Orlando Wood, Chief Innovation Officer of System1, describes the change in creative style that’s occurred over the last 15 years and how it has undermined effectiveness. With advertising spend moving to online channels, what features drive long-term brand growth online? What work is connecting today and how should advertisers think about creativity as we emerge from the crisis.
Where the lemons bloom: How a change in creative style is undermining marketing effectiveness
1 min read
Opinion, 25/06/2020
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