WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here.

This week we feature a talk by Rory Sutherland, Vice chairman at Ogilvy, on The effectiveness of the irrational.

Rory looks at the surprising power of ideas that don't make sense – and why that creates opportunity for marketers.

The webinar explains why humans have evolved to behave in illogical ways. Rory discusses four important areas of behavioural science: signalling, subconscious hacking, satisficing and psychophysics. Here’s an excerpt:

If you’re a WARC subscriber, you can access the webinar here, and browse our full webinar archive.

For non-subscribers we’re making this webinar free-to-air as part of WARC from Home.

Enjoy the talk!