Understanding the new attention economy

A globally acclaimed researcher in media science, Professor Karen Nelson-Field founded Amplified Intelligence to change the way that media is traded. She is a regular speaker on the major circuits, including Cannes, and counts some of the world’s largest advertisers as her clients. Her first book, Viral Marketing: the science of sharing, set the record straight on hunting for ‘viral success’. Her second, The Attention Economy and How Media Works, explains the stark reality of human attention to advertising.