During December, skincare and cosmetics brands Clinique was the brand that achieved the highest uplift in its Ad Awareness.
The rise coincides with Clinique’s latest campaign – with Malaysian influencer Jenn Chia – to promote its new Moisture Surge products. The ad has over one million views on YouTube alone.
Launched a month ago, the advertisement features Jenn playing several characters. The first is a woman who is so obsessed with having dry skin she goes about her day wearing a sheet mask. The second is Jenn playing herself, promoting Clinique’s latest moisturiser – only to be interrupted frequently by an opinionated art director, which is the third character. Jenn grows increasingly frustrated in trying to film the “perfect” commercial emphasising the hydrating qualities of the Clinique Moisture Surge.
YouGov BrandIndex data shows that Clinique’s ads have captured Malaysians’ attention. Clinique’s Ad Awareness score (whether someone has seen an advert for the brand in the past two weeks) has risen from 14.5 to 19.7, jumping +5.2 points.
Malaysians are not only noticing Clinique ads, the brand has also seen an increase in its Recommendation Score with this metric jumping from 84.5 to 90.5; the increase of +6 points shows that people are now more likely to recommend the brand to a friend.