During August, chocolate malt drink Milo is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
The rise coincides with its latest advertisement targeting parents to buy Milo for their children by showing the busy schedule of a child. It follows the classic branding of Milo, as a healthy drink for active individuals.
Launched a month ago, the advertisement features a child getting through a busy day. He runs after the school bus, pays attention in class and plays football, coming home to a cup of the chocolate malt drink. The tagline: ‘stay active and focused with Milo’. The video has garnered over 1 million views on YouTube alone.
YouGov BrandIndex data shows that Milo’s classic ads have captured Malaysians’ attention. Milo’s Ad Awareness score (whether someone has seen an advert for the brand in the past two weeks) has risen from 57.5 to 69.8, jumping +12.3 points.
Consumers are not only noticing Milo ads: the brand has also seen an increase in Current Customers, with their score on this metric jumping from 49.7 to 59.6. The increase of +9.9 points indicates that more people are buying Milo in the past month.