising scare]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2558Marsha AppelIf you work in advertising, chances are that someone outside the industry has asked you about subliminal advertising. The 4A’s Marsha Appel looks at the rise and fall of the greatest advertising myth of the 20th century....]]>21 November 2017 00:00:00 GMT<![CDATA[How to balance speed and loyalty]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2559Julian SmithGood CX is not just about doing things quickly, argues Fetch’s Julian Smith. Most important is to find a strategy that leverages your knowledge of the consumers as well as their understanding of your brand.

Over 40% of all...]]>21 November 2017 00:00:00 GMT<![CDATA[The future: where consumption and creation meet]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2557Sam Peña-TaylorThe consumer of the future lies at the point where consumption and creation meet, according to futurologist Magnus Lindkvist.

Pretty much anyone can make anything, and this will only accelerate with the advance of robots,...]]>17 November 2017 16:00:00 GMT<![CDATA[The bother with bots]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2556Brian CarruthersBots have been hailed as the key to transforming the customer experience, but Jasmeet Sethi, head of operations at Ericsson Consumer Lab, warns that there’s a downside for market research.

“We’re moving away...]]>14 November 2017 15:00:00 GMT<![CDATA[The Lead Funnel gives way]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2555Nick McLawhornAs customers change the way they interact with brands, the way we think of conversion funnels needs to evolve as well, writes Mirum’s Nick McLawhorn.

The “Happy Path” is no longer relevant, and with it went the...]]>10 November 2017 11:00:00 GMT<![CDATA[“People’s attention is out there – we just need to earn it, not buy it”]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2554Ben Shaw & Jack ColchesterBen Shaw, Head of BBH Live, and Jack Colchester, Senior Data Strategist, from the team at BBH London that created the Grand Prix-winning KFC Dirty Louisiana campaign in this year’s WARC Awards / Effective Social Strategy, highlight the...]]>08 November 2017 10:00:00 GMT<![CDATA[Marketers must find AI’s moral compass]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2553Benjamin LordArtificial intelligence is growing in usage and capability, but it is still mostly a black box without guiding principles; Kinetic's Benjamin Lord argues that AI needs to develop ethical standards as it progresses.

AI is...]]>06 November 2017 15:00:00 GMT<![CDATA[Mastercard’s “Restroom for All” tops ANA’s Multicultural Awards]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2552Geoffrey Precourt"Restroom for All", a campaign created for Mastercard by McCann New York, walked off with best-in-show honors at the Association of National...]]>06 November 2017 05:00:00 GMT