The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There’s also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.

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Digital ROI

New for Warc subscribers:

How to maximize ROI in digital marketing provides a best practice guide to digital display advertising, covering clicks, cookies and viewability, with case studies from ConAgra and Kellogg.

Effectiveness of all impressions vs viewable impressions is an award-winning case study on the management of digital content across channels and screens.

Customer empowerment in the digital age identifies a series of digital content strategies involving both "deep" and "broad" engagement.

Not a subscriber?
Download Planning for digital media, a best practice guide for developing great digital campaigns.

Driving brand growth

New for Warc subscribers:

The growth drivers study sets out a new “growth code” for brand success, characterised by seven hallmarks of growth-ready organisations.

The employer brand argues that brand equity begins within organisations, with employees’ internal experience largely shaping the customer experience of a brand.

How AirAsia became the world’s best low-cost carrier sees CEO Tony Fernandes outline the strategic pillars behind the growth of this iconic challenger brand.

Not a subscriber?
Download Why loyalty is not the Holy Grail, a challenge to all marketers who believe growth lies in loyalty.

Collaboration & crowdfunding

New for Warc subscribers:

PepsiCo's next-gen marketing partnerships outlines how the food and beverage group is working with start-ups and tech labs to experiment with new marketing models.

Crowdfunding could change capitalism beyond recognition details 12 advantages that this new model has over traditional fundraising methods.

Making crowdfunding succeed analysed 200 Kickstarter campaigns to find that guilt appeals, utilitarian products and emotional messaging were most likely to achieve funding targets.

Not a subscriber?
Download a summary of The Innovation Casebook offering lessons for marketers on creating innovative campaigns.

Insights from the Warc 100

A new report - Lessons from the world’s best campaigns (download a summary version) analyses the Warc 100 to reveal the shared creative, media and measurement strategies of these best-in-class case studies.

Warc Prize for Innovation

There are 16 shortlisted entries for the $10,000 Warc Prize for Innovation, including campaigns for Coca-Cola, Hindustan Unilever, 7-Eleven, Volvo Cars, Sony Mobile Middle East and Toyota.

Watch out for news of the winners – due to be announced in a few weeks’ time.

ARF Ogilvy Awards

Nestlé Lean Cuisine has won the Grand Ogilvy at the ARF David Ogilvy Awards for a campaign that used social media and video to connect with American women and reverse a long-term sales decline.

The winning case case studies include other big-brand campaigns from the likes of Dove, Chobani and Warner Bros.

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