WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here.
This week we feature an in-depth look at why creativity is effective, and what types of creativity really work.
The webinar is from Orlando Wood, Chief Innovation Officer at ad researcher System 1 Group and author of the widely acclaimed book Lemon, which came out a few months after this webinar was recorded. It’s a chance to look at some of the research behind Lemon, and the importance of the three ‘Fs’ – fame, feeling and fluency – for creative effectiveness.
Here’s an excerpt:
For non-subscribers we’re making this webinar free-to-air as part of WARC from Home.
Enjoy the talk!