Warc Newshttps://www.warc.com/News/Summaries and links to the full text of the latest Warc News from around the world.2018 Copyright and database rights owned by Warc.22 January 2018Warcnews@warc.comwebmaster@warc.com5<![CDATA[TV sponsorship is for the long term]]>https://www.warc.com/Content/News/TV_sponsorship_is_for_the_long_term.content?ID=5d79761a-d133-4139-b431-6bd41a996ea9Warc22 January 2018 00:00:00 GMT<![CDATA[Telstra evolves from 'telco to tech-co']]>https://www.warc.com/Content/News/Telstra_evolves_from_39;telco_to_techco39;.content?ID=447b8880-b72f-477a-aa8b-acbbea68f76eWarc22 January 2018 00:00:00 GMT<![CDATA[Subway interested in 'd-commerce']]>https://www.warc.com/Content/News/Subway_interested_in_39;dcommerce39;.content?ID=5b1f5b0a-5d22-4ea3-bb05-ce62c54b19ecWarc22 January 2018 00:00:00 GMT<![CDATA[Chinese men overtake women in online spend ]]>https://www.warc.com/Content/News/Chinese_men_overtake_women_in_online_spend .content?ID=793f4e2e-a9bf-4c2d-8463-dc81eb116757Warc22 January 2018 00:00:00 GMT<![CDATA[A glimpse at the car industry's future: collaboration]]>https://www.warc.com/Content/News/A_glimpse_at_the_car_industry39;s_future_collaboration.content?ID=01e364ac-51b0-44ef-9bd1-8fbadd8a6878Warc22 January 2018 00:00:00 GMT<![CDATA[Facebook News Feed changes affecting video metrics]]>https://www.warc.com/Content/News/Facebook_News_Feed_changes_affecting_video_metrics.content?ID=2e8247e6-e733-4388-983a-ef9cb447e9d4Warc22 January 2018 00:00:00 GMT<![CDATA[Is it time for brands to ditch plastic?]]>https://www.warc.com/Content/News/Is_it_time_for_brands_to_ditch_plastic.content?ID=aae6300d-faf3-4a62-b2c1-e9df3a9d3df2Warc22 January 2018 00:00:00 GMT<![CDATA[Three lessons for customer experience]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2597Sam Peña-TaylorCustomer experience (CX) is set to be one of this year’s dominant business trends. But what does it mean and how can you do it? WARC heard John Sills, an expert on creating compelling experiences, explain why it’s so much more...]]>18 January 2018 12:00:00 GMT<![CDATA[David Chriswick: 'Every brand should have a brand purpose']]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2596Lucy AitkenDavid Chriswick, Head of Brand Strategy at DigitasLBi Chicago and a judge in the Effective Use of Brand Purpose category in the 2018 WARC Awards, talks to Lucy Aitken about what brands can learn from last year's winning Whirlpool...]]>17 January 2018 12:00:00 GMT<![CDATA[2018 is the year of data management – here’s how to do it]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2595Verity GillNow that the industry is getting to grips with building storage and manipulation capabilities to cope with the huge volume of data, attention will turn to making data work harder for us. Perhaps 2018 will be the year of ‘Data...]]>16 January 2018 00:00:00 GMT<![CDATA[How to conquer dataphobia]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2594Rob IsaacsRob Isaacs, Head of Content and Partnerships at Lucky Generals and a judge for the 2017 Effective Content Strategy category at the WARC Awards, says that content marketing campaigns need to learn to love data.

Data used to be...]]>15 January 2018 12:00:00 GMT<![CDATA[Three wishes for 2018]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2581Gareth KayResisting the urge to make predictions for the year ahead, Gareth Kay offers up three wishes that he hopes will happen this year, in order to move towards creating a more robust and vital marketing industry.

The temptation when...]]>12 January 2018 11:00:00 GMT<![CDATA[Hearst Media looks to diversification]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2593Brian Carruthers Publishers faced with declining print ad revenues need to look beyond digital to pick up the shortfall, according to James Wildman, CEO Hearst Media.

Hearst Media is in the fortunate position of not only having a roster of...]]>11 January 2018 11:00:00 GMT<![CDATA[Adrian Mills: ‘Purpose: there is more to this than paying lip service’]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2592Lucy AitkenAdrian Mills, Partner, Deloitte Australia, is judging the Effective Use of Brand Purpose category in the 2018 WARC Awards. He talks to Lucy Aitken about his recent...]]>10 January 2018 10:00:00 GMT<![CDATA[Lennie Stern: 'Brands now have to be generous and not on an ego trip']]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2591Lucy AitkenLennie Stern is Head of Creative and Entertainment Strategies, BETC Paris and a judge of the Effective Content Strategy category in the 2018 WARC Awards. She tells Lucy Aitken how being transparent about effectiveness will prompt further...]]>09 January 2018 12:00:00 GMT<![CDATA[Time to come clean: agencies in the age of transparency]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2590Julia ConnaughtonWith the Marc-Pritchard-inspired clean-up of digital marketing under way, we are entering a period of transition that will have a lasting impact on the future of our industry, says Julia Connaughton, Head of Digital,...]]>08 January 2018 11:00:00 GMT<![CDATA[Clients hire you to be effective, not efficient]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2585Tim WilliamsIf agencies can reframe what they offer in terms of providing solutions, not services, and recast the skills and talents within their business, then they will move up the value chain, argues Tim Williams.

The...]]>04 January 2018 00:00:00 GMT