Warc Newshttps://www.warc.com/News/Summaries and links to the full text of the latest Warc News from around the world.2018 Copyright and database rights owned by Warc.16 January 2018Warcnews@warc.comwebmaster@warc.com5<![CDATA[Streaming, video drive Aussie content consumption]]>https://www.warc.com/Content/News/Streaming,_video_drive_Aussie_content_consumption.content?ID=240b215e-3d31-4e0a-8204-ca421334f409Warc16 January 2018 00:00:00 GMT<![CDATA[Content needs to look to long term and data]]>https://www.warc.com/Content/News/Content_needs_to_look_to_long_term_and_data.content?ID=26c4c0e7-b333-473f-8ea1-d9850f2dcaf7Warc16 January 2018 00:00:00 GMT<![CDATA[Volkswagen's $3.3bn play for the U.S.]]>https://www.warc.com/Content/News/Volkswagen39;s_3.3bn_play_for_the_U.S..content?ID=8dd4103f-6e3e-4de4-8c1b-bc1c23459f21Warc16 January 2018 00:00:00 GMT<![CDATA[Employee advocacy lifts United Airlines]]>https://www.warc.com/Content/News/Employee_advocacy_lifts_United_Airlines.content?ID=186fcf7b-8498-4650-9ed0-a1e08736ad2aWarc16 January 2018 00:00:00 GMT<![CDATA[39m Americans own a voice-activated smart speaker]]>https://www.warc.com/Content/News/39m_Americans_own_a_voiceactivated_smart_speaker.content?ID=a1b68e9a-e27d-4586-9370-ae5e63ab56a5Warc16 January 2018 00:00:00 GMT<![CDATA[India's organised retail to hit 10%]]>https://www.warc.com/Content/News/India39;s_organised_retail_to_hit_10.content?ID=99ef5b04-afaf-4df4-9898-565757fe5f0aWarc16 January 2018 00:00:00 GMT<![CDATA[Lego is partnering with Tencent in China]]>https://www.warc.com/Content/News/Lego_is_partnering_with_Tencent_in_China.content?ID=2fd21b7c-b906-4a41-af5a-1587e9348331Warc16 January 2018 00:00:00 GMT<![CDATA[Ads are integrated, consumers are unmoved]]>https://www.warc.com/Content/News/Ads_are_integrated,_consumers_are_unmoved.content?ID=04475c24-b1d4-49fd-92d3-600d100e63a5Warc16 January 2018 12:00:00 GMT<![CDATA[How to conquer dataphobia]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2594Rob IsaacsRob Isaacs, Head of Content and Partnerships at Lucky Generals and a judge for the 2017 Effective Content Strategy category at the WARC Awards, says that content marketing campaigns need to learn to love data.

Data used to be...]]>15 January 2018 12:00:00 GMT<![CDATA[Three wishes for 2018]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2581Gareth KayResisting the urge to make predictions for the year ahead, Gareth Kay offers up three wishes that he hopes will happen this year, in order to move towards creating a more robust and vital marketing industry.

The temptation when...]]>12 January 2018 11:00:00 GMT<![CDATA[Hearst Media looks to diversification]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2593Brian Carruthers Publishers faced with declining print ad revenues need to look beyond digital to pick up the shortfall, according to James Wildman, CEO Hearst Media.

Hearst Media is in the fortunate position of not only having a roster of...]]>11 January 2018 11:00:00 GMT<![CDATA[Adrian Mills: ‘Purpose: there is more to this than paying lip service’]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2592Lucy AitkenAdrian Mills, Partner, Deloitte Australia, is judging the Effective Use of Brand Purpose category in the 2018 WARC Awards. He talks to Lucy Aitken about his recent...]]>10 January 2018 10:00:00 GMT<![CDATA[Lennie Stern: 'Brands now have to be generous and not on an ego trip']]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2591Lucy AitkenLennie Stern is Head of Creative and Entertainment Strategies, BETC Paris and a judge of the Effective Content Strategy category in the 2018 WARC Awards. She tells Lucy Aitken how being transparent about effectiveness will prompt further...]]>09 January 2018 12:00:00 GMT<![CDATA[Time to come clean: agencies in the age of transparency]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2590Julia ConnaughtonWith the Marc-Pritchard-inspired clean-up of digital marketing under way, we are entering a period of transition that will have a lasting impact on the future of our industry, says Julia Connaughton, Head of Digital,...]]>08 January 2018 11:00:00 GMT<![CDATA[Clients hire you to be effective, not efficient]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2585Tim WilliamsIf agencies can reframe what they offer in terms of providing solutions, not services, and recast the skills and talents within their business, then they will move up the value chain, argues Tim Williams.

The...]]>04 January 2018 00:00:00 GMT<![CDATA[Come back Karl, all is forgiven]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2583Mike TeasdaleAs 2018 marks the bicentenary of his birth, Mike Teasdale ponders what Karl Marx would make of today’s consumerism and what he would think of future consumerism driven by digital and AI.

Communists the world over will be...]]>04 January 2018 00:00:00 GMT<![CDATA[Venn's diagrams should be used as creative thinking tools]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2582Malcolm WhiteThe eponymous Venn diagram should not be seen as a mere PowerPoint decoration but, Malcolm White explains, can and should be used as a creative thinking tool to unlock potential or seize opportunities.

Circles have encircled me...]]>04 January 2018 00:00:00 GMT<![CDATA[Over-optimised and underwhelmed]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2584Faris YakobThe problem with endless over-optimisation is that practitioners look at advertising through the lens of a spreadsheet which, argues Faris Yakob, loses the humanity in the craft.

This week I spoke at a lovely event in Belgium for...]]>04 January 2018 00:00:00 GMT