According to data from YouGov BrandIndex – which monitors consumer perceptions toward brands daily – Starbucks Doubleshot Energy+Coffee made the biggest gains in Ad Awareness in the US for the month of May 2024.

Starbucks Doubleshot Energy+Coffee saw its Advertising Awareness score increase from 5.3% to 9.8%, for a total gain of 4.5 percentage points, making it May’s Advertiser of the month. 

Advertisers of the Month are brands that show the largest monthly increases in Ad Awareness, a measure of how many consumers have seen an ad for a brand in the past two weeks.

Starbucks recently launched a number of new ready-to-drink beverages, as well as refreshing the classic Doubleshot Energy+Coffee, which was originally released in 2008. New additions include Starbucks Oatmilk Frappuccino Chilled Coffee Drink and new flavors of cold brew.




Elsewhere, the Google Pixel 8a, a budget-friendly version of the popular Android smartphone, was launched on May 7. It’s likely that the accompanying advertising helped boost Pixel’s Ad Awareness four percentage points from 12.9% to 16.9%. The ongoing #BestPhonesForever series which depicts Pixels and iPhones as friends also aired during the same period. The new phone comes with Gemini AI onboard, Google’s AI chatbot.

The prepared breakfast brand Jimmy Dean is America’s third Advertiser of the Month for May, also rising four percentage points in Ad Awareness from 23.2% to 27.2%. A recent commercial for Jimmy Dean Maple Griddle Cakes may have contributed to this increase in visibility. The brand has also partnered with influencers to boost its advertising.

Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” Data from surveys of adults aged 18 years and above residing in the US from April 26 and May 25, 2024. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex