How do you show your work has worked? Your clients want to know. Your colleagues want to know. Effectiveness awards judges want to know too.

Telling the story of your campaign is a core skill for strategists. As part of WARC’s Strategy Toolkit, we asked three award-winning strategists to share their secrets.

  • Agathe Guerrier - TBWA\Worldwid
  • Andy Nairn - Lucky Generals
  • Andreas Krasser - DDB Group Hong Kong

Here are their tips for writing better case studies.

What’s next?

Strategy Toolkit

From junior strategists to large teams at different skills levels; the strategy toolkit is the perfect training tool for anyone looking to upskill. With modules on marketing and brand strategy, consumer insight and campaign development - take your strategic thinking to the next level to help you build the most impactful work possible.

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WARC Awards for Effectiveness, in association with LIONS

A Global Marketing Effectiveness Benchmark like no other

The WARC Awards for Effectiveness, are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder.  Every shortlisted entry will receive feedback on how they’ve performed on the Ladder so that you can drive your business, and the industry, forward.

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