Budget accommodation booking platform RedDoorz is the brand that has achieved the highest uplift in its Ad Awareness during November.
The rise coincides with their latest #BisaAja campaign, which encourages consumers to book accommodation via its platform. The ad has over six million views on YouTube alone.
Launched a month ago, the advertisement features three different travel scenarios. In the first, a pair of siblings is invited to an engagement party in a village and end up sleeping on a crowded floor with relatives. In the second, a man sent on a business trip arrives at his destination only to be harassed by touters. And in the third, a group of friends realise their accommodation has been falsely advertised and is falling apart; the ad concludes with showing the RedDoorz platform, which makes finding reliable and affordable accommodation easy.
YouGov BrandIndex data shows that RedDoorz’s ads have captured Indonesians attention. RedDoorz’s Ad Awareness score (whether someone has seen an advert for the brand in the past two weeks) has risen from 58.1 to 72.5, jumping +14.4 points.
Indonesians are not only noticing RedDoorz ads, the brand has also seen an increase in Buzz with its score on this metric jumping from 58.5 to 66.3. The increase of +7.8 points shows that more people are talking about the brand in the past month.