Warc Newshttps://www.warc.com/News/Summaries and links to the full text of the latest Warc News from around the world.2017 Copyright and database rights owned by Warc.25 November 2017Warcnews@warc.comwebmaster@warc.com5<![CDATA[Mobile boosts Diageo's research in Africa]]>https://www.warc.com/Content/News/Mobile_boosts_Diageo39;s_research_in_Africa.content?ID=dd760e77-ee21-4cdc-a169-1aca124fae67Warc24 November 2017 00:00:00 GMT<![CDATA[Brand purpose is a delicate balancing act in Asia]]>https://www.warc.com/Content/News/Brand_purpose_is_a_delicate_balancing_act_in_Asia.content?ID=b762d209-c94c-45e5-ac8a-1216104c03ffWarc24 November 2017 00:00:00 GMT<![CDATA[Few winners with subscription news model]]>https://www.warc.com/Content/News/Few_winners_with_subscription_news_model.content?ID=8d7e8888-cc58-4633-a6e1-75ccde4e0ab1Warc24 November 2017 00:00:00 GMT<![CDATA[Email marketers need to tap power of copywriting]]>https://www.warc.com/Content/News/Email_marketers_need_to_tap_power_of_copywriting.content?ID=751bbdcc-2b67-488c-ac5f-0576947006a6Warc24 November 2017 00:00:00 GMT<![CDATA[Australian retailers brace for Amazon assault]]>https://www.warc.com/Content/News/Australian_retailers_brace_for_Amazon_assault.content?ID=c7761524-bace-4ab9-bb6c-3979ba00968bWarc24 November 2017 00:00:00 GMT<![CDATA[Retailers need to look beyond Amazon]]>https://www.warc.com/Content/News/Retailers_need_to_look_beyond_Amazon.content?ID=123f658f-010d-49c4-ace2-b8508563b3b0Warc24 November 2017 00:00:00 GMT<![CDATA[How brands can navigate mistrust, misinformation, and multiple mindsets]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2563Mobbie NazirEach year the landscape that marketers face becomes more complex. Mobbie Nazir, We Are Social’s CSO, explores the themes the agency believes will affect the industry in the coming year.

It’s been a year of...]]>24 November 2017 14:00:00 GMT<![CDATA[When an outsider’s view trumps an insider’s]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2562David TiltmanStrategists often benefit from an outsider’s eye, observes David Tiltman, Content Director at WARC, as he explores the story behind SK-II’s Marriage Market Takeover: this used an element of Chinese culture so ingrained as to go...]]>23 November 2017 10:00:00 GMT<![CDATA[Why net neutrality matters]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2561Walter KnappFreedom of speech is fundamental to the U.S. constitution, but the latest developments in the dispute over net neutrality are putting this basic human right under threat, argues Sovrn's CEO, Walter Knapp.

The internet as...]]>23 November 2017 00:00:00 GMT<![CDATA[The 7 types of Christmas ads]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2560Tom EwingThe modern Christmas ad is deeply associated with John Lewis and its mega-successful formula of tear-jerking storytelling and thoughtful gifting. But that’s just one of several strategies retailers and other brands use to win...]]>22 November 2017 00:00:00 GMT<![CDATA[Of sex and ice cubes: The great subliminal advertising scare]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2558Marsha AppelIf you work in advertising, chances are that someone outside the industry has asked you about subliminal advertising. The 4A’s Marsha Appel looks at the rise and fall of the greatest advertising myth of the 20th century....]]>21 November 2017 00:00:00 GMT<![CDATA[How to balance speed and loyalty]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2559Julian SmithGood CX is not just about doing things quickly, argues Fetch’s Julian Smith. Most important is to find a strategy that leverages your knowledge of the consumers as well as their understanding of your brand.

Over 40% of all...]]>21 November 2017 00:00:00 GMT<![CDATA[The future: where consumption and creation meet]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2557Sam Peña-TaylorThe consumer of the future lies at the point where consumption and creation meet, according to futurologist Magnus Lindkvist.

Pretty much anyone can make anything, and this will only accelerate with the advance of robots,...]]>17 November 2017 16:00:00 GMT<![CDATA[The bother with bots]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2556Brian CarruthersBots have been hailed as the key to transforming the customer experience, but Jasmeet Sethi, head of operations at Ericsson Consumer Lab, warns that there’s a downside for market research.

“We’re moving away...]]>14 November 2017 15:00:00 GMT<![CDATA[The Lead Funnel gives way]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2555Nick McLawhornAs customers change the way they interact with brands, the way we think of conversion funnels needs to evolve as well, writes Mirum’s Nick McLawhorn.

The “Happy Path” is no longer relevant, and with it went the...]]>10 November 2017 11:00:00 GMT<![CDATA[“People’s attention is out there – we just need to earn it, not buy it”]]>https://www.warc.com/Pages/Blogs/Blog.aspx?ID=2554Ben Shaw & Jack ColchesterBen Shaw, Head of BBH Live, and Jack Colchester, Senior Data Strategist, from the team at BBH London that created the Grand Prix-winning KFC Dirty Louisiana campaign in this year’s WARC Awards / Effective Social Strategy, highlight the...]]>08 November 2017 10:00:00 GMT