WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here.
This week we feature an expert look at this year’s tech trends from Dan Calladine, Head of Media Futures at Carat.
Every year we ask Dan to round up the outlook for tech in the year ahead, and the implications for brands. And although 2020 hasn’t turned out exactly the way we imagined in January, the trends he talks about – the power of the online ecosystems, the rise of e-payments, the influence of gaming – have only been accelerated by COVID-19.
Here’s an excerpt:
If you’re a WARC subscriber, you can access the talk here, and browse our full webinar archive.
For non-subscribers we’re making this webinar free-to-air as part of WARC from Home.
Enjoy the talk!