WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here.
This week we feature another talk from our Cannes Lions programming in 2019 – a take-no-prisoners presentation from two of the world’s leading strategists: Rob Campbell of R/GA and Martin Weigel of Wieden + Kennedy.
The duo – who have been setting up their own strategy ‘school’ – talk about the importance of ‘chaos’ in the strategy process, and give some tips on how to look for more interesting ideas. It’s a must-watch for anyone involved in developing marketing strategy.
Here’s an excerpt:
If you’re a WARC subscriber, you can access the talk here, and browse our full webinar archive.
For non-subscribers we’re making this webinar free-to-air as part of WARC from Home.
Enjoy the talk!