Despite the wintery weather afflicting parts of America - or, perhaps, to escape from it - Warc's US reporting team has been back on the conference trail in recent weeks.
One event seeking to cut across some major reoccurring themes we've been hearing about - such as evolving research techniques, big data, the changing face of media and emerging technology - is The Big Rethink, being convened by The Economist and taking place on March 5th in New York City.
It will not surprise readers of The Economist magazine to learn that the conference, based in large part around the rise of "the entrepreneurial CMO", combines a thought-provoking agenda - addressing topics such as neglected global trends, shifting organisational structures and the Internet of Things - with insights from numerous industry heavyweights.
That list, among others, features:
- Marc Mathieu, svp/marketing, Unilever;
- Diarmuid O'Connell, vp/business development, Tesla Motors;
- Ann Mukherjee, president/global snacks, PepsiCo Global Insights;
- Julie Herendeen, vp/marketing, Dropbox;
- Richelle Parham, CMO, eBay North America;
- Pamela El, CMO, National Basketball Association;
- Jon Suarez-Davis, vp/global media and digital strategy at Kellogg's.
While these executives are responsible for some of the world's most dynamic brands, they are also all too familiar with the struggles facing their peers at enterprises large and small.
Their perspectives should thus provide a crucial indication of the current state of the marketing ecosystem and what's coming next - as well as putting Warc's reporting from elsewhere into context as the conference season truly gets up and running.
Warc readers interested in attending can also save $200 by registering here and using the discount code EMPMPWAR.